Mobile Analytics Market To Grow at a CAGR of 20.25% During 2023-2028 | IMARC Group

IMARC Group's latest report, titled "Mobile Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028", the global mobile analytics market size reached US$ 4.95 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 14.89 Billion by 2028, exhibiting a growth rate (CAGR) of 20.25% during 2023-2028.

Mobile Analytics Market Overview:

Mobile analytics is a pivotal component of the digital landscape, offering critical insights into the performance and user engagement of mobile applications and websites. This specialized field of data analytics centers on the collection, measurement, and interpretation of data related to mobile device users' behavior and interactions with digital platforms. Mobile Analytics tools provide comprehensive metrics on user demographics, session durations, navigation patterns, in-app actions, and more. This data empowers businesses to make informed decisions about their mobile strategies, refine user experiences, and optimize app performance. In essence, it serves as a compass guiding organizations through the dynamic realm of mobile technology, ensuring they can adapt and thrive in a mobile-centric world.

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Competitive Landscape:

• Adobe Inc.
• Amazon Web Services Inc. (Amazon.com Inc.)
• AppsFlyer Ltd.
• Comscore Inc.
• Contentsquare
• Mixpanel
• Oracle Corporation
• Salesforce Inc.
• Splunk Inc.
• Upland Software Inc.

Mobile Analytics Market Growth and Future Demand:

The global market is propelled by the soaring use of smartphones and mobile devices and a massive influx of data generated through mobile apps and websites. Businesses recognize the goldmine of insights this data represents, driving the demand for advanced solutions. Furthermore, as competition intensifies in the digital space, businesses are realizing the need for real-time analytics to stay agile and responsive.

This has led to the adoption of mobile analytics tools that provide instant insights, allowing companies to make data-driven decisions on the fly. Additionally, the rise of mobile commerce and the need to create seamless shopping experiences on mobile apps have made mobile analytics a cornerstone of e-commerce success. This trend is expected to continue, with businesses investing in mobile analytics to enhance their mobile shopping platforms.

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/mobile-analytics-market

Mobile Analytics Industry Segmentation:

Breakup by Type:

• Advertising/Marketing Analytics
• In-App Analytics
• Performance Analytics
• Others

Breakup by Deployment Mode:

• On-premises
• Cloud-based

Breakup by Enterprise Size:

• Large Enterprises
• Small and Medium-sized Enterprises

Breakup by Industry Vertical:

• BFSI
• Retail and E-Commerce
• Healthcare
• Government
• Travel and Hospitality
• IT and Telecom
• Media and Entertainment
• Others

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

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This release was published on openPR.