openPR Logo
Press release

ASCOTT UNVEILS THE CREST COLLECTION OF UNIQUE LUXURY PROPERTIES TO MARK MILESTONE IN GLOBAL FACELIFT PROGRAMME LAUNCHED IN 2010

04-13-2016 08:03 AM CET | Industry, Real Estate & Construction

Press release from: The Ascott Limited

La Clef Tour Eiffel Paris

La Clef Tour Eiffel Paris

Each with a distinctive character which epitomises European elegance and grandeur, The Crest Collection debuts with four properties in Paris and Bangkok, to offer travellers extraordinary experiences with a sense of home

Singapore, 13 April 2016 – CapitaLand’s wholly owned serviced residence business unit, The Ascott Limited (Ascott), has today launched The Crest Collection, a prized selection of some of Ascott’s most prestigious and unique luxury serviced residences. The collection offers the growing number of discerning travellers extraordinary experiences with a sense of home. Each property is a signature on its own with a distinctive character which epitomises European elegance and grandeur. The debut collection comprises the newly added Metropole, which will open in Bangkok in June 2016, and three of Ascott’s Citadines Suites properties in Paris that have been renamed to La Clef Louvre Paris, La Clef Champs-Élysées Paris as well as La Clef Tour Eiffel Paris, where the launch ceremony of The Crest Collection was held.

Acquired in 2011, La Clef Tour Eiffel Paris was included in the global asset enhancement programme rolled out by Ascott in 2010. Through Ascott’s extensive experience in product development and design, the property was boldly transformed – the serviced residence seamlessly marries Parisian elegance in a 19th century Haussmannian apartment building with the postmodernist style of celebrated architect Ricardo Bofill in an adjoining hotel.

Mr Lee Chee Koon, Ascott’s Chief Executive Officer, said: “Ascott has a strong track record of product development and design expertise, from preserving heritage buildings to converting offices to serviced residences. Since we started with an extensive refurbishment programme in 2010, we have invested S$230 million to renovate 45 properties globally, 23 of which are Citadines properties in Europe. The Crest Collection opens up more opportunities for us to work with property owners who want Ascott to manage their property while maintaining its unique features. With more than 30 years of experience and managing over 290 properties worldwide, Ascott has been focusing on creating the best experiences for customers staying in our properties of international standards; while at the same time ensuring we make the most efficient use of space to maximise returns for the owners.”

At the ceremony, Mr Lee reiterated the importance of Europe as a key market for Ascott. France, as one of the strongest economies in the eurozone and the top tourist destination in the world with over 84 million international tourist arrivals in 2015, is Ascott’s largest market with the biggest portfolio outside of Asia.

Mr Lee said: “Ascott has achieved an asset size of over S$1.5 billion in Europe. We will continue to deepen Ascott’s presence in the region’s gateway cities where we have properties such as Paris, London, Hamburg and Munich, as well as explore new markets to achieve Ascott’s target of 10,000 apartment units in Europe by 2020. We plan to expand through acquisitions of turnkey developments or existing buildings which Ascott can convert into serviced residences, management contracts and franchises. With more than half of Ascott’s Europe portfolio in France, the country will remain a key part of our growth in Europe. We have been in France since 2002 and have invested more than S$1 billion in the country through acquisitions and product enhancements. Ascott has grown to be one of the largest Singapore companies to invest in the hospitality industry in France and we continue to see strong potential for serviced residences in the country.”

Mr Zainal Arif Mantaha, Singapore’s Ambassador to France, who also attended the launch ceremony, said: “Singapore and France have built strong diplomatic ties over the last 50 years. Ascott is a Singapore company that has firmly established itself in France since it acquired the Citadines Apart’hotel chain in 2002. France has a lot of potential for hospitality companies such as Ascott as its economy is the sixth largest in the world and it is one of the world’s leading tourist destinations. Ascott’s launch of The Crest Collection in France is a positive step towards building upon our countries’ relations and I look forward to more collaboration between our countries.”

Mr Alfred Ong, Ascott’s Managing Director for Europe, said: “The Crest Collection is created to distinguish Ascott’s exclusive collection of unique luxury serviced residences that are designed with elegant and classic European flair. It caters to corporate and leisure travellers looking for a quintessential lifestyle in a homely space. To greater differentiate our Citadines properties and The Crest Collection in France, we are renaming the Citadines Suites properties to La Clef, which represents ‘The key’ to a memorable experience through the art of luxury living. Each property is inspired by a story, whether it is in the building’s heritage, design or location. These unique luxury properties are well positioned to tap on the rising demand for upscale accommodation in Paris. Guests will enjoy Ascott’s signature hospitality as we constantly strive to exceed guests’ expectations and make them feel at home.”

