Press release
Orthodontics Market Set to Surge, Projected to Reach $30.2 Billion by 2030
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Malocclusion, a prevalent condition characterized by misalignment of the upper and lower teeth or a discrepancy in jaw size relative to tooth size, can lead to various issues including difficulty in speaking, improper chewing, and an aesthetically displeasing appearance. Orthodontic treatments, utilizing fixed or removable braces, are indispensable in rectifying malocclusion and enhancing an individual's smile, bite, and overall oral health. The burgeoning prevalence of malocclusion, coupled with the escalating adoption of digital technologies in orthodontic treatments and the burgeoning demand for cosmetic dentistry, are identified as primary drivers propelling the orthodontics market forward.
Cosmetic Dentistry Revolutionizing Orthodontics
The allure of cosmetic dentistry has surged in recent years, with a growing number of individuals seeking to enhance their smiles and boost their confidence. Cosmetic dental procedures, including the treatment of malocclusion, alterations in dental appearance, and teeth whitening, have witnessed a significant uptick in demand. Technological advancements, such as digital imaging facilitating precise treatment planning, and the advent of novel materials offering enhanced durability and aesthetics, have revolutionized cosmetic dentistry. Removable braces, emerging as a preferred aesthetic alternative to traditional metal braces, have garnered substantial traction among consumers.
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According to the American Academy of Cosmetic Dentistry, nearly 99.7% of Americans consider their smile as their most crucial social asset. A survey conducted by the Harley Street Emporium revealed that 43% of over 1,000 UK residents aged 18 and above expressed a desire to enhance their teeth and smile through cosmetic dentistry. The proliferation of adults opting for teeth straightening has catalyzed the adoption of removable braces over conventional braces in the cosmetic industry.
Factors such as rising disposable incomes and a growing propensity to invest in appearance enhancement have further fueled the demand for cosmetic dentistry. The "Hallyu" effect, particularly pronounced in East Asia, has significantly influenced cosmetic dentistry trends, with South Korean celebrities popularizing procedures such as orthodontics, teeth whitening, and veneers.
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Segmentation and Geographical Analysis
The orthodontics market is meticulously segmented based on product, patient type, end user, and geography. Notably, the report projects the Asia-Pacific region to register the highest CAGR during the forecast period, driven by factors such as the escalating prevalence of malocclusion, increasing awareness of advanced orthodontic treatments, rising healthcare expenditure, and the burgeoning dental tourism industry in the region.
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Key Players and Growth Strategies
The report provides an in-depth assessment of the key growth strategies adopted by major market players over the last 3-4 years. During the period spanning 2020 to 2023, the orthodontics market witnessed a flurry of product launches, collaborations, agreements, and expansions.
Mr. Khushal Bombe
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