Press release
Digital Out of Home Advertising Market Moving in the Right Direction: CDecaux, Posterscope, QMS Media
Digital Out of Home Advertising Market
The "Global Digital Out of Home Advertising Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as QMS Media Limited (Australia), Sharp NEC Display Solutions (Japan), Ströer SE & Co. KGaA (Germany), Talon (United Kingdom), APG|SGA (Switzerland), Broadsign International, Inc (Canada), CDecaux SA (France), Clear Channel Outdoor, LLC (United States), Daktronics, Inc (United States), Focus Media Holding Ltd (China), Global Outdoor Media Limited (United Kingdom), Lamar Media Corp (United States), LOCAD PTE LTD (Singapore), OUTFRONT Media Inc (United States), Posterscope (United Kingdom)
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Digital Out of Home Advertising Market Overview
Digital Out of Home (DOOH) advertising refers to the use of digital media and technology to display dynamic content in public spaces. Unlike traditional Out of Home (OOH) advertising, which typically involves static billboards and posters, DOOH leverages digital screens and platforms to deliver more engaging and dynamic messages.
Digital Out of Home Advertising Market Competitive Landscape & Company Profiles
The competitive landscape and company profile chapters of the market report include a list of the major players operating in the market. Based on their financial statements, important developments, strategic approach to the market, position in the market, geographic penetration, and other important factors, the major players in the industry are assessed. The chapter also examines the competitive landscape, winning imperatives, current focus and strategies, and threats posed by rival companies for the top three to five market players. Additionally, the market study's list of companies can be tailored to the specific needs of the client. The report's section on the business environment includes information on the rankings of the top five companies as well as significant events like partnerships, mergers and acquisitions, new product launches, and recent developments.
Market Trends:
Advertisers were increasingly leveraging the dynamic capabilities of digital screens for personalized and context-aware content. This trend involved tailoring ad content based on factors such as time of day, weather conditions, and audience demographics.
Market Drivers:
Ongoing technological advancements in display technologies, such as high-resolution screens, interactive touchscreens, and augmented reality (AR), contribute to the attractiveness of DOOH advertising. These advancements enhance the visual appeal and interactivity of digital displays.
Market Opportunities:
There is an opportunity to capitalize on hyper-local and contextual advertising using DOOH. Advertisers can tailor content based on the specific location and context of the digital display, creating more relevant and engaging experiences for the target audience.
Market Leaders & Development Strategies:
In December 2023, In Sweden, Hivestack introduces a programmatic digital out-of-home (DOOH) marketplace. In October 2023, Azerion strengthens its presence in the digital advertising sector by acquiring Hawk.
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Digital Out of Home Advertising Market: Segmentation
The Digital Out of Home Advertising Market is Segmented by Application (Street Furniture, Public Location Based, Transit, Others) by Type (Billboards advertisements, Transit advertisement, Point-of-sale advertisement, Street furniture advertisements, Retail advertisement, Construction advertisement) and by Location (Indoor, Outdoor).
Digital Out of Home Advertising Market - Geographical Outlook
North America
- the United States
- Canada
- Mexico
Europe
- the United Kingdom
- Germany
- France
- Benelux
- Nordics
- Spain
- Italy
- Rest of Europe
Asia Pacific (APAC)
- Japan
- China
- India
- South Korea
- Australia
- Singapore
- Rest of Asia Pacific
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Turkey
- Israel
- Egypt
- Rest of MEA
South America
- Brazil
- Argentina
- Chile
- Rest of South America
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Market Growth
Based on market development and competitive position, this section analyzes the product or services' place in the market. In terms of early (historical), middle, and future innovation and technologies, it gives a summary of the phases of product growth in the market.
Value Chain Analysis
Value chain enables companies to monitor their operations and identify areas for competitive advantage. This section offers an analysis of a particular commodity or service from suppliers to end users via manufacturers and middlemen. This will support the business operations of the company in determining how it can gain a competitive edge.
Pricing Analysis
This section offers a pricing trend analysis, both historical and projected, to assist in determining the cost of the product and/or services that are advantageous for businesses' product lifecycles. This section provides a qualitative and graphical analysis of pricing strategy to aid in the evaluation of products by both consumers and businesses.
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Thanks for reading this article; you can also get individual chapter-wise sections or region-wise report versions like Complete America, LATAM, Europe, Nordic regions, Oceania or Southeast Asia, or Just Eastern Asia.
Craig Francis (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Phone: +1 (434) 322-0091
sales@htfmarketreport.com
About Author:
HTF Market Intelligence Consulting is uniquely positioned to empower and inspire with research and consulting services to empower businesses with growth strategies, by offering services with extraordinary depth and breadth of thought leadership, research, tools, events, and experience that assist in decision-making.
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