Press release
AdTech Market to Reach USD 1286.50 Bn by 2029, emerging at a CAGR of 13.5 percent and forecast 2023-2029
AdTech Market
The research methodology combines primary and secondary research to evaluate key market growth drivers, restraints, recent developments, and emerging trends. A qualitative and quantitative approach is employed, utilizing rigorous analysis, modeling, and industry expertise. The goal is to provide valuable insights for businesses, investors, policymakers, and stakeholders interested in the AdTech industry.
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What are AdTech Market Dynamics:
AI is driving a revolutionary shift in advertising becoming a force shaping a new era of AdTech Market. Advertisers leverage AI to move beyond generic messaging, embracing personalized communication based on individual preferences, buying histories, and online behaviors mined from massive databases. This personalized approach establishes deeper connections with audiences, resulting in heightened engagement and conversion rates. Beyond consumer analysis, AI actively contributes to the creative process, generating visually appealing graphics and compelling prose that resonate with viewers.
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AdTech Market Regional Insights:
North America dominated the AdTech Market in 2022, driven by major players such as Google, Facebook, and Amazon. The Asia Pacific region is the fastest-growing, with technological advancements, increased internet and smartphone use, and a rising population contributing to sustained growth.
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What is AdTech Market Segmentation:
by Solution
Demand-side Platforms (DSPs)
Supply-side Platforms (SSPs)
Ad Networks
Data Management Platforms (DMPs)
Others
by Advertising Type
Programmatic Advertising
Search Advertising
Display Advertising
Mobile Advertising
Native Advertising
Others
by Enterprise Size
Small And Medium Enterprise (SME)
Large Enterprise
Snack Bars
Other
by Platform
Mobile
Web
Other
by Industry
Vertical Media & Entertainment
BFSI
IT & Telecom
Others
Who are AdTech Market Key Players:
1. Google
2. Facebook
3. Amazon
4. Adobe
5. The Trade Desk
6. Criteo
7. Sizmek
8. PubMatic
9. Rubicon Project
10. AdRoll
11. MediaMath
12. Tremor Video
13. InMobi
14. Taboola
15. Outbrain
16. SpotX
17. Quantcast
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Table of content for the AdTech Market includes:
AdTech Market: Research Methodology
AdTech Market: Executive Summary
Market Overview and Definitions
Introduction to the Global Market
Summary
Key Findings
Recommendations for Investors
Recommendations for Market Leaders
Recommendations for New Market Entry
3.AdTech Market: Competitive Analysis
MMR Competition Matrix
Market Structure by region
Competitive Benchmarking of Key Players
Consolidation in the Market
M&A by region
Key Developments by Companies
Market Drivers
Market Restraints
Market Opportunities
Market Challenges
Market Dynamics
PORTERS Five Forces Analysis
PESTLE
Regulatory Landscape by region
North America
Europe
Asia Pacific
Middle East and Africa
South America
COVID-19 Impact
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