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Well Being Digital (WBD101) Achieves One Million Units Shipment to a Client for their Heart Rate Sensing Earbuds

03-26-2024 11:12 AM CET | IT, New Media & Software

Press release from: Well Being Digital Limited

Earbuds Expanding into Sub-Categories

Earbuds Expanding into Sub-Categories

(Hong Kong, China) - Well Being Digital (WBD101), a Hong Kong-based company specializing in optical design and vital signs sensing algorithms has accomplished a major milestone by shipping one million units to an earbud client over the last 18 months. As earbuds account for the biggest segment in the wearable market, especially with growing demand from health-conscious consumers, the trend of integrating sensing capabilities into earbuds will become inevitable.

With Apple AirPods dominating the market share of TWS segment, most other brands can only try to take a piece out of this market by setting their price points under US$250, and so that space gets crowded. Several earbuds models that incorporate WBD101's technology, including Anker Soundcore Liberty 4, three Philips models including ActionFit SN503, TAA7306, and TAA4205, 233621 Sense by Cleer and Hera Leto T&O, etc., have commercialized and have attempted to provide product differentiation and value to consumers. Notably, Anker Soundcore Liberty 4, one of the best-performing models, has successfully garnered market share, including in the USA and Japan. (https://www.amazon.com/Soundcore-Liberty-Cancelling-Earbuds-Wireless/dp/B0B9M552J4?th=1)

While traditional earbud brands are chasing ever better acoustics, new sub-categories have appeared to solve specific consumer needs, for example, Sleeping Earbuds for sleep position and per-second SpO2 tracking, Open Wireless Stereo Earbuds with heart rate sensing suitable for outdoor sports, OTC hearing aids, Industrial Earbuds for heat stress detection, Individual Health Monitoring earbuds for Rehabilitation care, and even AR Glasses with heart rate displayed on screen, etc. These sub-categories are evolving fast with their category leaders providing valued features such as health sensing, and as a result, consumers are increasingly willing to pay higher prices for these brands.

"Consumers don't necessary just seek for low costs, or ever better acoustics" said Mr. Kow Ping, Co-Founder of WBD101 https://www.linkedin.com/in/kowping/, "they look for value, they look for obvious differentiated features that they can distinguish and that can solve their specific needs. With marketing promotion done expeditiously on various social media platforms, these new sub-categories leaders' brand recognition can spread much faster than via the traditional channels. We are definitely very impressed and happy that one model of this client's earbuds with our optics design and sensing has sold more than 1 million units, an impressive achievement in the TWS market".

"Over the years, we have gotten support from many semiconductor giants like Texas Instruments, Analog Devices, ams-OSRAM, Ambiq Micro, Nisshinbo Micro Devices, and Beken Corp" said Mr. Wallace Wong, Co-Founder of WBD101 and Chief Technology Officer https://www.linkedin.com/in/wallace-wong-4157531/, "together we are adding more health sensing features to earbuds which is the biggest segment in the wearable market".

Contact WBD101
Unit 1520-1521, 15/F 19 Hong Kong Science Park West Avenue, Shatin, Hong Kong
+85235719877
Email for more information at salesint@wbd101.com

About Well Being Digital (WBD101)
Founded in 2012, WBD101 is a Hong Kong based company whose first patents are dated back to 2008, incubated by the Hong Kong Science and Technology Parks Corporation (HKSTP), it has offices in HKSTP and Shenzhen so as to provide very timely support to B2B customers during their product designs, testing and production stages. WBD101 provides Optical Designs and Vital Signs Sensing Algorithm to its earbuds customers. WBD101's technology has been licensed by several consumer earbud brands and many others in the fitness/HealthTech/MedTech space.

Over the years, WBD101 won numerous international awards including the Best Wearable Mobile Tech Awards at the Mobile World Congress 2016, Special & Gold Awards at the 43rd Geneva Inventions Conventions, 2016 WITSA Global ICT Award and the inaugural HK City I&T Grand Challenge Innovation Award in 2022. Visit http://www.wbd101.net

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