Beige Market Intelligence Announces Top 10 Vendors in Global Robotic Lawm Mower Market

The global robotic lawn mower market is highly concentrated with a limited number of small and large sized players and the competition among these players is intense. Market concentration in developed Western European countries is higher while the market is more fragmented in developing countries such as China because of the presence of local vendors who provide low-cost robotic lawn mowers. However, certain vendors have entered more niche segments. Some vendors manufacture power lawn and garden equipment across all categories (such as Husqvarna), yet others serve only a single category (such as Friendly Robotics or Robomow). For instance, Husqvarna has a large number of brands of various product lines of lawn mowers. On the other hand, Robomow only offers robotic lawn mowers. Part consolidation has provided manufacturers of garden equipment with energy savings and ease of manufacturing as processors are allowed to produce one part over several parts. These benefits have manifested in terms of reducing the weight of the equipment and thereby making them more efficient.

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The major vendors in Robotic Lawn Mower Market are (in alphabetical order) are:

1) AL-KO
2) Belrobotics
3) E.ZICOM
4) Friendly Robotics/Robomow
5) Global Garden Products (GGP)
6) Husqvarna
7) MTD Products
8) Positec Tool
9) Robert Bosch
10) ZCS (Zucchetti Centro Sistemi)

AL-KO

AL-KO is a manufacturer and seller of garden equipment. The company is a leading supplier of products in fields such as Garden + Hobby, automotive engineering, and air technology. The AL-KO Garden + Hobby division provides a wide range gardening tools such as lawn mowers, lawn tractors, leaf vacuums and blowers, and hedge trimmers. It offers AL-KO Robolinho series of robotic lawn mowers. The company is headquartered in Bronderslev, Denmark and operates as a subsidiary of Al-Ko Kober.

Belrobotics

Founded in 2002, Belrobotics is headquartered in Wavre, Belgium. It is a prime designer, manufacturer, and marketer of robotic lawnmowers for large terrains. It has its operations in Europe. Its products are used in largely in golf courses, industrial sites, privately-owned grounds, sports fields, and public green spaces.

E.ZICOM

Founded in 2009, E.ZICOM is a privately-held leading vendor of robotics solution in the French market. The company is the pioneer of providing robotics solution in the French market. The company offers innovative mass-market appliances. Since its establishment, the company focuses on intensifying product development based on unique home and garden maintenance solutions through its e.zigreen and e.ziclean brands.
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Friendly Robotics/Robomow

In 1998, the company released its first Robomow in Israel. Later in 1999, Robomow was released in the US, the UK, and other European countries. The company established a partnership with Stiga, a leading European outdoor power product manufacturer, to distribute its robotic lawn mowers in European countries. In between 2005-2009, the company introduced several Green RL series and Green RM series models in the US market. As of now, all these RL series models are discontinued in the US. In 2013, the company introduced its fourth generation RS series models in Europe, and one year later in the US. Unlike previous models, these mowers use lithium-ion batteries and are suitable to mow up to 32,000 sq. ft. lawn providing about 3 hours run time. In 2014, the company introduced its fifth generation of robotic mowers programmable via a Smartphone app.

Global Garden Products (GGP)

GGP offers its robotic lawn mowers under the brand names of Stiga and Alpina. The company is one of the leading providers of powered garden equipment in Europe. In December 2011, GGP signed a long-term strategic deal with ZCS to acquire the entire capital quota of LiCo. Following this deal, GGP entered into a strategic alliance with ZCS to strengthen its position as a robotics solution provider in Europe and worldwide. In 2012, Stiga introduced its first robotic lawn mower with the launch of Autoclip series. Alpina AR series robotic lawn mowers were also introduced in Europe in the same year.

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Husqvarna

Husqvarna stepped into the robotic lawn mower market landscape in 1995 with its first solar-powered robotic lawn mower, the Automower. It was a revolutionary product but saw little success in terms of sales because of its high prices. In 2015, Husqvarna produced its 500,000th robotic lawn mower in its Aycliffe factory in the UK. Currently, the company offers its robotic lawn mowers under the brands Husqvarna, Gardena, and Flymo.

MTD Products

MTD Products has taken several strategic initiatives to increase its customer base in garden equipment sector. In February 2015, the company acquired Precise Path Robotics, a company that manufactures mobile robotic outdoor equipment, especially robotic lawn mowers. In January 2015, the company announces that it acquires CORE Outdoor Power, a company that powers outdoor lawn care equipment

Positec Tool

Positec Tool is a China-based manufacturer of lawn and garden equipment, power tools, and other related accessories. It offers its products under the brand name – WORX. Positec offers WORX Landroid robotic lawn mowers. WORX-branded products are available in leading home improvement stores such as Costco, Home Depot, Lowe’s, and Wal-Mart.

Robert Bosch

Bosch introduced its first robotic lawn mower Indego in July 2012. The model is designed to mow area up to 10,700 sq. ft. In addition, this autonomous model goes back to charging itself after mowing about every 2,200 sq. ft. of lawn and, according to the company, it is able to mow lawn four times faster than any existing model.

ZCS (Zucchetti Centro Sistemi)

Since 2000, ZCS has been designing, manufacturing and distributing hi-tech robots, made by combining the expertise and professional standards in the fields of information technology, electronics and mechanics. For over 15 years, Ambrogio Robot has earned trust of many. ZCS strnegth is innovation and technology, performance, high quality materials, "Made In Italy” style and design, user-friendly interface with dedicated apps; 17 models that meet gardening need. ZCS products are distributed in Italy by agents and dealers, and abroad through importers.

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