Rise of Consumerism Fuels Global Stand Up Pouches Market

Transparency Market Research provides its readers with a new study on the global stand up pouches market. The research report, titled “Stand Up Pouches Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024,” explains the threat of substitutes, the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, and the industry rivalry through Porter’s five forces analysis. According to the well-researched document, the global stand up pouches market is expected to grow on the backdrop of innovative solutions being offered to consumers in the near future.

The researchers have described a stand up pouch as a pouch-shaped container that has the ability to stand by itself, on a base referred to as “bottom guzzet.” These pouches have been the biggest turning point in the history of flexible packaging. Their user-friendly features include tear notches, a zipper for reclosing, hang-hole features, and eye-catching graphics and label printing.

The global stand up pouches market is segmented on the basis of materials into aluminum foil, plastic, kraft paper foil, or a combination of all these materials. This market is also divided on the basis of shape into K seal, round bottom, and corner seal. Stand up pouches are styled as side seal pouches, tap and gland fitment, and box pouches. Geographically, this market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Currently, Asia Pacific holds about 50% of the overall stand up pouches market due to the burgeoning middle class that has an improved purchasing power. Attractive packaging and a strong-headed consumerist movement are also contributing towards the growth of this market. This trend is especially prominent in emerging economies of China and India. The huge population base in these countries is equally responsible for fueling the growth of stand up pouches market in Asia Pacific.

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Some of key players operating in the global stand up pouches market are Mondi Group, The DOW Chemical Company, Amcor Ltd., Berry Plastic Corporation, Winpak Ltd, Smurfit Kappa Group, Bemis Company Inc., Essentra PLC, Coating Excellence International, Bischof+Klein, Printpack, Hood Packaging, ProAmpac, Sealed Air, and Sonoco.

The research report profiles these key players and provides a fair assessment of the competitive landscape of the global stand up pouches market. Additionally, the report also explains the ongoing research and development activities, the list of existing products in the market and the ones in the pipeline, branding and packaging ideas, business and marketing strategies, and strategic mergers and acquisitions of these top players for the coming few years.

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