Press release
With 4.4% CAGR, Key Trends Shaping the Laptop Market Landscape Till 2031
According to the latest report released by Allied Market Research titled "Laptops Market," the market for laptops was valued at $168.64 billion in 2021 and is projected to reach $257.4 billion by 2031, exhibiting a Compound Annual Growth Rate (CAGR) of 4.4% from 2022 to 2031.A laptop is a compact personal computer incorporating integrated components such as a monitor, keyboard, webcam, CPU, and trackpad. Laptops are versatile devices used for various activities such as work, education, gaming, internet browsing, and entertainment. They offer compatibility with peripherals like trackballs and joysticks and are known for their portability and affordability compared to traditional desktop PCs.
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Market Overview:
In the past ten years, the laptop market has experienced significant growth, emerging as the fastest-growing segment within the broader computer industry. Similar to other markets, the laptop industry has undergone notable technological and innovation shifts, alongside changes in consumer demand and purchasing power. Today's computer consumers are increasingly mobile, technologically savvy, brand-conscious, and attuned to status symbols. Laptops, as an essential category, mirror these shifts in consumer behavior. In response to these dynamics, major players have honed their strategies, primarily focusing on branding and communications, aiming to make the most compelling promises, occupy significant mindshare, and foster strong customer affinity.
The contemporary laptop buyer is well-informed and seeks computers with exceptional configurations for superior performance. They value adaptability, exclusivity, and are drawn to smart and elegant designs. Importantly, today's laptop buyers prioritize brand awareness, opting for a brand that aligns with their personality rather than a mere utilitarian device. This changing landscape presents considerable opportunities for marketers to innovate and set their products apart. Competitive activities predominantly revolve around product extensions, innovation, branding, communication strategies, and establishing unique market positions. Key players in the global laptop market, such as Dell, Lenovo, and Apple, continually strategize through mergers, acquisitions, strategic alliances, joint ventures, and partnerships to enhance their market shares.
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The increasing trend of bring-your-own-device (BYOD) in businesses is contributing to the industry's growth, along with technological advancements like smart batteries that enhance operational efficiency by providing continuous power.
The rise in laptop adoption in educational institutions and growing consumer demand are key drivers for market growth. However, the prevalence of smartphones and tablets poses a challenge to the laptop market, although increased demand in corporate sectors presents promising opportunities.
The laptops market is segmented by screen size, with the 15.0" to 16.9" inch category dominating in 2021 and expected to continue its dominance. This is attributed to the widespread use of laptops for various purposes within families. The 11" to 12.9" inch segment is anticipated to experience the highest growth due to its adoption in establishments that prioritize performance and productivity, each with unique features.
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Based on type, the traditional laptop segment contributed to the largest share of nearly four-fifths of the global laptops market in 2021, and is expected to rule the roost during the forecast period. This is due to its potable size which allows it to be conveniently transported from one location to another for work, travel, or any other purpose. Moreover, these laptops are very user-friendly because they start up quickly and run smoothly. However, the 2-in-1 laptop segment is projected to witness the fastest CAGR of 6.0% from 2022 to 2031, owing to the extensive adoption of tablet pc which is also known as 2-in-1 laptop.
Geographically, North America led the laptops market in 2021, driven by the adoption of new technology and diverse usage patterns. However, the Asia Pacific region is expected to witness substantial growth, fueled by trends like remote work and online learning.
Due to the impact of the pandemic on the economy, many businesses around the world have been compelled to drastically and quickly change how they operate. The COVID-19 induced recession is having a significant impact on industries all over the world, but it had a much less impact on the technology industry than it did on the rest of the economy. Lockdowns have aided the spread of new technology like laptop and PCs. Laptops assist in managing business operations efficiently while enhancing corporate agility, optimizing procedures, and guaranteeing the future of organizations. This development fuels the market expansion during the forecast period.
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Key Players:
1. Dell
2. Lenovo
3. Haier
4. Acer
5. Hisense
6. ASUS
7. Samsung
8. Toshiba
9. Apple
10. Fujitsu
11. MSI
12. Alienware
13. Microsoft
14. The Hewlett-Packard Company
15. Micro-Star International Co. Ltd.
16. Huawei Investment & Holding Co. Ltd
17. Sony Corporation
18. IDL Laptops
19. Belkin International
Key Questions Answered in the Intelligent Study:
• What is the market size and growth rate of the global and regional market by various segments?
• What is the market size and growth rate of the market for selective countries?
• Which region or sub-segment is expected to drive the market in the forecast period?
• What Factors are estimated to drive and restrain the market growth?
• What are the key technological and market trends shaping the market?
• What are the key opportunities in the market?
• What are the key companies operating in the market?
• Which company accounted for the highest market share?
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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients in making strategic business decisions and achieving sustainable growth in their respective market domains.
Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies. This helps us dig out market data that helps us generate accurate research data tables and confirm utmost accuracy in our market forecasting. Every data company in the domain is concerned. Our secondary data procurement methodology includes deep presented in the reports published by us is extracted through primary interviews with top officials from leading online and offline research and discussion with knowledgeable professionals and analysts in the industry.
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