Sunless Tanners Market to Hit US$ 2.67 Billion by 2033 with 5.3% CAGR

The global sunless tanners market (선리스 태너스 마켓)is appraised at US$ 1.59 billion in 2023. Forecasts indicate a growth trajectory, with the market expected to expand at a CAGR of 5.3%, reaching US$ 2.67 billion by 2033. The adoption of self-tanning products emerges as a safer alternative, mitigating the risk of skin cancer associated with traditional methods reliant on UV exposure for achieving a sun-kissed look. In 2022, women dominated the market, holding a commanding 65.1% share. Supporting this trend, a July 2021 report from POPSUGAR Beauty reveals that approximately 60% of women in the United States are frequent users of sunless tanners.

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Market Insights

Understanding the consumer psyche is crucial in comprehending the dynamics of the sunless tanners market. Consumers today are not just seeking a tan; they are looking for products that offer a natural, streak-free application, and long-lasting results. The market insights reveal a shift towards organic and cruelty-free formulations, indicating a growing consciousness among consumers about the ingredients in their beauty products. Moreover, the demand for customizable shades and easy-to-use products has led to innovations in the formulation and packaging of sunless tanners. As the sunless tanners market continues to thrive, the future outlook is optimistic, with several factors contributing to sustained growth. The rising awareness about the harmful effects of UV exposure and the increasing emphasis on skincare are expected to drive the demand for sunless tanning products. Advancements in formulation technologies and the integration of artificial intelligence in product development are likely to play a pivotal role in shaping the future landscape of the market. Additionally, expanding distribution channels and collaborations with beauty influencers are anticipated to further boost market penetration.

Low Oil Content of Sunless Tanning Lotions Contributing to Their Popularity

As per this Fact.MR report, self-tanning lotions held a 55.1% share of the global market in 2022. Increasing number of product offerings by various brands is estimated to generate profitable opportunities for them over the decade. Self-tanning lotions are becoming popular among the youth across geographies due to their low oil content.

List of Key Companies Profiled in The Report

• Johnson & Johnson Services, Inc.
• Clinique Laboratories, LLC
• Crown Laboratories, Inc.
• Bayer Consumer Health
• Bali Body Pty Ltd.
• Groupe Clarins
• Dennis Gross Skincare LLC
• Edgewell Personal Care Company
• Decleor
• Others

More Valuable Insights on Offer

Fact.MR, in its new offering, presents an unbiased analysis of the sunless tanners market, presenting historical demand data for 2018 to 2022 and forecast statistics for 2023 to 2033.

The study divulges essential insights into the market based on product type (body tanners, face tanners), product form (creams & lotions, gels, sprays, oils, serums, mousses, mists, drops, wipes), skin type (normal, dry, oily, combination, sensitive), ingredient (conventional or inorganic, organic or natural), application (men, women, unisex), and distribution channel (supermarkets/hypermarkets, convenience stores, brand outlets, online sales), across five major regions of the world (North America, Europe, Asia Pacific, Latin America, and the MEA).

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Competitive Landscape in the Sunless Tanners Industry

Players in the sunless tanners industry employ diverse strategies, from efficient supply chain management to product innovation, to achieve their objectives and cater to consumer demands.

Within the sunless tanners industry, companies are implementing various strategies to achieve their objectives. These strategies encompass effective supply chain management, stringent quality control, and fostering innovation. The market is characterized by a mix of well-established cosmetic industry giants alongside medium- and small-sized enterprises, contributing to a diversified market. Market participants consistently strive to align with consumers' evolving preferences by staying updated with the latest developments in this dynamic sector.

An exemplar of industry innovation can be seen in the partnership between Cosmopolitan and Devoted Creations in August 2021. This collaboration aimed to introduce a line of vegan and cruelty-free tanning creams under the CosmoSun brand. The product line includes Liquid Sunshine Tanning Water, Overnight Sunless Lotion, Sun Lotion with Shimmer, Quick Body Bronzer, and Sunless Mousse, showcasing the industry's proactive approach in meeting consumer demands for eco-friendly and ethical products.

Segmentation of Sunless Tanners Industry Research

• By Product Type:
o Body Tanners
o Face Tanners

• By Product Form:
o Creams & Lotions
o Gels
o Sprays
o Oils
o Serums
o Mousses
o Mists
o Drops
o Wipes

• By Skin Type:
o Normal
o Dry
o Oily
o Combination
o Sensitive

• By Ingredient:
o Conventional or Inorganic
o Organic or Natural

• By Application:
o Men
o Women
o Unisex

• By Distribution Channel:
o Supermarkets/Hypermarkets
o Convenience Stores
o Brand Outlets
o Online Sales

• By Region:
o North America
o Europe
o Asia Pacific
o Latin America
o Middle East & Africa

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This release was published on openPR.