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Sports Sponsorship Market worth $189.54 billion by 2030, growing at a CAGR of 8.73% - Exclusive Report by 360iResearch
Sports Sponsorship Market | 360iResearch
The Global Sports Sponsorship Market to grow from USD 105.47 billion in 2023 to USD 189.54 billion by 2030, at a CAGR of 8.73%.
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Sponsorship is the financial support for any sport, including an event, game, or performer, by an outside body (which can be a person or organization) for the mutual benefit of both parties. These sponsorships are offered at all levels of sport for teams and individuals. Professional sports have attracted sponsors to finance primary aspects of the business, including the expense of managing stadiums through naming rights. Brands can benefit from sports sponsorships across all levels of sports.Sports provide a wide audience that can be reached in many different ways. Therefore, brands can raise awareness and change their images to suit their changing marketing objectives. However, the risk of returns and limited partner transparency can impact the sponsors. At present, businesses and sports events are fully immersed in the digital age, and there are more opportunities for sponsor brands to leverage sports and engage with their audiences efficiently.
The sports sponsorship market is continuously growing in the Americas owing to the rising number of diverse sports events, high spending on sports promotion, and marketing strategies. The presence of giant sponsors supports large-scale sponsorships for sports events and individuals. In Europe, the Middle East & Africa, the popularity of sports such as football and rugby union attracted significant sponsorship over the period. The increasing sponsorship offerings for these popular sports from major automotive, consumer goods, and sports goods companies in the region have created a boost in the regional market. The several new deals and extended agreements of sports sponsorship in the Asia-Pacific and encouraging large-scale sports events by the government are offering lucrative growth for sports sponsorship in the region.
Market Segmentation & Coverage:
This research report categorizes the Sports Sponsorship Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Type, market is studied across Events, Individuals, Sports, and Teams. The Teams commanded largest market share of 36.02% in 2023, followed by Events.
Based on Sponsored Services, market is studied across Financial Sponsors, In-kind Sponsors, Media Sponsors, and Promotional Sponsors. The Financial Sponsors commanded largest market share of 42.56% in 2023, followed by Media Sponsors.
Based on Sponsor Categories, market is studied across Main Sponsor, Official Partner, Official Sponsor, Technical partner, and Title sponsor. The Title sponsor commanded largest market share of 23.41% in 2023, followed by Official Sponsor.
Based on Sport Type, market is studied across Baseball, Basketball, Cricket, Football, Golf, and Tennis. The Baseball is projected to witness significant market share during forecast period.
Based on End-use, market is studied across Competition Sponsorship and Training Sponsorship. The Competition Sponsorship commanded largest market share of 85.49% in 2023, followed by Training Sponsorship.
Based on Sponsorship Providers, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality. The Consumer Goods & Retail commanded largest market share of 19.10% in 2023, followed by Banking, Financial Services & Insurance.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 38.51% in 2023, followed by Europe, Middle East & Africa.
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FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Sports Sponsorship Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in the Sports Sponsorship Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report delves into recent significant developments in the Sports Sponsorship Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, Ajinomoto Co., Inc., Anheuser-Busch InBev SA/NV, Anta Sports Products Limited, ASICS Corporation, BYJU'S, Castrol Limited, DICK'S Sporting Goods, Inc., Emirates Group, Etihad Airways PJSC, Ford Motor Company, Heineken N.V., Hero MotoCorp Ltd., Hyundai Motor Company, Infront Sports & Media AG, Intel Corporation, iProSports Ltd., Microsoft Corporation, Molson Coors Beverage Company, Monster Beverage Corporation, MRF Limited, Nike, Inc., Nissan Motor Co., Ltd., PepsiCo, Inc., Puma SE, Qatar Airways Group, Q.C.S.C., RealityBLU, Inc., Red Bull GmbH, Reebok International Ltd., Reliance Jio Infocomm Ltd., Rolex SA, Samsung Electronics Co., Ltd., State Farm Group, The Coca-Cola Company, The Procter & Gamble Company, and UPSTOX.
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Sports Sponsorship Market, by Type
7. Sports Sponsorship Market, by Sponsored Services
8. Sports Sponsorship Market, by Sponsor Categories
9. Sports Sponsorship Market, by Sport Type
10. Sports Sponsorship Market, by End-use
11. Sports Sponsorship Market, by Sponsorship Providers
12. Americas Sports Sponsorship Market
13. Asia-Pacific Sports Sponsorship Market
14. Europe, Middle East & Africa Sports Sponsorship Market
15. Competitive Landscape
16. Competitive Portfolio
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Sports Sponsorship Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Sports Sponsorship Market?
3. What is the competitive strategic window for opportunities in the Sports Sponsorship Market?
4. What are the technology trends and regulatory frameworks in the Sports Sponsorship Market?
5. What is the market share of the leading vendors in the Sports Sponsorship Market?
6. What modes and strategic moves are considered suitable for entering the Sports Sponsorship Market?
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About 360iResearch
360iResearch is a market research and business consulting company headquartered in India, with clients and focus markets spanning the globe.
We are a dynamic, nimble company that believes in carving ambitious, purposeful goals and achieving them with the backing of our greatest asset - our people.
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