Baby Wipes Market Trends, Size, and Opportunities: 2024-2033 Analysis

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The Business Research Company presents an extensive market research report on the Baby Wipes Global Market Report 2024 , furnishing businesses with a competitive edge through a detailed examination of the market structure, encompassing estimates for various segments and sub-segments.

Furthermore, the report highlights on emerging trends, significant drivers, challenges, and opportunities, providing all necessary data for thriving in the industry. This report market research offers a comprehensive perspective, including an in-depth analysis of the present and future scenarios within the industry.

Market Sizing:

The baby wipes market size has grown strongly in recent years. It will grow from $5.73 billion in 2023 to $6.07 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%. The growth in the historic period can be attributed to change in consumer lifestyles, hygiene awareness, convenience and portability, increased working mothers, e-commerce growth, awareness of skin sensitivity.

The baby wipes market size is expected to see strong growth in the next few years. It will grow to $7.85 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to rising health and environmental concerns, preference for biodegradable products, cultural shifts in parenting practices, product differentiation, increasing urbanization. Major trends in the forecast period include innovation in material and design, packaging innovations, marketing and advertising, product innovation, collaborations and partnerships.

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Key Market Players:

Major companies operating in the baby wipes market report are Johnson & Johnson, Procter & Gamble Co., Kimberly-Clark Corporation, Aldi Inc., S. C. Johnson & Son, Unicharm Corporation, First Quality Enterprises Inc., Hengan International Group Company Ltd., Svenska Cellulosa Aktiebolaget SCA, Pigeon India, The Hain Celestial Group Inc., Dabur India Ltd., Abena A/S, The Himalaya Drug Company, Laboratoires Expanscience, The Honest Company, Seventh Generation Inc., Me N Moms Pvt. Ltd., ECO by Naty AB, WaterWipes, Babyganics Inc., Bodywise (UK) Limited, Bodywise Ltd., Cotton Babies Inc, Burt's Bees Baby, Babisil International Ltd., Jackson Reece Ltd., Boo Bamboo Holdings Inc., Coterie Inc., DermaH2O Inc., Farlin Corporation, D&G Laboratories Inc, Naturalena Brands Inc., Aden & Anais Inc., Gryph & IvyRose LLC, Simpleaf Brands LLC, Hello Bello Inc., SimpliDry LLC

Market Drivers:

Rising consumer expenditure on baby care products is driving the growth of the baby wipes market. For instance, in June 2023, according to the Australian Institute of family Studies, an Australia-based government statutory agency 29% of families that saw an increase in costs under the package, the average proportion of gross income spent on child care rose from 2.9% to 4.0%. Some of the reasons for the increase in the expenditure on baby care products are an increase in the disposable income of consumers, an increase in birth rates, increased awareness of the benefits of baby care products, and an increase in the number of working women. So, all these reasons are contributing to the rise in the expenditure on baby care products, which is driving the growth of the baby wipes market.

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The baby wipes market covered in this report is segmented -

1) By Type: Dry Baby Wipes, Wet Baby Wipes
2) By Material: Natural, Blended, Synthetic
3) By Technology: Wetlaid Baby Wipes, Airlaid Baby Wipes, Spunlace Baby Wipes
4) By Packaging: Plastic Cases, Tub
5) By Distribution Channel: Hypermarkets, Pharmacies, Online Stores

The report answers the following questions:
What are the primary factors propelling the market during the projected period?

In which region is the most substantial growth expected?

Which trend will take center stage in the upcoming period?

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