Press release
Women's College Basketball: Revolutionizing the Sports Industry in 2024
The Iowa women's basketball team is a key player in this trend. Its games against formidable opponents like Ohio State and Nebraska garnered staggering viewership numbers - 3.4 million and 1.8 million, respectively. This remarkable attraction to Iowa's games indicates a growing interest in women's sports and positions the team as a major draw for audiences.
Historical Viewership Records in Women's Basketball
This rise in viewership isn't just a fleeting trend. Over the years, audience sizes for women's college basketball have shown consistent growth, culminating in the 2023 national championship game between Iowa and LSU, which drew an impressive 9.9 million viewers. This record-breaking number not only marked the most-watched women's college basketball game in history but also surpassed ESPN's previous records for any college basketball viewership, whether men's or women's.
Ticket Sales and Pricing Trends
Unprecedented Demand in the NCAA Women's Basketball Season
"The 2023-2024 NCAA Women's College Basketball season witnessed a remarkable surge in ticket demand," according to Chris Cabrera, the CDO of Barry's Ticket Service [https://www.barrystickets.com/]. "With games consistently selling out and a notable increase in single-game and season ticket purchases, the demand for women's basketball is palpable. This heightened interest is exemplified by the historic sell-out of the 2024 Big Ten Women's Basketball Tournament - a first in its 30-year history".
Pricing Gap Between Men's and Women's Championships
"Interestingly, the ticket prices for women's basketball events have substantially increased," Cabrera pointed out. "The "get-in" price for the 2024 NCAA Women's Basketball Championship game stands at $390, significantly higher than the $192 price for the Men's Championship. This disparity is even more pronounced in the Final Four get-in prices, with women's tickets reaching $774 compared to men's at $242. This pricing trend underscores the growing market value and appeal of women's college basketball.""
The Sweet Sixteen Ticket Trends
In regional tournaments, such as the Albany 2 Region, featuring top teams like Iowa, LSU, and UCLA, ticket prices reflect the heightened interest in women's college basketball. The Sweet Sixteen get-in ticket prices in these regions currently range from $225 to $227, further emphasizing the sport's burgeoning popularity.
Advertisement Revenues and Strategic Shifts
A Surge in Advertisement Investments
The skyrocketing viewership [https://www.dowjones.com/professional/resources/blog/march-madness-breaking-records-as-viewers-and-sponsors-tune-into-women-s-basketball] of the 2023 Women's National Championship has catalyzed a significant rise in advertising pricing and demand. For instance, ad slots for the title game are now priced around $500,000, starkly contrasting the previously under $100,000 slots. This exponential increase indicates the growing commercial value of women's college basketball.
Ad Strategies Mimicking the Super Bowl
Following these trends, networks adopt innovative ad sales strategies like those employed during the Super Bowl. Advertisers must commit to additional spending on other women's sports to secure slots during women's college basketball tournament broadcasts. This strategy, pioneered by ESPN, necessitates a minimum spend of $1 million, fostering broader support and investment in women's athletics.
The Role of Advertising Companies
Tatari, a TV advertising and data company, is at the forefront of this new advertising landscape. With plans to feature at least a dozen clients in both Men's and Women's March Madness across various platforms, they are capitalizing on the surging popularity of women's basketball. Their consistent presence during Iowa's games throughout the season is a testament to women's sports' growing interest and commercial viability.
The Cultural Phenomenon of Women's College Basketball
The 2023-2024 women's college basketball [https://www.ncaa.com/sports/basketball-women/d1] season represents more than just impressive statistics; it signifies a cultural phenomenon. With soaring viewership, escalating ticket prices, and evolving ad sales strategies, this period marks a seismic shift in the landscape of women's athletics. Networks and sponsors recognize women's sports' immense potential, paving the way for continued growth and elevated status within the global sports arena.
Media Contact
Company Name: Barry's Tickets
Contact Person: Barry
Email: Send Email [http://www.universalpressrelease.com/?pr=womens-college-basketball-revolutionizing-the-sports-industry-in-2024]
Phone: 1-800-369-5663
Country: United States
Website: https://www.barrystickets.com/
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Women's College Basketball: Revolutionizing the Sports Industry in 2024 here
News-ID: 3452810 • Views: …
More Releases from Getnews
Dr. Nirav Sharma - The Force Behind Green Revolution
Image: https://www.globalnewslines.com/uploads/2025/10/1761930226.jpg
Dr. Nirav Sharma stands out as one of India's most promising entrepreneurs in the fast-moving consumer goods (FMCG) sector. He hascreated 120+ innovative, eco-friendly & chemical-free products that are patented in 137 countries.
From skin, hair, and body care products to home, pet, and car care essentials, his brands address wellness at every level. With Custom Concept, customers can personalize their own products with 70+ natural nectars, while 8.5 Research…
Fast-Growing E-bike Brand Kingbull Opens 13 U.S. Retail & Service Locations to E …
Kingbull, a leading fat-tire e-bike brand, expands its U.S. presence with 13 new retail and service locations, offering test rides, maintenance, and personalized support to make high-performance e-bikes more accessible nationwide.
