Sunflower Seeds Market Blooms: $1.8 Billion Forecasted by 2028, Driven by Health Trends and Technological Innovations

The packaged sunflower seeds market size has grown strongly in recent years. It will grow from $1.23 billion in 2023 to $1.33 billion in 2024 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period can be attributed to growing health consciousness, rising snacking culture, variety in flavors and formats, vegan and plant-based trends, convenience and portability, retail presence and shelf placement, sports and fitness culture.

The packaged sunflower seeds market size is expected to see strong growth in the next few years. It will grow to $1.8 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to focus on sustainable packaging, expansion of flavor varieties, targeting diverse consumer demographics, influence of culinary trends, inclusion in meal kits and recipes, functional food attributes. Major trends in the forecast period include convenience and on-the-go snacking, incorporation of flavor trends, clean label and natural product, product positioning for different consumer segments, global cuisine influence, nut-free and allergen-free offerings.

Market Overview -
Sunflower packaged seeds are seeds that are packed in different material bags to protect the cargo from mold, moisture, spoilage, and pests. These bags protect the contents from solar radiation and heat, as the high oil percentage and fiber content of sunflower seeds could cause self-heating during transportation.

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The Health Benefits Of Sunflower Seeds Driving Growth In The Packaged Sunflower Seeds Market
Growing consumer awareness of the numerous health benefits of sunflower seeds is expected to propel the growth of the packaged sunflower seeds market going forward. Sunflower seeds help to lower the risk of abnormal heartbeats, or arrhythmias, and triglyceride levels, slowing the growth rate of atherosclerotic plaque and reducing blood pressure. Consumers are increasingly opting for healthier alternatives and preferring healthier lifestyles; as a result, sunflower seeds are becoming more popular because they are high in vitamins, proteins, and minerals and can aid in the treatment of diseases such as cancer, asthma, and depression. For instance, in November 2021, according to the National Library of Medicine, a US-based provider that provides services in the medical and biomedical fields, sunflower seeds are high in nutrients with 33.85% protein, 65.42% lipids, and 18 minerals. Sunflower oilcake is higher in fiber (31.88% and 12.64% for pellets and cake, respectively) and proteins (20.15% and 21.60%) than seeds, with a balanced amino acid profile. The seeds are a good source of essential (6.63%) and non-essential (93.37%) amino acids (the total AA content in the sample is 5790.26 nmol/g). Therefore, growing consumer awareness of the numerous health benefits of sunflower seeds is driving the growth of packaged sunflower seeds.

Competitive Landscape -
Major companies operating in the packaged sunflower seeds market report are Conagra Foodservice Inc., Frito-Lay North America Inc., The Kraft Heinz Company, Sincerely Nuts, Chinook Seedery, Flaper S.A., Waymouth Farms Inc., Dakota Style Foods, Giant Snacks Inc., Realfoodsource Ltd., The Hershey Company, PepsiCo Inc., The Hain Celestial Group Inc., J.M. Smucker Company, Wonderful Company LLC, Kellanova, Robertet SA, Frutarom Industries Ltd., T. Hasegawa Co. Ltd., Huabao International Holdings Limited, International Taste Solutions Ltd., Kerry Ingredients Ltd., Hormel Foods Corporation, Tyson Foods Inc., Smithfield Foods Inc., Cargill Inc., Archer Daniels Midland Company, Bunge Limited, Ingredion Incorporated, Tate & Lyle PLC

Innovative Technologies Transforming The Packaged Sunflower Seeds Market
Technological advancements are the key trend gaining popularity in the packaged sunflower seeds market. Major companies operating in the market are developing innovative technologies, such as the hybrid variety of seeds, and utilizing blockchain and other Internet of Things (IoT) technologies to efficiently manage the procurement, processing, and distribution of packaged sunflower seeds. For instance, in January 2021, Tamil Nadu Agricultural University (TNAU), an India-based state agricultural university in Tamil Nadu, created a high-yielding, disease-resistant hybrid sunflower variety that could be grown in rain-fed areas. According to the university, the product has 42% oil content and could yield 716 kg/ha, which is 200-250 kg more than other traditional varieties of sunflower seeds. This variety is also resistant to crop diseases such as necrosis and powdery mildew.

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Key Segments -
The packaged sunflower seeds market covered in this report is segmented -
1) By Product: Plain, Salted, Ranch Flavored, BBQ Flavored, Dill Pickle Flavored, Other Products
2) By Packaging: Pouches, Bottles, Jars
3) By Application: Hypermarkets And Supermarkets, Convenience Store, Online Store, Other Applications

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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