PaaS Market: Stellar Performance by Leading Vendors to Drive Global Market to US$7.98 Bn by 2020

Growing applications of Platform as a Service (PaaS) and its inherent features has fueled the growth of the global PaaS market, states Transparency Market Research in a new research report. The study, titled “Platform as a Service Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020”, states that the worldwide PaaS market is anticipated to rise from a value of US$1.60 billion in 2013 to US$7.98 billion in 2020, registering an impressive CAGR of 25.7% from 2014 to 2020.The research report segments the global PaaS market on the basis of four parameters: type, implementation type, end users, and geography.

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By type, the market for PaaS is broken down into application infrastructure and middleware (AIM), application development, database management systems (DBMS), and business intelligence platform (BIP). The AIM segment was a significant contributor to the growth of the PaaS market and is deployed either on-premise or off-premise as an enabling technology for business applications. On the basis of implementation type, the PaaS market is segmented into private cloud, public cloud, and hybrid cloud. The segment of public cloud is the most essential one in the PaaS market, accounting for a revenue share of more than 60% in 2013. Owing to its features of pay-per-use, high efficiency, agility, and scalability, the public cloud segment is estimated to retain its lead throughout the forecast period. However, increasing adoption of private PaaS by enterprises is anticipated to make the private cloud model the most rapidly developing segment in the coming years.

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PaaS finds application in multiple areas, including energy and utility, healthcare and life sciences, media and entertainment, travel and transport, telecom, professional services, online business, education services, manufacturing, retail, distribution, and consumer packaged goods (CPG), electronics, public sector, technology, and banking, financial services and insurance (BFSI). Geographically, the global PaaS market is divided into North America, Europe, Asia Pacific, and Rest of the World. North America dominates the worldwide PaaS market, accounting for more than half of total revenue generated in 2013. The growth of this region can be attributed to the rising adoption of cloud-based services such as PaaS, IaaS, and SaaS by SMEs and large enterprises. Given the rapid infrastructural and technological advancements in Asia Pacific and Rest of the World, these regions are anticipated to grow at the fastest rate from 2014 to 2020. The rapid growth of sectors such as IT and telecom is also expected to contribute to the development of these two regional PaaS markets.

The PaaS market is consolidated in nature, with Microsoft, Amazon, Google, and Salesforce dominating the global scenario. Together, these companies held 67.0% of total PaaS market revenue in 2013. Vendors have been relying on increasing the adoption rate of PaaS in cost-sensitive countries of the Rest of the World and Asia Pacific regions by reducing annual and subscription fees. The leading players that feature in the PaaS market research report are Red Hat, Inc., Microsoft Corporation, Amazon.com, Inc., IBM Corporation, Google, Inc., Oracle Corporation, EMC Corporation, Software AG, Salesforce.com, Inc., ActiveState Software Inc., AT&T Inc., VMware Inc., and SAP SE.

Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

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