Digital Asset Management Global Market Expected to Witness $12.29 Billion with Impressive Growth at a 16.8% CAGR By 2028 | IBM Corporation, Oracle Corporation, Aprimo LLC, Cloudinary Ltd., Censhare AG

The digital asset management market size has grown rapidly in recent years. It will grow from $5.72 billion in 2023 to $6.6 billion in 2024 at a compound annual growth rate (CAGR) of 15.4%. The growth in the historic period can be attributed to content creation and distribution needs, brand consistency and identity, regulatory compliance requirements, rise in visual content.

The digital asset management market size is expected to see rapid growth in the next few years. It will grow to $12.29 billion in 2028 at a compound annual growth rate (CAGR) of 16.8%. The growth in the forecast period can be attributed to demand for video and rich media management, personalization and dynamic content delivery, focus on user experience (UX) design. Major trends in the forecast period include automated workflow orchestration, facial and object recognition for asset management, real-time analytics and reporting, compliance and governance features, mobile accessibility and collaboration.

Market Overview -
Digital asset management (DAM) is a software-based solution that allows organizations to store, retrieve, and use digital assets quickly. Digital assets are files like videos, music, photos, documents, and other media containing the rights to use them. DAM is an organization's content sharing and storage solution.

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The Rise Of Cloud-Based Digital Asset Management Solutions
The increasing prevalence of cloud-based digital asset management (DAM) solutions is projected to propel the growth of the digital asset management (DAM) market. Cloud-based digital asset management (DAM) is a platform that enables businesses to handle, store, and organize their resources in a cloud-based environment. Any organization that uses resources for packaging, marketing, advertisement, or any other business-related activity would benefit from a cloud DAM. For instance, in December 2021, according to a survey conducted by O'Reilly Media Inc., a US-based learning company, out of 2,834 global respondents, 90% revealed their organizations currently employ cloud-based applications. Looking ahead, 48% plan to shift over half of their apps to the cloud within the next year, with 20% aiming for a complete migration to cloud-based solutions. Therefore, the increasing prevalence of cloud-based digital asset management (DAM) solutions drives the digital asset management (DAM) market growth.

Competitive Landscape -
Major companies operating in the digital asset management market report are Dell Technologies Inc., IBM Corporation, Oracle Corporation, Cognizant Technology Solutions Corporation, Adobe Inc., OpenText Corporation, Bynder B.V., Sitecore Corporation A/S, Aprimo LLC, Cloudinary Ltd., Censhare AG, CELUM GmbH, WoodWing Software BV, Brandfolder Inc., Wedia SA, Widen Enterprises Inc., MarcomCentral, Canto Inc., Celartem Inc., BrandMaker GmbH, MediaValet Inc., Nuxeo Corporation, Digizuite A/S, Bright Interactive Holdings Ltd., IntelligenceBank Pty. Ltd., North Plains Systems lnc., MediaBeacon Inc., Webdam Inc., QBNK Holding AB, Filecamp ApS, Picturepark AG, Daminion Software, Image Relay Inc., MerlinOne Inc., Pimcore GmbH, Third Light Ltd.

Blueprint Unveils Cutting-Edge Dam Platform For Streamlined Digital Asset Management
Major companies operating in the digital asset management are launching new next-generation platform to increase their profitability in the market. A next-generation digital asset management (DAM) platform refers to an advanced and innovative solution designed to efficiently organize, store, retrieve, and distribute digital assets within an organization. For instance, in August 2023, Blueprint, a UK-based digital asset management solutions provider launched next-generation digital asset management platform designed to centralize data, insights, and tools. It enables investors, builders, and service providers to efficiently oversee, manage, and enhance their portfolios. It aims to simplify digital asset portfolio management by addressing fragmentation in the industry, streamlining the complex staking process for users. The platform currently facilitates 10 blockchain networks and operates on proprietary nodes at zero cost to users. Blueprint is creating an all-encompassing blockchain platform integrating L1s for both fungible and non-fungible assets, aggregating data from various sources. The focus is on simplifying staking through step-by-step guides and providing comprehensive support for staked assets, including the ability to view historical snapshots by rewinding time.

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Key Segments -
The digital asset management market covered in this report is segmented -
1) By Type: Solution, Services
2) By Deployment Type: On-Premises, Cloud
3) By Enterprise Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs)
4) By Application: Sales, Marketing, IT, Photography, Graphics and Designing, Other Applications
5) By End User: Media and Entertainment, BFSI, Retail, Healthcare, Automotive and Manufacturing, Other End Users

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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