Specialty crop market is expected to witness CAGR of 4.3 % from 2022 to 2029 in the forecast period of 2022 to 2029 and is further estimated to reach USD 250,359.29 million by 2029,Size, Trends, Key Drivers

Data Bridge Market Research analyses that the specialty crop market is expected to reach the value of USD 250,359.29 million by 2029, at a CAGR of 4.3% during the forecast period.

Market Overview

Fruits and vegetables, tree nuts, dried fruits, horticulture, and nursery crops are examples of specialty crops (including floriculture). They also contain exotic plants grown in a particular area due to topographical and climatic characteristics.

A paradigm shift in consumer eating behaviors has been documented due to population growth and an increase in per capita disposable income, directly affecting the demand for wholesome food. Other factors boosting the market for specialized crops include increased urbanization, ethnic diversity, health concerns, and changes in demographic characteristics.

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Europe Specialty Crop Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers:

• Rising inclination of consumers toward vegan food, natural and healthy foods

As a conscious consumer, it is a particularly beneficial way of life because turning vegan would entirely isolate oneself from dangerous antibiotics, hormones, and adulteration, which is widespread culture to ensure prolonged shelf life for most animal goods. As exports grow and the world shrinks, more preservatives and chemical compositions are used to ensure that the food survives the journey. Veganism is also a non-violent lifestyle choice. People's increased health consciousness leads them to include more healthful items in their diets, such as medicinal herbs, spices, and nuts.

Thus, the rising inclination towards vegan and healthy food due to the rise in awareness of nutritional and medicinal benefits is expected to as a driver for specialty crop market growth.

• The increased focus of consumers on healthy living

The Europe market for specialty crops is being driven by a growing desire for a healthy lifestyle among people. The growing consumer preference for healthy lifestyles has become a driver for the creation of demand for specialty crops. Regardless of industry, many pioneers have considered this driver and are actively investing in specialty crop-based companies. An important aspect of leading a healthy lifestyle is eating healthy foods such as food made from specialized crops. A nutritious diet is critical for optimal health and nutrition.

It protects against a wide range of chronic diseases, including heart disease, diabetes, and cancer. A healthy diet includes eating a variety of foods and consuming less salt, sugar, saturated fat, and industrially generated trans fats. Also, increased knowledge of the advantages of a healthy lifestyle causes consumers to select the best healthy food products, which include foods manufactured with specialty crops such as nuts, spices, herbs, and so on.
Thus, the increasing awareness and knowledge of the advantages of a healthy lifestyle cause consumers to select the best healthy food products, such as specialty crop products, eventually becoming a major driving force for specialty crop market growth.

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