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Wipes Market Surges to $30.74 Billion by 2028, Fueled by Rising Hygiene Awareness

Wipes Market Report

Wipes Market Report

The wipes market size has grown strongly in recent years. It will grow from $21.18 billion in 2023 to $22.8 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to strong economic growth in emerging markets, increased demand for specialty wipes and wet wipes, growth of end-user industries, increase in disposable income of consumers and removal of stringent regulations by the environment protection agency (epa) in the usa.

The wipes market size is expected to see strong growth in the next few years. It will grow to $30.74 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to rise in hygiene awareness among consumers, utilization of wipes in the health care and cleanroom industries and rising adoption of industrial wipes due to advances in technical features. Major trends in the forecast period include focusing on using eco-friendly raw materials in order to develop biodegradable wipes, investing in developing reusable wipes in order to promote sustainability and reduce wastage, investing in developing multi-surface wipes for commonly touched surfaces, developing disinfecting wipes to benefit from raised public awareness about the significance of adequate surface disinfection, developing toxin free baby wipes for the delicate skin of new born babies, investing in developing pocket anti-bacterial wipes which are convenient and can be carried outdoors to reduce infection and focusing on mergers and acquisitions to cater to the needs of various industries and to expand the market.

Market Overview -
The wipes refer to items that are single-use disposable or made of a material that is easily rinsed in water and properly cleaned. Wiping cloths must only be used to clean food surfaces and must be kept in a sanitizing solution. It is often used as an antiseptic fabric primarily for skin cleansing.

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Rising Demand For Specialty Wipes And Wet Wipes Fueling Wipes Market Growth
The increased demand for specialty wipes and wet wipes is a key factor driving the growth of the wipes market. Specialty wipes have multiple applications, from household to industrial including aerospace, while, wet wipes can be used for various purposes such as cleansing, hygiene, and skincare among others. Wet wipes are one of the best hygienic options for cleaning babies as they are fragile on sensitive children's bodies. Manufacturers such as Pigeon offer products for children, such as anti-mosquito wet tissues. These mosquito repellent wet tissues and wipes are used to avoid mosquito bites and infectious diseases like malaria, dengue, and other infections. These wipes can be easily carried to any place and used for both babies and adults for their sanitizing and easy cleaning benefits. Companies including Petkin, Wetnaps, and other national wet wipes companies are selling wet wipes for even pets. Therefore, the increased demand for specialty wipes is expected to drive the wipes market growth.

Competitive Landscape -
Major companies operating in the wipes market report are Kimberly Clark Corporation, Essity AB, Procter and Gamble Co., Reckitt Benckiser Group plc, Unicharm International, NicePak International, Rockline Industries, Johnson & Johnson, The Clorox Company, Edgewell Personal Care, The Himalaya Drug Company, Sateri, Savlon (ITC), Little's, MeeMee, LuvLap, Hengan, Vinda, C&S Paper and Dongshun, Shanghai Shimei Biotechnology Co. Ltd., Zhejiang Youquan Care Products Technology Co. Ltd., Shaoxing Wanhuangmei Nonwovens Co. Ltd., Ningbo Riway Daily Commodity, Anhui Yunzhiyu Daily Chemical Products, Shandong Gyrfalcon Business, Shaoxing Elite Bio-Tech Co. Ltd., Innovate GMBH, Optimum11 GMBH, Dr. Deppe Group, WHR, Temca GMBH, Optima nonwovens GMBH, PDI (EMEA), Wipertec, Turati, Vega SRL, O-PAC SRL, Stenago SRL, TAKEANDCARE, Drylock Technologies NV, Biosphere Corporation, SaneChem, Cotton Club, Medline Industries Inc, Unilever Group, 3M Co., Diamond Wipes International Inc., The Honest Company Inc., Fibertex, Indo Chem Laboratories, Zhermack, Arabian Wet Wipes FZC, Emirates Wetwipes, Quality Wipes, Care Wet Wipes, Shamsan Group, Batterjee Paper Products, Zulustar (Pty) Ltd., Validus Medical Pty Ltd., Wemy Industries, National Pride (Pty) Ltd.

Rising Trend Of Toxin-Free Baby Wipes In The Wipes Market
The toxin free baby wipes is a key trend in the wipes market. The toxin free baby wipes are purest clinical grade filtered water wipes loaded with Aloe vera extracts and vitamin E. These baby water wipes are specially formulated with pH to match the delicate skin of new born babies. Though these wipes are often used for babies they can even be used by adults and elderly. Bey Bee, a progressive child care company brand, launched India's first toxin-free baby wipes. These toxin-free wipes are distributed in all prominent web stores such as amazon, flipkart, Snapdeal, Paytm, etc.

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Key Segments -
The wipes market covered in this report is segmented -
1) By Type: Disposable wipes, Non-Disposable Wipes
2) By Product: Baby, Facial & Cosmetic, Hand & Body, Flushable, Other Products
3) By Application: Household Sector, Industrial Sector, Other Applications

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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