Analyzing Market Strategies in the Automotive Seats Market: Global Report 2024

The automotive seats market size has grown strongly in recent years. It will grow from $70.09 billion in 2023 to $74.43 billion in 2024 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to increasing demand for cars, government regulations and safety standards, changes in consumer preferences and tastes, fluctuations in fuel prices, growing popularity of ride-sharing services.

The automotive seats market size is expected to see strong growth in the next few years. It will grow to $95.07 billion in 2028 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to integration of smart and connected features in seats, adoption of sustainable and recyclable materials, emphasis on ergonomic and health-focused designs, advanced seat heating and cooling technologies, integration with autonomous vehicle features. Major trends in the forecast period include adjustable and adaptive seating configurations, lightweight and high-performance seat materials, in-seat biometric and health monitoring systems, personalization and customization options, development of zero gravity and zero fatigue seat designs.

Market Overview -
Automotive seats are designed with a certain inclination angle to minimize the impact of a collision. These seats provide a safer ride and are beneficial for children. The automotive seats are used by an individual for the comfort of driving the vehicle.

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Autonomous Vehicle Surge Fuels The Automotive Seats Market Growth
The growing popularity of autonomous vehicles is expected to propel the growth of the automotive seats market going forward. An autonomous vehicle is a motor vehicle that can operate without the assistance of a human driver. The increasing popularity of autonomous vehicles is expected to boost demand for the automotive seat, as the design and functioning of seats play a crucial role in autonomous vehicles. For instance, in 2021, according to the International Energy Agency, a Paris-based autonomous intergovernmental organization, data, the number of SUVs on the road worldwide climbed by more than 35 million in 2021. SUVs account for more than half of all cars sold in the US and Europe. SUVs are expected to account for almost 45 % of worldwide vehicle sales in the coming years. Therefore, the growing popularity of autonomous vehicles is expected to boost demand for automotive seats during the forecast period.

Competitive Landscape -
Major companies operating in the automotive seats market report are Adient plc, Lear Corporation, FORVIA Faurecia, Toyota Boshoku Corporation, Magna International Inc., Grupo Antolín-Irausa S. A., Panasonic Corporation, Hyundai Mobis Co., Visteon Corporation, Grammer AG, TS Tech Co. Ltd., Aisin Seiki Co. Ltd., Tachi-S Co. Ltd., Gentherm Incorporated, Brose Fahrzeugteile GmbH & Co. KG, NHK Spring Co. Ltd., Johnson Controls International plc, Keiper Recaro Group, Sitech Sitztechnik GmbH, Guelph Manufacturing Group, Inteva Products LLC, Futuris Automotive Pty Ltd., Adomani Inc., Dura Automotive Systems, Martur Automotive Seating Systems, Sharda Motor Industries Ltd., TATA AutoComp Systems Ltd., Wuhu Bethel Automotive Safety Systems Co. Ltd., Zhejiang Jujin New Energy Automobile Co. Ltd., Faurecia Automotive Industrie

Toyota Boshoku's IOT Seat Cover For Enhanced Safety And Comfort
Technological advancement in automotive seats is a key trend gaining popularity in the automotive seats market. Major companies operating in the automotive seats market are focused on developing new technological solutions to strengthen their position. For instance, in March 2022, Toyota Boshoku Corporation, a Japan-based automotive component manufacturer, has developed an IoT seat cover designed to suppress drowsiness while driving. The IoT seat cover is equipped with a system that estimates the driver's degree of fatigue, and a system that inhibits drowsiness, both of which are connected with a smartphone application. The fatigue estimation system uses a built-in sensor to estimate the driver's heart beat and thereby estimate their state of fatigue, simply by the driver sitting on it. The active driver engagement system uses a dedicated camera in the cabin to detect the driver's eye and head movements to estimate their degree of drowsiness. The system then takes this into account and vibrates the seat cover and plays music accordingly.

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Key Segments -

The automotive seats market covered in this report is segmented -

1) By Seat Type: Bucket Seat, Split Bench
2) By Vehcile Type: Passanger Car, Light Commercial Vehicles, Heavy Trucks, Bus
3) By Trim Material: Fabric, Synthetic Leather, Genuine Leather

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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