Kingbull strengthens its U.S. footprint through expanded dealer partnerships and new experience centers, bringing test rides and service closer to riders nationwide.
Image: https://www.globalnewslines.com/uploads/2025/10/2b5e1f58b8b671aaa556697ac226d26c.jpg
Kingbull [https://www.kingbullbike.com/?utm_source=press+release&utm_medium=kingnewswire%09%09%09%09%09%09%09%09%09&utm_campaign=pr], a fast-growing and trusted name in the fat-tire E-bike industry, today announced the opening of more…
Benjamin Nasberg Calls for Stronger Community Action to Support Local Restaurant …
Carbone Restaurant Group CEO Urges Canadians to Reinvest in Local Dining and Charitable Food Programs
Entrepreneur and CEO Benjamin Nasberg is calling on communities across Canada to take action in support of local restaurants and food security initiatives, highlighting how small acts of consumer choice and compassion can make a measurable difference.
Nasberg, who founded the Restaurant Emergency Support Fund (RESF) during the COVID-19 pandemic, believes that economic recovery and social impact…
Adaina Wins Two Awards for "Well, Mama, This is It (It's Now Or Never)"
Image: https://www.globalnewslines.com/uploads/2025/10/1761672247.jpg
Author Adaina is proud to announce that her book has recently received two awards. The Literary Titan Book Award and the International Impact Book Awards have both been bestowed upon "Well, Mama, This is It (It's Now Or Never)" in recognition of its outstanding contribution to social justice and political poetry. "Well, Mama, This is It (It's Now Or Never)" has captivated readers with its engaging storyline, compelling characters,…
More Releases for Women
100 Western Women: The Bold, Brave, Gutsy Women of Arizona's Past
Image: https://www.globalnewslines.com/uploads/2025/05/1748556399.jpg
Available from Amazon.com [https://amzn.to/4mD9jo0] and all major online book retailers. Autographed copies may be purchased through the author at Jan@JanCleere.com [mailto:Jan@JanCleere.com].
History: Women
Trade Paperback
6x9 inches
528 pages
Publication Date: March 2025
Suggested Retail Price: $24.95
Author: Jan Cleere
ISBN: 979-8-88747-256-0
THE BOOK
History books record scant contributions women made in settling and developing the new territory of Arizona. Yet women were an integral part of civilizing the rough, rowdy, often-dangerous land. For more than ten years, Jan…
'Day of Shecurity' - A Cybersecurity Conference for Women by Women
Secure Diversity (https://securediversity.org/) and The Lookout Foundation (https://www.lookout.com/company/foundation) are pleased to announce the upcoming 'Day of Shecurity' virtual conference for women in India, scheduled for the 30th of May, 2024. It's an event poised to empower women in the field of cybersecurity. Sponsored by Google and Microsoft, this conference is coming to India after ten successful editions in North America and around 1500 women from the Indian IT industry are…
THE TRAVELING BLACK WOMEN NETWORK LAUNCHES THE TRAVELING BLACK WOMEN PODCAST
ATLANTA, GA - April 2023 - Traveling Black Women Network founder, Nadine Duncan, teams up with British Travel Influencer, Genny "GypsyGenz '' Barzey to discuss international travel on the new Traveling Black Women Podcast.
The Traveling Black Women Podcast premiered with its first episode in January 2023 and recently released their second episode in March 2023. The energy of this new and exciting podcast series engages listeners and pulls them…
Women Traveling Alone
For modern women, traveling alone is no longer difficult. However, if you have not considered the safety of travel, you may be cheated and robbed during travel, which can damage your property and personal safety in severe cases. What safety issues should women pay attention to when traveling?
1. For women when traveling, a little makeup will not only add beauty to your journey, but the effect of taking pictures as…
Zimbabwe Women vs South Africa Women Today Match Prediction, 18th May 2021
Zimbabwe women will play against South Africa Women Emerging at the Bulawayo Queens Sports Club on the South African Emerging Women Tour (2021) in Zimbabwe on Tuesday, May 18, 2021. SAW-W match prediction.
Here's a South African Emerging Women's Tour in Zimbabwe. Women in Zimbabwe vs. Women in South Africa Emerging Predictions for 2021
Zimbabwe Women's vs. South African Women's Emerging Zimbabwe in Game 1 of 2021 Let's find out who will…
Women Cosmetics Market Future Scope, Opportunities with Strategic Growth and Top …
Overview of Documentary Film and TV Show Market
The research report titled ‘Documentary Film and TV Show Market’ provides the newest industry data and industry future trends, allowing you to identify the products and end users driving Revenue growth and profitability.
This report presents a comprehensive overview, market shares and growth opportunities of Documentary Film and TV Show Market by product type, application, key companies and key regions. The report delivers a…
