Egg Protein Powder Market Booms to $6.47 Billion by 2028, Fueled by Rising Nutraceutical Demand and Fitness Consciousness, with a Strong CAGR of 7.2%

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The egg protein powder market has witnessed robust growth, escalating from $4.59 billion in 2023 to an estimated $4.9 billion in 2024, reflecting a Compound Annual Growth Rate (CAGR) of 6.6%. The market is set for continued strong expansion, with projections anticipating a growth to $6.47 billion by 2028, maintaining a CAGR of 7.2%.

Driving Forces for Market Expansion:

1. Surge in Nutraceuticals and Health supplements Industry:
The thriving nutraceuticals and health supplements industry is a primary driver for the egg protein powder market. As a lactose-free health supplements with high bioavailability, egg protein powder aids muscle recovery, particularly due to its low carbohydrate and fat content. The Indian nutraceutical market is expected to reach approximately $18 billion by 2025, showcasing a substantial growth trajectory. The increased demand for essential dietary and nutritional supplements is contributing to the escalating use of egg protein powder.

2. Growing Health and Fitness Awareness:
The increasing awareness of health and fitness is a significant booster for the egg protein powder market. Individuals prioritizing health-conscious lifestyles, including athletes and fitness enthusiasts, are seeking higher protein intake for muscle growth, recovery, and overall well-being. With its high-quality protein content, egg protein powder serves as a convenient source for fulfilling these nutritional requirements. The market is witnessing a surge in demand as consumers aim for weight loss and adopt healthier lifestyles.

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Key Market Players:
Major companies contributing to the egg protein powder market include Avangardco Investments Public Limited, Bouwhuis Enthoven B.V., BNL Food Group B.V., and NOW Health Group Inc. These industry leaders play a vital role in meeting the increasing demand for egg protein powder while ensuring product quality.

Market Trends:

1. Innovation and New Product Launches:
Innovation and new product launches are reshaping the egg protein powder market. Companies are focusing on introducing plant-based egg protein powder enhanced with additional benefits such as vegan-friendly, cholesterol/fat-free, and protein benefits. The EVERY Company, for example, launched EVERY ClearEgg, touted as the first animal-free egg white protein powder, highlighting the market's inclination toward innovative and sustainable alternatives.

2. Product Diversification in the Egg Protein Powder Market:
Major companies are diversifying their product offerings to meet a broader customer base, increase sales, and boost revenue. The introduction of plant-based protein powder, derived from various plant sources, represents a strategic move to cater to evolving consumer preferences. Nestlé, for instance, launched a plant-based egg protein powder as a soy-based product intended to partially replace traditional shell eggs in home-cooked meals, offering a more sustainable and cost-effective alternative.

Regional Dynamics and Market Segmentation:
Asia-Pacific led the egg protein powder market in 2023, with the market report covering regions such as Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The egg protein powder market covered in this report is segmented -
1) By Type: Whole Egg Powder, Egg Yolk Powder, Egg White Powder
2) By Form: Solid, Liquid
3) By Application: Health supplements, Bakery Products, Meat Products, Ice Creams, Other Applications

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Egg Protein Powder Global Market Report 2024 from TBRC covers the following information:
• Market size date for the forecast period: Historical and Future
• Market analysis by region: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
• Market analysis by countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Trends, opportunities, strategies and so much more.

The Egg Protein Powder Global Market Report 2024 by The Business Research Company is the most comprehensive report that provides insights on egg protein powder market size, egg protein powder market drivers and trends, egg protein powder market major players, competitors' revenues, market positioning, and egg protein powder market growth across geographies. The egg protein powder market report helps you gain in-depth insights on opportunities and strategies. Companies can leverage the data in the report and tap into segments with the highest growth potential.

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