Marketing Automation Market to Booming Anticipated Grow at 12.9% CAGR Revenue to Cross USD 21,700.9 Million By 2032

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭

𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐮𝐭𝐥𝐨𝐨𝐤

• The global marketing automation market was valued at USD 7,310.1 million in 2023.
• The market is expected to expand at a CAGR of 12.9% over the forecast period from 2024 to 2032.
• The industry is projected to reach USD 21,700.9 million by 2032.

𝐆𝐞𝐭 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐓𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭: https://www.polarismarketresearch.com/industry-analysis/marketing-automation-market/request-for-sample

𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰

Marketing automation refers to technology that manages routine marketing processes without human intervention. With marketing automation, it's possible for firms to manage multifunctional campaigns across multiple channels, automatically. Common tasks automation with marketing automation include email marketing, social media posting, and even advertisements. Also, the technology enables businesses to collect customer data through various interactions, including emails, website visits, and app usage, amongst others. There are various benefits associated with the use of marketing automation, including easy prioritization of B2C leads for improved ROI and the development of valuable B2B relationships.

𝐊𝐞𝐲 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐧𝐭𝐬

The marketing automation market has the presence of both established players and new entrants. Some of the major players offering their products/services in the industry include:

• ClickDimensions
• Act-On Software
• Adobe Inc.
• ActiveCampaign
• HubSpot
• GetResponse
• IBM Corporation
• Oracle Corporation
• Keap
• Salesforce Inc.
• Sendinblue
• SAS
• SharpSpring
• Teradata Corporation
• Thryv.

𝐁𝐮𝐲 𝐭𝐡𝐢𝐬 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭: https://www.polarismarketresearch.com/buy/1572/2

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬

• The software segment accounted for the highest market share in the Marketing Automation market. It includes various software platforms and tools enabling businesses to automate and streamline their marketing activities to provide multiple functionalities and features to support marketing campaigns and customer engagement.

• In 2022, the IT & Telecom segment accounted for the largest market share in the Marketing Automation market. The IT & Telecom industry heavily relies on effective marketing strategies to promote their products and services to a wide range of customers.

• Asia Pacific accounted for highest growth rate in the forecast period due to population growth, rapid digitalization, and the widespread use of social networking platforms.

𝐆𝐫𝐨𝐰𝐭𝐡 𝐅𝐚𝐜𝐭𝐨𝐫𝐬

The increasing adoption of marketing automation platforms and the exponential rise of advertising and social media are the primary factors fueling the market expansion. Besides, the development of Software-as-a-Service (SaaS) solutions has also created opportunities for the market. Besides, the introduction of market automation software for small firms and businesses is anticipated to support the development of the industry in the upcoming years.

𝐀𝐜𝐜𝐞𝐬𝐬 𝐓𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭, 𝐡𝐞𝐫𝐞: https://www.polarismarketresearch.com/industry-analysis/marketing-automation-market

𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧

The market segmentation is primarily based on component, deployment type, organization size, application, end-use, and region. By component analysis, the software segment accounted for the highest market share owing to the growing adoption of innovative technologies such as artificial intelligence and machine learning. By end-use analysis, the IT & Telecom segment accounted for the largest market share.

𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐈𝐧𝐟𝐨:

Polaris Market Research
Phone: +1-929-297-9727
Email: sales@polarismarketresearch.com

𝐀𝐛𝐨𝐮𝐭 𝐔𝐬:

Polaris Market Research is a worldwide market research and consulting organization. We give unmatched nature of offering to our customers present all around the globe across industry verticals. Polaris Market Research has expertise in giving deep-dive market insight along with market intelligence to our customers spread crosswise over various undertakings. We at Polaris are obliged to serve our different client base present over the enterprises of medicinal services, healthcare, innovation, next-gen technologies, semi-conductors, chemicals, automotive, and aerospace & defence, among different ventures present globally.

This release was published on openPR.