The launch of The Crest Collection follows Ascott’s recent unveiling of its Tujia Somerset brand to cater to the booming segment of middle class travellers in China. Together with its three award-winning brands of serviced residences – Ascott The Residence, Citadines Apart’hotel and Somerset Serviced Residence, Ascott is able to provide guests with wider choices to suit their different lifestyle needs. The premier Ascott The Residence brand provides refined luxurious living in elegant apartments. These serviced residences frequently welcome top executives, government dignitaries and industry leaders. Citadines Apart’hotel offers independent travellers the flexibility to choose the services they require. For those travelling with children, Somerset Serviced Residence is ideal as the properties come with amenities such as playground, indoor playroom and children’s swimming pool.

With the addition of Metropole which Ascott will be managing, the company now has more than 3,000 apartment units across 17 properties in Bangkok, Pattaya and Sri Racha in Thailand. Ascott is the largest international serviced residence owner-operator in Thailand and one of the largest in Europe. It has over 5,200 units in 44 properties in France, United Kingdom, Belgium, Germany, Georgia and Spain.

Please refer to the Annex for more information on the four properties in Bangkok and Paris that are part of The Crest Collection.

About The Ascott Limited

The Ascott Limited is a Singapore company that has grown to be the world's largest international serviced residence owner-operator. It has over 27,000 operating serviced residence units in key cities of the Americas, Asia Pacific, Europe and the Middle East, as well as over 17,000 units which are under development, making a total of more than 45,000 units in over 290 properties.

The company operates three award-winning brands – Ascott, Citadines and Somerset. Its portfolio spans more than 100 cities across 27 countries.

Ascott, a wholly owned subsidiary of CapitaLand Limited, pioneered Asia Pacific's first international-class serviced residence with the opening of The Ascott Singapore in 1984. In 2006, it established the world's first Pan-Asian serviced residence real estate investment trust, Ascott Residence Trust. Today, the company boasts over 30 years of industry track record and award-winning serviced residence brands that enjoy recognition worldwide.

Ascott’s achievements have been recognised internationally. Recent awards include World Travel Awards 2015 for ‘Leading Serviced Apartment Brand’ and ‘Leading Serviced Apartments’ in Belgium, France, Germany, Hong Kong, Philippines, Singapore, Spain, Thailand and Vietnam, Business Traveller Asia-Pacific Awards 2015 for ‘Best Serviced Residence Brand’, Business Traveller UK Awards 2015 for ‘Best Serviced Apartment Company’, Business Traveller Middle East Awards 2015 for 'Best Serviced Apartment Company', Business Traveller China Awards 2015 for ‘Best Serviced Residence Brand’ and 'Best Serviced Residence', TTG China Travel Awards 2016 for ‘Best Serviced Residence Operator in China’ and DestinAsian Readers’ Choice Awards 2016 for ‘Best Serviced Residence Brand’. For a full list of awards, please visit theascottlimited.com/en/aboutus/awards.

Visit www.the-ascott.com for more information and connect with us on social media at www.the-ascott.com/connect.

About CapitaLand Limited

CapitaLand is one of Asia’s largest real estate companies headquartered and listed in Singapore. The company leverages its significant asset base, design and development capabilities, active capital management strategies, extensive market network and operational capabilities to develop high-quality real estate products and services. Its diversified global real estate portfolio includes integrated developments, shopping malls, serviced residences, offices and homes. Its two core markets are Singapore and China, while Indonesia, Malaysia and Vietnam have been identified as new growth markets. The company also has one of the largest real estate fund management businesses with assets located in Asia.

CapitaLand’s listed real estate investment trusts are CapitaLand Mall Trust, CapitaLand Commercial Trust, Ascott Residence Trust, CapitaLand Retail China Trust and CapitaLand Malaysia Mall Trust.

Visit www.capitaland.com for more information.

Issued by: The Ascott Limited Website: www.the-ascott.com
168 Robinson Road, #30-01 Capital Tower, Singapore 068912

For more information, please contact:

Joan Tan, Vice President, Group Communications
Tel: (65) 6713 2864 Mobile: (65) 9743 9503 Email: joan.tanzm@capitaland.com

Jasmine Sim, Senior Manager, Group Communications
Tel: (65) 6713 2867 Mobile: (65) 9686 2859 Email: jasmine.sim@capitaland.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release ASCOTT UNVEILS THE CREST COLLECTION OF UNIQUE LUXURY PROPERTIES TO MARK MILESTONE IN GLOBAL FACELIFT PROGRAMME LAUNCHED IN 2010 here

