Oral Care Market: Sparkling Smiles - Market Share and Revenue Statistics 2024

The oral care market size has grown strongly in recent years. It will grow from $45.96 billion in 2023 to $50.23 billion in 2024 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to consumer awareness, aging population, dental tourism, economic growth, sensitivity and gum health solutions.

The oral care market size is expected to see strong growth in the next few years. It will grow to $70.11 billion in 2028 at a compound annual growth rate (CAGR) of 8.7%. The growth in the forecast period can be attributed to preventive and personalized care, eco-friendly products, oral health and overall wellness, emerging markets, subscription services. Major trends in the forecast period include natural and organic products, personalized oral care, smart oral care devices, charcoal-based products,

Market Overview -
Oral care is crucial for maintaining good oral health, lowering the risk of infection and inflammation in the oral cavity, and preventing systemic infection from the oral cavity.

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Rising Awareness Of Oral Health Fuels Growth In The Oral Care Market
Increased awareness of dental health care is significantly contributing to the growth of the oral care market. Dental or oral health includes the teeth, gums, and mouth and aims to keep the mouth healthy and avoid gum disease and tooth decay. Various factors, including sugar consumption, cigarette use, alcohol use, and poor oral hygiene, are the root causes of oral diseases. Oral care helps to maintain hygiene and keep the mouth disease-free. According to the 2022 State of America's Oral Health and Wellness Report, a US-based association that provides crucial education and research and supports key policies to prevent dental disease, 92% of adults and 96% of parents say maintaining good dental health is very important for overall health. One in five (20%) people thinks that a problem with their oral health directly impacts their general health. Therefore, awareness of dental health care drives the growth of the oral care market.

Competitive Landscape -
Major companies operating in the oral care market include Procter & Gamble Co., Johnson & Johnson Services Inc., GlaxoSmithKline Plc, Colgate Palmolive Co., 3M Company, Affordable Dentures & Implants LLC, Aspen Dental Inc., Biolase Inc., Bright Now! Dental Inc., Carestream Dental Inc., Coast Dental LLC, Comfort Dental LLC, Dentsply Sirona Inc., Gentle Dental, Great Expressions Dental Centers, Heartland Dental Care Inc., Henry Schein Inc., Kool Smiles Ltd., Open Dental Software Inc., Pacific Dental Services Inc., Patterson Dental Supply Inc., Planmeca Group, Ranir a Perrigo Company, Smile Brands Inc., Sunstar Group, The Clorox Company, Unilever plc, Water Pik Inc., Western Dental Services Inc.

Cad/Cam Technology Revolutionizes Dental Procedures
Technological advancement is a key trend in the oral care market. Major players in the oral care market are adopting CAD/CAM technology for providing oral care services. CAD stands for computer-assisted design, which uses computer-based software to assist in design processes and producing two-dimensional (2-D) drawings and three-dimensional (3-D) models. Computer-Assisted Manufacture (CAM) helps to automate a production process via software and computer-controlled equipment. In oral care with CAD/CAM technology, the tooth is prepared for the crown by drilling it, and then a computer image is taken. The crown is made in-office using a machine that receives this image. For instance, in February 2022, Planmeca, a US-based dental imaging and CAD/CAM equipment manufacturer, introduced the PlanmecaPlanMill 35. The new PlanmecaPlanMill 35 is one of three components of the Planmeca FIT CAD/CAM system.

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Key Segments -

The oral care market covered in this report is segmented -
1) By Product Type: Toothpaste, Mouth Wash and Rinse, Teeth Whitening, Dental Floss, Tooth Brush, Orthodontic Wax
2) By Distribution Channel: Store-based, Non-Store-Based
3) By End User: Hospitals, Dental Clinics

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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