Wound Dressings Market - An analysis of strategies of major competitors

While traditional wound dressings have been preferred by healthcare practitioners and patients owing to low prices and well-defined reimbursement policies, advanced wound dressings are beginning to gain popularity given the wide range of novel and improved wound care products available today.

The report on the global wound dressings market is thoroughly studied and analyzed by industry experts. Presenting an overview of the global as well as regional markets, the report is both comprehensive and compact. The structure, elements, dynamics, and scope of the wound dressings market are presented with the help of quantitative and qualitative data.

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Overview of the Wound Dressings Market

The global wound dressings market is poised to expand from a value of US$7.53 billion in 2013 to US$10.16 billion in 2020, at a CAGR of 4.5% from 2014 to 2020. The key factors responsible for this growth are rise in chronic diseases, growth of geriatric population, increase in healthcare expenditure and patient awareness, rising incidence of wound infections, and growing demand from emergency care and ICU staff. Investing in emerging economies and focusing on the development of combination dressings is projected to enhance the growth of the wound dressings market.

In contrast, unfavorable reimbursement scenario, high cost of advanced wound dressings, and skepticism expressed by general practitioners over accepting novel technologies are likely to hamper the growth of the global wound dressings market.

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Among the two major types of wound dressings, traditional dressings hold precedence over advanced ones in terms of revenue. However, advanced wound dressings are gaining popularity owing to rise in demand and affordability for improved wound care products.

North America is the largest market for wound dressings and is likely to retain its lead over the next five years. Asia Pacific, however, is projected to be the fastest developing regional segment by 2020 owing to growth of medical tourism, rise in number of surgical procedures, and increasing efforts to generate awareness among healthcare professionals as well as patients.

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Companies Mentioned in the Report

The competitive landscape of the global wound dressings market is rather fragmented and even small companies have a firm foothold in particular regional and product segments. The players profiled and analyzed in the research report are Molnlycke Health Care, ConvaTec, Inc., B. Braun Melsungen AG, Medline Industries, Inc., Kinetic Concepts, Inc., Systagenix Wound Management, Ltd., Smith & Nephew plc, 3M Health Care, Coloplast A/S, Derma Sciences, Inc., and PAUL HARTMANN AG.

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