Press release
Rona inc. Executives Say It is Okay if they Lie to Customers: President is named in Claim

Dave Coutts, a serial Canadian entrepreneur, who will take on big companies to right a wrong that he perceives
Dave Coutts is the Plaintiff in a Brampton, Ontario Small Claims Court versus Rona inc. and its President, Andrew Iacobucci as a result of a business interaction in which the Defendants lied to the Plaintiff to cover up their IT problems. The Plaintiff is seeking $500 In loss of time, inconvenience and mental stress and $2500 in exemplary damages, a total of $3,000.
A customer of Rona inc., Dave Coutts of Mississauga, Ontario has issued a Claim in the Brampton, Small Claims Court, on April 24, 2024. The Claim arises out of Coutts' attempt to purchase Twinkling LED Lights on Sale in store flyer on November, 2023. Coutts drove to a Rona Store in Mississauga which showed online has having stock of the item. Because he envisioned the lights as perfecting adding to his Holiday Lighting Display, he made the 25 minute trek to the store within an hour of seeing the ad for the lights in a Rona flyer.
When he arrived at the store and asked the first Rona employee he saw where the lights were he was told that they were sold out but was advised a store in Hamilton that had stock. He went home and forthwith placed an order for the lights on-line to be delivered. A confirmation email from the Defendant was received by the Plaintiff on Nov. 23 at 6:08 pm.
Later when Coutts checked his email sometime near 8 pm he saw an email from the Defendant stating my order had been Cancelled at My Request. In fact, Coutts states emphatically that he had not cancelled the order and was shocked and agitated to correct what he perceived was some mistake by the Defendant.
The Plaintiff immediately phoned a Rona number to have the mistake rectified but because there was no answer, the Plaintiff assumed that Rona did not answer after 8 pm. The next morning the Plaintiff called Rona inc. and spoke to two persons at Rona who represented the President's office or the Legal Department. The first individual took the position that the Defendant has an unconditional right to cancel the order. I advised the gentleman that may be true but it is not the issue at hand.
The Defendant pointed out that the Defendant did not advise they were cancelling the order but stated that the Plaintiff cancelled the order which was a lie. As such the Plaintiff suffered inconvenience, loss of time and mental distress asking for $500 damages. Additionally the Plaintiff asked for $1,000 in exemplary damages. The Plaintiff in order to attempt to seek and out-of-court settlement sent a draft copy of the claim to the Defendant.
The reply to the Plaintiff's offer by Nourhen, Supervisor of the Executive Escalations Desk was that canceling order with the "at your request" rationale was simply an IT bug that was known to them as they had experienced similar issues in the past. Incredulously to the Plaintiff, the Defendant was not prepared to offer an settlement, insisting it had every right to cancel the order. The Plaintiff, suggested that for a company that does over 4 billion dollars in sales annually that it should be able to find and pay a company or an individual to fix its IT issue.
As management at the Defendant corporation would not recognize that there was harm to the Plaintiff by two people who evidently had a direct channel to the President, left the Plaintiff feeling that this rationale must flow from the President. Thus Andrew Iacobucci, President, was added to the Claim along with new additional details.
Mr. Coutts has taken a position which he suggests ordinary Canadians should be able to expect companies doing business in Canada to act responsibly and honestly in the market place which Mr. Iacobucci and other senior managers in Rona inc, seemingly do not care about. It is undetermined whether the Defendant's owner, Sycamore Partners of the USA shares and encourages this view.
The Plaintiff looks forward to his day in court over something minor that has ballooned into a matter of principle stemming from the purchase of Holiday lights for $29.98 which has now resulted in a claim for $3,000.
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For more information and/or inquiries,
Contact Dave Coutts, The Plaintiff
Email: davecoutts1@gmail.com tel: 647-512-7859
Contact Oussama (or Oussema), Supervisor, Executive Escalation Desk, The Defendants
Email: Customerrelations@rona.ca tel:613-689-9943
146 Thirtieth Street, Unit 25
Toronto, Ontario, Canada M8W 3C4
Contact: Dave Coutts for Press Inquiries
dave@moredelicious.wine
Company primary focus is on producing reality, non-scripted television/streaming shows. Other projects include consulting, wine importing and music publishing.
Since 1974, company has been active in Canada and the USA.
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