Mobile Marketing Initiatives and Growing Mobile Subscriber Base to Drive A2P SMS Market at a CAGR of 4.2% by 2020

The success rate of interactive services, pushed content services, promotional campaigns, and customer relationship management services carried out through A2P (application-to-market) SMS has been incredible. With an increasing number of businesses opting for A2P SMS as a valuable mode of promoting their campaigns, the global A2P SMS market is likely to gain impetus in forthcoming years, states new analysis from Transparency Market Research (TMR). The report is titled “A2P SMS Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020” and is available on the company website for sale.

The TMR report pegs the overall value of the global A2P SMS market at more than US$53 bn in 2013. The market, according to the report, will exhibit a positive CAGR of 4.20% between 2014 and 2020.In the last couple of years, A2P SMS services have gained much significance across banking, entertainment, insurance, financial services, tourism, media, marketing, healthcare, and retail, which adequately describes the potential for growth of the A2P SMS market in the near future. In its 101 pages, the TMR report summarizes the market’s historical trajectory and provides refined forecasts for prospective opportunities. Among the several factors fuelling demand from the global A2P SMS market, the effect of the rapid proliferation of mobile users has been the most influential.

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The escalating number of mobile users has given a significant boost to services such as mobile banking, payments, and other related marketing activities. As the modern on-the-go lifestyle evolves, consumers are increasingly demanding for services to be made available at the tip of their fingers. With synchronized A2P messaging gateways, managing rich content such as location-based marketing has become easier, thus satisfying the paradigm shift in how consumers wish to access their services. Businesses are capitalizing on the technology to ensure easy access to bank alerts, even games and videos, through an easy-to-use interface.

Similarly, businesses and government institutions are using interactive services on offer as an efficient tool for promoting their campaigns via voting contests, announcing charity, and other similar occasions that demand broadening of the communication channel between the sender and the receiver. Likewise, the market for CRM services has been witnessing a positive growth rate as consumers demand information pertaining to banking transactions or billing.

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Regionally, Asia Pacific held about 42.2% of the global A2P SMS market in 2013. The rapid expansion of advertising opportunities across the emerging economies of the region has helped Asia Pacific attain the lead in the market. Rest of the World is also exhibiting lucrative prospects for the A2P SMS market, states the report.

The TMR report provides a comprehensive overview of the global A2P market. It includes exhaustive and relevant information, interspersed with relevant infographics and tables to help industry stakeholders make winning strategies for the future.

The report segments the market as follows:

Global A2P SMS Market, by Application

Pushed Content Services
Customer Relationship Management (CRM) Services
Promotional Campaigns
Interactive Services
Other (Inquiry Related and Search Related) Services

The report provides a cross-sectional analysis of all the above segments with respect to the following regions:

North America
Europe
Asia Pacific (APAC)
Rest of the World (RoW)

Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

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This release was published on openPR.