News-ID: 332035 • Views: 1011

More Releases from The Ascott Limited

Ascott opens prestigious La Clef Champs-Elysées Paris as part of The Crest Coll …
Serviced residence offers discerning travellers extraordinary experiences with a sense of home in a building steeped in history, with distinct Haussmann-era architecture, elegant interiors and signature fragrance lounge Singapore, 7 February 2019 – CapitaLand’s wholly owned lodging business unit, The Ascott Limited (Ascott), has opened La Clef Champs-Élysées Paris in France, its third property under The Crest Collection – a prized selection of some of Ascott’s most prestigious and unique luxury
ASCOTT ACCELERATES GROWTH OF CITADINES BRAND IN CHINA THROUGH JOINT VENTURE WITH …
Manachise joint venture targets to sign 16,000 units under Citadines in China by 2025 Singapore, 8 May 2018 – CapitaLand’s wholly owned serviced residence business unit, The Ascott Limited (Ascott), is stepping up the expansion of its Citadines brand in China through a joint venture with one of China’s leading hotel operators Huazhu Hotels Group (Huazhu) and Huazhu’s subsidiary and an apartment rental firm, CJIA Apartments Group (CJIA). Listed on Nasdaq
ASCOTT TIES UP WITH LEADING DEVELOPERS IN CHINA, JAPAN AND THAILAND TO BOOST PIP …
Portfolio expansion gathers momentum with more than 5,000 units added within first quarter of 2018, over 300% increase year-on-year SINGAPORE - April 9th, 2018 - CapitaLand’s wholly owned serviced residence business unit, The Ascott Limited (Ascott), is accelerating its expansion in Asia by forging strategic partnerships with leading developers in China, Japan and Thailand to manage apartments currently under development as well as future projects by these companies. In China, Ascott has
Ascott targets to double its global portfolio to 160,000 units in five years
Singapore, 29 January 2018 – CapitaLand’s wholly owned serviced residence business unit, The Ascott Limited (Ascott), is ramping up its expansion with a target to double its portfolio to 160,000 units globally by 2023. Hot on the heels of its recent signing of nine management contracts in China, Ascott has clinched contracts to manage another four properties with 1,200 units in new cities such as Malacca in Malaysia and Davao

All 28 Releases


More Releases for Paris

City Travel Briefing: Paris
Paris has been resilient as one of the world's leading tourist destinations despite a host of challenges related to security, accommodation and overcrowding. With a clear focus on reinventing the city for the modern traveller by transforming its infrastructure, culture and attractions, Paris is well placed to compete with emerging cities vying to become the tourist destination of choice. This report outlines Paris's strategy in attracting new (and old) holidaymakers
Working Without Waste comes to Paris
For their sixth conference, Working Without Waste is heading for Paris. The event takes place on 30 September 2016 at the hotel Mercure Paris La Villette. Jean Poncet, editor in chief of the label and packaging magazine ETI&PACK will host the event and the guest speaker is printing industry specialist and narrow web consultant John Penhallow. Experts from AB Graphic, Avery Dennison, AVT, CERM, Flint, GEW, GSE Dispensing, Lundberg Tech and Martin
Paris : Gammas exist
They come from Saturn and land in Paris on the first day of Fashion Week. Already defined the best design 2016, Saturn is the object of desire, not only for members of high society, but also investors from the finance and art. Saturn is a handbag made of platinum, a clutch, which reveals in a cascade of diamonds and precious stones to accompany the ladies in all occasions, and offering advanced technological
April in Paris
WHAT: There’s nothing like April in Paris. The city is awash with the color of cherry blossoms and daffodils, and while there is a slight chill, love is in the air. On Saturday, April 21st, 2012 from 12:00PM to 5:00PM, The Wine ConneXtion, located in North Andover, MA will transport guests to the city of lights with “April
Tresor Paris Launches The ‘Les Couleurs’ Collection
With attention turning towards ‘2012’, Tresor Paris has produced the Les Couleurs collection with warmth and friendship in mind. Inspired by 2012, each colourful crystal bracelet represents a ring from the iconic friendship flag. The orange Lever bracelet –is made of 9 handpicked bright orange crystals with 2 magnetite stones. Just as appealing, the Soleil bracelet has a bright warm feel just like the name suggests - made up of 9 yellow
Pocketoplan Paris FREE Paris City map without roaming charges
22 Feb. 2011 – Rennes (France) Korrisoft, a « Game & Apps » studio announces the availability of its first offline city map application: Pocketoplan Paris. Pocketoplan Paris is available for free on the Apple Application Store for iPhone, iPod & iPad. The easy to use application contains a Paris city map with several zoom levels. With all the information stored on the device, the user can access the map without the