Mobile Marketing Market Insights: Harnessing Data and Technology for Success

According to a recent report published by Allied Market Research, the global Mobile Marketing market size was valued at $11,000 million in 2020, and is projected to reach $57,850 million by 2030, registering a CAGR of 18.3% from 2021 to 2030.

Mobile marketing encompasses promotional activities conducted on smartphones and other handheld devices like tablets and cell phones. Its goal is to engage with a mobile audience using strategies such as mobile-optimized advertisements, push notifications, and mobile applications.

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Global mobile marketing market scenario is primarily driven by the factors such as the increasing popularity of on-demand business model; increasing adoption of omnichannel shopping experience and the need for personalization within the consumer behavior has mandated the companies to adopt strategic initiatives that would boost the overall product sales, thereby creating a higher profit margin.

However, complexities in integrating electronic data interchange and data synchronization and bias issue within the operational data is estimated to hinder the overall market growth. With AI becoming a core part of the technology, its integration within the software is set to create meaningful insights for various business structures creating higher profit margins Furthermore to this, expanding cloud-based business model is set to create a lucrative opportunity for the Mobile Marketing market during the forecast period.

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The global mobile marketing market share was dominated in 2020 by platform segment and is estimated to maintain its dominancy during the forecast period, as there is an increase in need for analyzing the customer requirement and behavior for creating a successful product portfolio. Increase in demand for online food delivery, transportation, and various other services, where technology integration also plays a significant role are some of the major causes of this business model. With this model gaining rapid demand, the need for all one platform integration tool is set to drive the market growth during the forecast period.

However, the service-based segment is set to achieve lucrative growth, backed by the increase in popularity of multi-channel platforms with mobile platforms creating a strong base for the overall market growth.

Based on industry, the retail and e-commerce sector dominated the mobile marketing market in 2020and this trend is expected to continue during the forecast period, owing to growing consumer traction backed by colossal growth in the number of mobile users. Integration of chatbots and voice assistants within the business model in the retail sector has provided a strong base for enhancing customer behavior and requirements.Thus, the scope of software would increase in a double fold manner, giving a higher CAGR growth structure.

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Post-COVID-19, size of the Mobile Marketing market forecast is estimated to grow from $12,732 million in 2021 and projected to reach $57,859 million by 2030, at a CAGR of 18.3%.

The current COVID-19 scenario is projected to have a higher positive impact, with the emergence of strict social distancing measures, the business has transitioned their performance over the online channel creating a higher surge for consumer personalization and needs, thereby creating a strong demand for mobile marketing. With this trend being followed for various other industries including BFSI, public & government, healthcare, retail, and others, the demand for customer engagement, retention, and loyalty is estimated to have a positive correlation, thereby creating a strong factor for the growth of mobile marketing market analysis.

Key players of the global mobile marketing market analyzed in the research include Airship, Acoustic, Vibes, Swrve, Adobe, Braze, Localytics, Oracle, Salesforce, and SAP.

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