Magzter launches global interactive advertising network in digital magazines

Magzter, the world's largest digital magazine newsstand today launched a new advertising platform in its iOS and Android mobile apps. Magzter has over 7,700 magazines and over 28.5 million users around the world. In what could be called as a pioneering and innovative move, Magzter now enables advertisers to reach out to millions of potential customers by showcasing interactive advertisements inside the most sought after digital magazines. Magzter also announced its strategic tie-up with SPH, Singapore for this advertising business and SPH will be representing Magzter for Singapore and South East Asia.. SPH Singapore is among world’s leading publishers and No. 1 in Singapore. With over 1800 Indian publications from all leading publishing houses on Magzter, this would be a lucrative opportunity for publishing houses to monetise their online assets further. Globally, Magzter is targeting an annual revenue of $ 100 million from advertising within next three years.

Unlike normal banner advertisements that are displayed on websites, interactive advertisements can have audio-visual content in them and they can have many other interactions apart from taking the user to advertiser's landing page. The ads are full page swipeable advertisements and non intrusive to users and continues to give best magazine reading experience. An interactive advertisement could range from playing a video to adding a floating element to it. Other exciting ways to create interactive advertisements include the usage of swipe interactions, event reminders and location pointers. Even mini games can be inserted as advertisements in between the pages of best-selling magazines. Currently, Magzter is offering full-page interactive HTML5 advertisements to ensure that the advertisements are responsive and automatically fit across all iOS and Android devices.

"At Magzter, we are extremely happy to introduce interactive advertisements in our Apple and Android apps. This is the first time anywhere in the World such ads are being made available inside digital magazines. The digital advertising industry still has a lot of untapped potential and the arrival of immersive and contextual advertisements on Magzter inside digital magazines is a definitive step in raising the bar. We are hoping to receive tremendous response from advertisers all over the World" - Girish Ramdas, CEO, Magzter Inc.

Magzter has over 7,700 magazines and over 28.5 million users around the world. In what could be called as a pioneering and innovative move, Magzter now enables advertisers to reach out to millions of potential customers by showcasing interactive advertisements inside the most sought after digital magazines.

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This release was published on openPR.