Press release
A Holistic Exploration of the Fitness App Market, Unveiling Market Dynamics, User Behavior Patterns, and Growth Strategies
Fitness App Market
The fitness app market size is expected to see exponential growth in the next few years. It will grow to $35.79 billion in 2028 at a compound annual growth rate (CAGR) of 24.4%. The growth in the forecast period can be attributed to virtual fitness classes and live streaming, nutrition and wellness tracking, gamification for user engagement, and corporate wellness programs. Major trends in the forecast period include mindfulness and mental health features, nutrition tracking and meal planning, gamification for user engagement, remote personal training services, and subscription-based models with premium content.
Market Overview -
A fitness app refers to an application that can be downloaded on any mobile device and is used as a platform to promote healthy behavior change with personalized workouts, fitness advice, and nutrition plans. Fitness apps may work in conjunction with wearable devices to synchronize their health data to third-party devices for quick accessibility. It is used to provide the user with instructions and examples of exercise, nutritional programs, physical activity, or fitness topics.
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Driving Force Of Fitness Apps Is Empowering Health Management Amidst Rising Chronic Diseases
The increase in prevalence of chronic diseases is expected to propel the growth of the fitness app market going forward. Chronic diseases are diseases that persist for a longer period of time, such as obstructive pulmonary disease, diabetes, and cancer. Fitness apps help people suffering from chronic diseases to better manage their conditions. For instance, in October 2022, the Centers for Disease Control and Prevention report, a US-based national public health agency, 6 in 10 Americans are suffering from at least one chronic diseases such as cardiovascular, cancer, or diabetes. Further, in 2021, according to the report published by the International Diabetes Federation, there are 537 million individuals living with diabetes around the world in 2021, and the number is expected to reach 643 million by 2030. Therefore, the increased prevalence of chronic diseases is driving the fitness app market growth.
Competitive Landscape -
Major companies operating in the fitness app market report are Google LLC, Nike Inc., Adidas AG, Aaptiv Inc., Under Armour Inc., Asics America Corporation, Fitbit Inc., Calm, MyFitnessPal Inc., Headspace Inc., Strava Inc., Appster LLC, Noom Inc., Lifesum AB, Freeletics GmbH, Applico Inc., Tone It Up LLC, Azumio Inc., 7 Minute Workout, YAZIO GmbH, Sworkit Inc., AllTrails LLC, Asana Rebel Inc., Livestrong Foundation, Sweat, Fitnesskeeper Inc., Fooducate Inc., Endomondo, Keelo Inc., Runtastic AG, Yoga Studio, Zova Health Limited, Beachbody LLC, Peloton Interactive Inc., Glofox Limited, Virtuagym, Mindbody Inc., Trainerize Inc.
Revolutionary Technological Advancements And AI-Powered Innovations
Technology advancements have emerged as the key trend gaining popularity in the fitness app market. Major companies operating in the fitness app sector are focused on technological advancements to sustain their position in the market. For instance, in 2021, Train Fitness, a UK-based company operating a fitness app, released the first-ever hands-free workout-tracking software based on artificial intelligence (AI). It detects workouts and tallys reps as users work out. This software uses AI to analyze motion data from the watch to derive an expertise-level analysis of workouts.
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Key Segments -
The fitness app market covered in this report is segmented -
1) By Type: Workout and Exercise Apps, Disease Management, Lifestyle Management, Nutrition and Diet, Medication Adherence
2) By Platform: Android, iOS, Other Platforms
3) By Device: Smartphones, Tablets, Wearable Devices
4) By Application: Tracking, Training, Fitness games, Other Applications
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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