Baby Powder Market Outlook 2024: Exclusive Report By The Business Research Company | Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt's Bees, Mothercare

The Business Research Company has updated its global market reports, featuring the latest data for 2024 and projections up to 2137

The Business Research Company offers in-depth market insights through Baby Powder Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.

Market Size And Growth Forecast:
The baby powder market size has grown strongly in recent years. It will grow from $1.44 billion in 2023 to $1.57 billion in 2024 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to increase in birth rates, changing lifestyles, rise in awareness of product safety, health and wellness trends, increased urbanization.

The baby powder market size is expected to see strong growth in the next few years. It will grow to $2.27 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to e-commerce growth, digital parenting platforms, increasing population of working women, increasing disposable income. Major trends in the forecast period include talc-free formulations, natural and organic ingredients, hypoallergenic products, customizable fragrances, medical-grade powders.

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Market Segmentation:
The main types of baby powder market products are talc-based and talc-free. The talc-based product is used to prevent rashes and irritation around an infant's bottom and genitals. Talc-based products refer to baby powder that uses talc as its primary ingredient. Talc refers to a mineral in clay mined from underground deposits. It's the softest mineral, which makes it useful in the making of products like cosmetics and baby powders. It is distributed through online and offline channels and is used by infants and toddlers.

Major Driver - Growing Demand For Baby Hygiene Products Powers The Baby Powder Market
The increasing demand for baby hygiene products is significantly contributing to the growth of the baby powder market going forward. Baby hygiene refers to the cleanliness and maintenance of the baby's skin and genitals. Baby powder can be used as a cleaning agent since it absorbs moisture, which aids in sweating and bacteria growth. Children are more prone to infections and diseases, and also, due to the increase in COVID impact, there is an increasing requirement for personal hygiene and cleanliness for children. For instance, according to an article published by PETERSON-KFF Health System Tracker, a US-based tracker of the performance of the US healthcare system, in the United States, the average monthly cost of providing center-based care for an infant is $1,230. Child care in Washington, D.C. is the most expensive of any state, costing $24,243 per year or $2,020 per month. The monthly cost of infant child care in the District is roughly the same as the rent for a one-bedroom apartment. Massachusetts has the second-most expensive childcare in the country, with an annual cost of $20,913. Therefore, increasing demand for baby hygiene products is driving the growth of the baby powder market.

Competitive Landscape:
Major companies operating in the baby powder market include Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt's Bees, Mothercare, PZ Cussons, Himalaya Drug Company Pvt Ltd, Sebapharma GmbH & Co. KG, Kimberly-Clark Corporation, Mee Mee, Chattem Inc., GLÜKi Organics, Beiersdorf AG, Goodbaby International Holdings Limited, Gerber Products Company, Naterra International Inc., Unilever plc, Chicco, Artsana USA Inc., Jahwa, Bausch Health Companies Inc., Bathtime Kids, Libero, Lion Corporation, Mamaearth, Mann & Schröder GmbH, Dabur Ltd, Oriflame Cosmetics, Revlon

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Top Trend - Innovation In Baby Powder Market
Major companies operating in the baby powder market are focusing on innovating products, such as Vivvi and Bloom, to provide a competitive edge in the market. Vivvi and Bloom is used as baby powder, which uses ingredients such as cornstarch or arrowroot powder. For instance, in July 2022, Johnson & Johnson, a US-based pharmaceutical industry company, launched Vivvi and Bloom. Vivvi and Bloom is a talc-free baby powder that contains nature-derived ingredients that are good for babies. This also includes a 2-in-1 body wash and shampoo, body lotion, and a massage oil for babies.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Baby Powder Market Characteristics
3. Baby Powder Market Trends And Strategies
4. Baby Powder Market - Macro Economic Scenario
5. Baby Powder Market Size And Growth
…..
27. Baby Powder Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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