Athleisure Personal Care Market worth $49.91 billion by 2030, growing at a CAGR of 5.80% - Exclusive Report by 360iResearch

The "Athleisure Personal Care Market by Product (Hair Care, Skin Care), Type (Conventional, Organic), Gender, Distribution Channel - Global Forecast 2024-2030" report has been added to 360iResearch.com's offering.

The Global Athleisure Personal Care Market to grow from USD 33.62 billion in 2023 to USD 49.91 billion by 2030, at a CAGR of 5.80%.

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Athleisure personal care refers to a category of grooming products that align with the athleisure lifestyle, which blends exercise, comfort, and fashion. The athleisure personal care products target individuals who seek personal care items that support active daily routines while offering ease of use and multitasking benefits and often incorporating attributes such as natural ingredients, sustainability, and performance-oriented features. The athleisure personal care market caters to a lifestyle that emphasizes health and functionality, providing products such as skincare, haircare, and body care that accommodate vigorous activities and everyday ease. Influenced by the growing health consciousness and the need for convenience, the athleisure personal care market is growing rapidly. However, side effects associated with chemical-based athleisure care products and the availability of counterfeit products hinder the scope of the market. Opportunities for market growth lie in offering eco-conscious offerings, personalized experiences bolstered by a robust digital presence, and focused on smarter packaging solutions.

Product: Higher demand for quick and convenient post-workout skincare cleansing products

The athleisure hair care products are designed to be sweat-resistant, provide long-lasting freshness, and require minimal effort for upkeep post-workout. Consumers tend to look for hair care products that are convenient to use on the go, such as dry shampoos and refreshing sprays. There is also a demand for products that protect hair from the effects of sweat, heat, and environmental stressors. Ingredients that promote hair health and scalp care are highly sought after in this segment. Skincare within the athleisure personal care market focuses on providing solutions to combat the effects of an active lifestyle, including sweating and exposure to external environmental elements. Consumers are inclined towards multi-functional products that can offer protection, hydration, and restoration.

Distribution Channel: Inclination toward online sales for vast offerings and the convenience of shopping from home

Offline distribution includes brick-and-mortar stores such as supermarkets, hypermarkets, specialty stores, and pharmacies. These physical locations offer consumers the ability to see, feel, and sometimes even sample products before making a purchase, which can be a significant factor in the purchasing decisions for personal care products. The online distribution channel comprises e-commerce platforms, brand-owned websites, and third-party online retailers. The convenience of home delivery and the breadth of available products make online shopping an increasingly popular choice, especially among younger demographics and tech-savvy consumers. Shoppers seeking convenience, variety, and competitive pricing gravitate toward online purchases.

Gender: Development of more subtle and diverse scents in female athleisure personal care products

Women consumers tend to favor multi-use products that provide convenience and value. Products in this category that are highly sought after include dry shampoos, deodorants, face mists, and body wipes that are easy to carry and use on the go. The male segment of the athleisure personal care market often prioritizes efficiency and masculine branding. Men's products typically include shower gels, hair styling waxes, and deodorants with robust scents and high-performance formulas.

Type: Growing preferences for products with a strong emphasis on natural and clean ingredients

Conventional athleisure personal care products are formulated with a variety of synthesized chemicals and ingredients that have been traditionally used in the beauty and skincare industry. These products may include synthetic preservatives, fragrances, and other compounds designed to enhance shelf life, improve performance, and create appealing textures. Consumers prefer conventional products for their consistent quality, established brand recognition, and lower prices compared to their organic counterparts. Organic athleisure personal care products are distinguished by their use of naturally sourced ingredients that have been formulated without synthetic pesticides, herbicides, or fertilizers. These products are often certified organic, emphasizing the absence of harmful chemicals and the utilization of eco-friendly production methods. The preference for organic products is fueled by consumers' growing awareness of health and ecological welfare.

Regional Insights:

The athleisure personal care market in the Americas continues to show robust growth, influenced by a consistent rise in health consciousness and the increasing adoption of athleisure fashion. Consumers in this region exhibit a strong preference for products that offer convenience, wellness, and multifunctionality, aligning with their active lifestyles. In Europe, the market presents a diverse landscape attributed to consumer awareness regarding health and well-being and a growing inclination towards natural and organic ingredients. The Middle Eastern market, while smaller in comparison, is rapidly expanding with the rise of fitness culture and the luxury personal care segment. In Africa, the market is in a nascent stage but presents untapped potential due to a growing middle class and increased urbanization. The Asia-Pacific region is experiencing robust growth in the athleisure personal care market, fueled by rising disposable incomes, an expanding e-commerce industry, and an increasing focus on health and fitness trends, particularly in countries including China, Japan, India, and South Korea. Local brands are flourishing alongside international players by leveraging cultural insights and tailoring products to meet the specific needs and preferences of APAC consumers.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Athleisure Personal Care Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in the Athleisure Personal Care Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

Key Company Profiles:

The report delves into recent significant developments in the Athleisure Personal Care Market, highlighting leading vendors and their innovative profiles. These include Alo Yoga, Amber Marie & Company, Clariant AG, Clinique Cosmetics, Crop Shop Boutique, Gap Inc., Girlfriend Collective, Givaudan SA, Hustle Beauty, Infinite Looks, Inc., Kao Corporation, Lululemon athletica Inc., Maybelline New York, Native Deodorant, NYKAA E-RETAIL LIMITED, OGX Beauty, Reliance Industries Limited, Sephora, Shiseido, Sports HAI, TALA Limited, The Procter & Gamble Company, Under Armour, and YUNI Beauty.

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Market Segmentation & Coverage:

This research report categorizes the Athleisure Personal Care Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Product, market is studied across Hair Care and Skin Care. The Hair Care is projected to witness significant market share during forecast period.

Based on Type, market is studied across Conventional and Organic. The Organic is projected to witness significant market share during forecast period.

Based on Gender, market is studied across Female and Male. The Male is projected to witness significant market share during forecast period.

Based on Distribution Channel, market is studied across Offline and Online. The Online is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Europe, Middle East & Africa commanded largest market share of 38.39% in 2023, followed by Americas.

Key Topics Covered:

1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Athleisure Personal Care Market, by Product
7. Athleisure Personal Care Market, by Type
8. Athleisure Personal Care Market, by Gender
9. Athleisure Personal Care Market, by Distribution Channel
10. Americas Athleisure Personal Care Market
11. Asia-Pacific Athleisure Personal Care Market
12. Europe, Middle East & Africa Athleisure Personal Care Market
13. Competitive Landscape
14. Competitive Portfolio
15. Appendix

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast of the Athleisure Personal Care Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Athleisure Personal Care Market?
3. What is the competitive strategic window for opportunities in the Athleisure Personal Care Market?
4. What are the technology trends and regulatory frameworks in the Athleisure Personal Care Market?
5. What is the market share of the leading vendors in the Athleisure Personal Care Market?
6. What modes and strategic moves are considered suitable for entering the Athleisure Personal Care Market?

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