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Automotive Advertising Market worth $167.07 billion by 2030, growing at a CAGR of 10.54% - Exclusive Report by 360iResearch
Automotive Advertising Market | 360iResearch
The Global Automotive Advertising Market to grow from USD 82.84 billion in 2023 to USD 167.07 billion by 2030, at a CAGR of 10.54%.
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Automotive advertising focuses on marketing strategies to create consumer interest and influence purchasing decisions within a diverse demographic of potential auto buyers. Surging adoption to generate awareness about particular models and emphasize brand awareness and the rising number of automotive advertising agencies across the globe are driving market growth. Moreover, promising social media influence and digital marketing for automotive advertising propel market expansion. Huge costs for innovative and attractive advertisements, seasonal drops in sales, and high competition among automotive advertisers are restricting market growth. Creative marketing campaigns for the automotive industry have a significant growth potential. Incorporating advanced AI tools for an automotive marketing strategy is also expected to create growth opportunities in the automotive advertising market.
In the Americas, primarily the United States and Canada, the automotive advertising industry is shaped by consumer preference for personal mobility and a lifestyle centered around automotive convenience. The recent shift towards electric vehicles and eco-friendly alternatives, driven by government initiatives and increased consumer awareness about environmental conservation, is evident in the growth of patents related to green technology in automotive advertising. Moving towards EMEA, European countries display a diverse demand landscape with a high emphasis on sustainable mobility solutions and electric vehicles (EVs). The advertising industry in EMEA regions thus capitalizes on these trends to craft impactful campaigns. In the Middle Eastern and African markets, demand is predominantly influenced by persistent demand for luxury vehicles and growing infrastructure, leading to unique advertising strategies highlighting luxury and durability. In Asia-Pacific, demand for automotive advertising is upward due to burgeoning economies such as India, China, and Southeast Asia. The key driver of advertising demand is these markets' colossal production and sales numbers, along with shifting consumer preference towards electric and compact vehicles. The growth of digital advertising channels such as online video and social media platforms, particularly in populated cities, further intensifies this demand.
Market Segmentation & Coverage:
This research report categorizes the Automotive Advertising Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Type, market is studied across Location Independent Advertising and Location-Based Advertising. The Location Independent Advertising is projected to witness significant market share during forecast period.
Based on Product, market is studied across Experiential Marketing, Online Advertising, Outdoor Advertising, Pre-Roll Advertisements, and Television Advertising. The Online Advertising is further studied across Search Engine Ads, Social Media Ads, Video & OTT Ads, and Website Ads. The Outdoor Advertising is further studied across Billboards and Posters & Signage. The Pre-Roll Advertisements is projected to witness significant market share during forecast period.
Based on Category, market is studied across Contextual and Non-Contextual. The Non-Contextual is projected to witness significant market share during forecast period.
Based on End-User, market is studied across Dealer and OEMs. The Dealer is projected to witness significant market share during forecast period.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 36.40% in 2023, followed by Europe, Middle East & Africa.
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FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Automotive Advertising Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in the Automotive Advertising Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report delves into recent significant developments in the Automotive Advertising Market, highlighting leading vendors and their innovative profiles. These include Adpearance, Inc., Alioze France, Automotive Advertising Agency, Automotive Marketing Gurus, Boomachine K.K., BrandOnWheelz, CMB Automotive Marketing Limited, Cox Enterprises, Inc., Dealer Teamwork, Digital Throttle , LLC, enCOMPASS Advertising Agency, Facebook by Meta Platforms, Inc., FACT GmbH, Force Marketing, Foundation Direct, LLC, Google LLC by Alphabet Inc., Green Line Digital, Havas Holding Germany GmbH, Highervisibility, LLC, Ignite Group, Kammerer Druck & Medien GmbH & Co. KG, LEWIS, Microsoft Corporation, PureCars Technologies, LLC, SMARTSITES, a division of MELEN LLC, Social Media 55, Stream Companies, LLC, Visarc, Waterhouse Design Associates, We Are Nameless Limited, and Zimmerman Advertising by Omnicom Group Inc..
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Automotive Advertising Market, by Type
7. Automotive Advertising Market, by Product
8. Automotive Advertising Market, by Category
9. Automotive Advertising Market, by End-User
10. Americas Automotive Advertising Market
11. Asia-Pacific Automotive Advertising Market
12. Europe, Middle East & Africa Automotive Advertising Market
13. Competitive Landscape
14. Competitive Portfolio
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Automotive Advertising Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Automotive Advertising Market?
3. What is the competitive strategic window for opportunities in the Automotive Advertising Market?
4. What are the technology trends and regulatory frameworks in the Automotive Advertising Market?
5. What is the market share of the leading vendors in the Automotive Advertising Market?
6. What modes and strategic moves are considered suitable for entering the Automotive Advertising Market?
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About 360iResearch
360iResearch is a market research and business consulting company headquartered in India, with clients and focus markets spanning the globe.
We are a dynamic, nimble company that believes in carving ambitious, purposeful goals and achieving them with the backing of our greatest asset - our people.
Quick on our feet, we have our ear to the ground when it comes to market intelligence and volatility. Our market intelligence is diligent, real-time and tailored to your needs, and arms you with all the insight that empowers strategic decision-making.
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