Retail Experts YRC on the rise of Shop-and-Go technology in Africa

With capabilities to transform the shopping experience, Shop-and-Go allows customers to check out by scanning their purchase items and paying from their smartphones. This technology is known by different names (e.g. Scan-and-Go) but the essence is the same. As Shop-and-Go technology is beginning to gain popularity in many African countries, retail consulting firm - YRC ( https://www.yourretailcoach.in/ ) shares insights on the reasons, advantages, suitability, and the future of Shop-and-Go in Africa.

Smartphones make Shop and Go possible and smartphone penetration is surging in Africa. Although this number is not as high as in other continents, it is rapidly growing. With an increase in smartphone penetration, Shop-and-Go is also likely to follow a similar trajectory albeit at a lower level.
Another requirement for the success of Shop-and-Go is openness to online payments. A certain degree of reluctance for online payment is always present in every market when smartphones are new for it. The story is slightly different in many African markets as consumers are taking less time to embrace technologies that make their in-store shopping journey speedy and easy.

Not just in Africa but globally, eCommerce altered retailing and consumer behaviour on many fronts. It brought shopping to people's phones and computers. This easiness has become a standard now against which in-store shopping is also compared. Shop and Go is one such technology meeting this standard.

The same technology gives the same results everywhere. This applies to Shop-and-Go as well. The benefits derived from it are also universal. Customers need not wait in long checkout queues and smoothly complete this last leg of shopping. Shop-and-Go elevates the overall customer experience. It adds more freedom and flexibility to a shopping journey.
From a business perspective, Shop and Go is a part of process automation lending higher operational precision. Businesses also save on reduced manpower requirements on cash counters. Because of digitalisation, there is a scope for deriving valuable insights via analytics. These insights could be further used for personalisation and improving the overall shopping experience.

Gauging the suitability of Shop-and-Go is an important consideration for retailers before the technology is adopted. Shop-and-Go is an ideal solution for stores that experience high footfall that often results in long checkout queues. This encompasses large departmental stores and supermarkets with high traffic. Retail fashion brands ( https://www.yourretailcoach.in/industries/fashion-retail-clothing-consulting/ ) and businesses with large-format stores can also adopt this technology to not only tackle the issue of long checkout but also deliver a superior customer experience with this latest technology. Although implementing Shop-and-Go may not cost a fortune it is not a necessity for all retail categories and business sizes.

Shop-and-Go complements in-store shopping and retailing i.e. it is a useful feature for both customers and retailers. Zooming into the future, it is hard to fathom why it will not become a staple for retail. Moderate to growing economies in the African continent like Nigeria, Kenya, and South Africa are well-poised to embrace more of Shop and Go aided by increasing smartphone penetration and a growing preference for shopping convenience via mobile commerce.

For comprehensive enquiries on retail IT automation solutions and services; Get advise for Retail Business Consulting : https://www.yourretailcoach.in/contact/

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YRC is a Management Consulting Company, especially for the B-C Sector.
Our expertise lies into designing of Standard Operating Procedures ( https://www.yourretailcoach.in/standard-operating-procedures-consulting/ ), Franchise Development ( https://www.yourretailcoach.in/franchise-development/ ), Strategy & Operations services, Process Audits & Training.
We help companies to organise their operations and expand through best management practices.

This release was published on openPR.