OTA Transmission Platform Market to Reach USD 121.54 Billion, Top Impacting Factors: In-depth analysis of the current trends and future estimations

Rise in demand for better picture quality and wireless transmission platforms and increase in need for enhanced channel presentation fuel the growth of the global OTA transmission platform market. On the other hand, dearth of sufficient OTA infrastructure impedes growth to some extent. However, advent of ATSC 3.0 standards, and surge in R&D spending and IT investment in broadcasting industry are expected to create a plethora of opportunities in the industry.

As per the report, the global OTA transmission platform market was estimated at $92.50 million in 2018 and is expected to hit $121.54 million by 2026, registering a CAGR of 3.4% during 2019-2026.

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The forthcoming adoption of the Advanced Television Systems Committee (ATSC) 3.0 transmission standard is poised to impact various components within the transmission platform, including the encoder, antenna, and others. The introduction of the ATSC 3.0 standard is expected to bring upgrades to television antennas, as well as enhancements in sound quality and the inclusion of 4K resolution. Furthermore, ATSC 3.0 incorporates high-efficiency video coding, leading to reduced bit consumption and increased capacity for broadcasting additional video data.

Additionally, the reception signals for channels undergo improvement, contributing to an enhanced viewer experience. Consequently, these factors are anticipated to create significant opportunities for the growth of the Over-the-Air (OTA) transmission platform market in the coming years.

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The digital platform known as over-the-air (OTA) transmission enables television and radio broadcasters to transmit content wirelessly. This OTA transmission platform is anticipated to provide broadcasters with the capability to transmit 4k videos and 3D multichannel sound through wireless platforms, meeting the rising demand from users for enhanced picture and audio quality. The convergence of Over the Air (OTA) and Over the Top (OTT) is expected to create significant growth opportunities by allowing users to access content seamlessly across different platforms.

In terms of components, the platform segment dominated the global OTA transmission platform market, contributing to over two-thirds of the market share in 2018 and is projected to maintain its leading position through 2026. This dominance is attributed to the widespread adoption of smartphones and the increasing popularity of online streaming devices worldwide. Conversely, the services segment is expected to exhibit the fastest Compound Annual Growth Rate (CAGR) of 4.7% from 2019 to 2026. The growth of this segment is fueled by the fact that OTA transmission services assist users in the installation of OTA platforms and provide post-installation maintenance and support.

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In 2018, the radio segment dominated the global OTA transmission platform market by application, constituting nearly two-fifths of the market share. Concurrently, the mobile segment is expected to experience the highest Compound Annual Growth Rate (CAGR) of 6.0% during the forecast period. The escalating demand for OTA transmission is driven by the growing necessity for accessing services like Multimedia Messaging Service (MMS) or Wireless Access Protocol (WAP), facilitating system updates, and configuring data updates in SIM cards. This surge in demand is particularly notable among telecommunication third parties and mobile operators, contributing significantly to the growth of this market segment.

Concerning geographical distribution, North America accounted for over two-fifths of the total revenue in the global OTA transmission platform market in 2018 and is anticipated to maintain its leadership position until 2026. This can be attributed to the presence of key market players and the ongoing advancements in OTA transmission platforms within the region. Simultaneously, the Asia-Pacific region is projected to witness the fastest CAGR of 6.6% throughout the forecast period. This growth is attributed to the rising agreements and partnerships among telecom operators aiming to establish robust wireless network architecture in the region.

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Leading Market Players:

➢ Channel Master

➢ TiVo Corporation

➢ SK Telecom Co. Ltd.

➢ GatesAir Inc.

➢ Sinclair Broadcast Group Inc.

➢ Gemalto NV

➢ AirTV L.L.C

➢ Harmonic Inc.

➢ One Media 3.0 LLC

➢ LG Electronics Inc.

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