Beer Market Strategies 2024-2033 | Insights, Demand, Outlook

The beer market size has grown strongly in recent years. It will grow from $209.71 billion in 2023 to $221.25 billion in 2024 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to rise in alcohol consumption, strong economic growth in emerging markets and low interest rates.

The beer market size is expected to see strong growth in the next few years. It will grow to $269.92 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to rising penetration of e- commerce, continued technology development and rising population. Major trends in the forecast period include manufacturing of non-alcoholic beer, introducing products with natural additives and coloring agents, collaborating with e-commerce platforms, investing in ai to have improved quality and flavor of beer, focusing on launching flavored and immunity boosting beer.

Market Overview -

Beer is an alcoholic beverage that is brewed and fermented from malted barley. It is typically made from four primary ingredients such as water, malted barley (or other cereal grains), hops, and yeast.

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Rising Demand For Ready-To-Drink (RTD) Alcoholic Beverages Driving The Beer Market

Increasing demand for ready-to-drink (RTD) beverages is expected to drive the beer market in the forecast period. An RTD is a single use packaged beverage that is ready for immediate consumption at the time of purchase. RTD drinks are gaining popularity among working adults due to their clean labels and functionality. The introduction of new flavours in the range of RTD alcoholic beverages, ease of carrying, and convenience are expected to boost the demand for RTD alcoholic beverages. Increasing demand for RTD beverages, including RTD alcoholic beverages, is expected to drive the alcoholic beverage market going forward.

Competitive Landscape -

Major companies operating in the beer market report are Anheuser-Busch InBev SA/NV, Heineken N.V., Carlsberg Group, Molson Coors Beverage Company, Asahi Group Holdings, Ltd., China Resources Beer (Holdings) Company Limited, Tsingtao Brewery Company Limited, Diageo PLC, Kirin Holdings Company, Limited, Thai Beverage Public Company Limited, Kingfisher, Tuborg, Budweiser, Hangzhou Qiandaohu Beer Co., Ltd., Harbin Beer, Tsingtao Beer, Asahi Super Dry, Kirin Ichiban Shibori, Suntory The Premium Malt's and Sapporo Nama Beer Black Label, Hubei Jing Brand Brewing Co., Ltd., Taiwan Tobacco & Liquor Corporation, Zhaoyuan Brewing Factory, AB InBev UK Ltd, Marston's plc, Krombacher Brauerei Bernhard Schadeberg GmbH & Co.KG, Birrificio Italiano, Bitburger Brewery, Breckenridge Brewer, Boston Beer Company, Dogfish Head Craft Brewery, Sierra Nevada Brewing Co., Squatters Pub, United Breweries Group, Erdinger Brewery, Lasco Brewery, New Belgium Brewing Company Inc., Oettinger Brewery, Radeberger Brewery, Scottish & Newcastle, Stone and Wood Brewing Co., Cloudwater Brew Co., North America Breweries, D.G. Yuengling & Son, Inc., Cool Beer Brewing Company, Craft Beer Importers Canada Inc., The Napanee Beer Company, Isla Brewing Company, The Beer Company Centro Histórico, Pabst Brewing Company, MillerCoors, SABMiller Plc., China Res. Snow Breweries, Baltika Breweries LLC, Ambev S.A., Grupo Modelo, Kerin Beverage Company, Ball Corporation Crown Holdings, Inc., Chimay Beers and Cheeses, BAVARIA N.V, Group Castel, Constellation Brands.

Rise Of Self-Serve Beer Bars Enhancing Customer Experience Through Automation

Advancements in automation technology and the need to improve customer experience in crowded bars have increased the demand for self-serve beer bars. Self-serve beer bars have taps arranged along a wall with touch screens and card readers. Customers can choose from various options using the touch screen, make payments using plastic RFID cards, and dispense beer from taps in the vending machine. Self-serve beer bars help reduce the struggle to order drinks in overcrowded bars. For instance, the PourMyBeer system allows customers to serve themselves using interactive touch screens and taps installed on walls. As of March 2022, the system has been installed over 500 locations which include casinos, hotels, military bases, restaurants, bars, breweries, food halls, and others. Table Tap is another such company offering self-serve beer walls under the trademark WallTender.

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Key Segments -

The beer market covered in this report is segmented -

1) By Type: Ales, Lagers, Stouts & Porters, Malts
2) By Packaging: Canned, Bottled, Draught
3) By Category: Mass, Premium
4) By Distribution Channel: Off-Trade Channels, On-Trade Channels

Key highlights covered in the report -

1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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