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Semeon announces the release of its INTENT module as part of the Semeon Insights Platform

07-15-2016 07:36 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Semeon Analytics

Semeon announces the release of its INTENT module as part of

Semeon believes that Intent Analysis of social media content, blogs, forums, emails, etc., can be an extremely powerful and valuable tool for enhancing understanding and communication across these channels, leading to Actionable Insights that can be used across business teams.

In recent years, a few companies have begun showcasing their Intent Analysis capabilities on ‘intent-to-purchase’, given its potential for increasing conversion rates and driving sales. Unfortunately, most approaches to date are lexical in nature, and as such, strive to identify specific patterns such as “I want to buy that product” or “I should never have subscribed to this service”.

Lexical approaches will not be useful in these cases; hence Semeon has approached Intent Analysis through a machine learning and semantic approach.

Our system’s Machine learning features are based on the Subject-Predicate-Object model serving to identify and extract tens of thousands of sentences containing these patterns online.

Intent patterns have been developed to identify the effect on the following actions:

* Complain, Praise, Inform, Inquire, Purchase, Not-Purchase, Affect-Change, Defend, Insult, Threaten and Harm.

Semeon Intent Analysis can help companies enhance communication with their customers across the digital landscape. Intent Analysis can also be applied to inbound emails sent to customer service departments, contact center feedback, and data stored in CRM systems. Business units will benefit individually from Intent Analysis. For example, Purchase and Praise will be useful to sales groups, while inbound marketing will benefit from Complain, Praise and Inform, as will customer service groups. Outbound marketing can make use of the Inquire class, and, Insult, Threaten and Harm can help security services better identify risks.

Semeon has already achieved industry-leading accuracy scores and will continue to enhance the Intent Analysis algorithms to better support these business tracks.

Based in Montreal, Canada, Semeon combines the best semantic, sentiment, intent and statistical analysis. Thanks to its 100 person-years of experience with natural language processing systems, our team of experts has developed a unique platform that affords Semeon’s customers the ability to track what is being said about their brands, products, customers, competitors and helps them do so more rapidly and efficiently than with competing products. For more information, contact Semeon Analytics at: Info@semeon.com. Or call us at:

Semeon Canada 1.514.778.9637 Semeon USA 1.425.242.4309 PR Contact Jordan Lavoie. Info@semeon.com

Semeon Analytics Inc., a leading developer of Semantic analysis to accurately interpret human conversations. Semeon Insights is one of the only tools to provide deep analytics while providing a breadth of tools including our newest release Intent Analysis.

Semeon Analytics
2135 De la Montagne, Montreal, QC, H3G 1Z8

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