Programmatic Display Advertising Market to reach USD 1277.14 Bn by 2029, emerging at a CAGR of 14.3 percent and forecast 2023-2029

Programmatic Display Advertising Market Report Scope and Research Methodology

The Programmatic Display Advertising Market, valued at US$ 501.09 Bn. in 2022, is anticipated to experience a robust growth rate of 14.3%, reaching nearly US$ 1277.14 Bn. from 2023 to 2029.

Maximize Market Research Pvt Ltd, a leading market research firm, has released a detailed and insightful report on the Programmatic Display Advertising Market. The report covers market segmentation based on Format, Organization Size, Platform, Display, and Region.

The report employs a robust research methodology, utilizing a bottom-up approach to estimate market size. Key players are identified through secondary research, and their market revenues are determined through both primary and secondary research, including interviews with industry experts and a review of annual and financial reports.

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Programmatic Display Advertising Market Dynamics:

As digital media technology and mobile devices have progressed, online advertising has undergone a shift towards increased personalization and engagement-driven strategies. The evolution of digital marketing systems has prompted advertising firms to develop automation tools for ads. This sector is experiencing heightened innovation, competitiveness, and demand due to the introduction of significantly enhanced and advanced technologies.

Within the competitive landscape of digital advertising, various advertising agencies have adopted more efficient methods and frameworks to achieve accurate outcomes and profits through online promotions and networking techniques. The digital advertising industry stands out as the most cost-effective means for individuals, advertising agencies, and advertisers worldwide to conduct daily tasks, make purchases, and invest in products.

Programmatic Display Advertising Market Regional Insights:

The upswing in E-commerce and the widespread adoption of social media, coupled with the proliferation of marketing software solutions and the expansion of 5G network connectivity, have propelled the Programmatic Display Advertising market forward. This growth is further accelerated by the increased utilization of connected television (CTV) and digital-out-of-home (DooH). According to research conducted by the United States Interactive Advertising Bureau (IAB) in July 2020, programmatic advertising is witnessing a surge and is projected to surpass US$ 100 billion in ad spending by 2022, constituting nearly 70% of digital media advertising.

In this dynamic landscape, mobile is anticipated to dominate programmatic digital display ad expenditure across devices, accounting for over 80%. The North America Programmatic Display Advertising market is experiencing substantial growth, fueled by the extensive diversity of platforms and the expanding digital consumer base in the region.

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Programmatic Display Advertising Market Segmentation:

by Format

1.Display ads
2. Video Ads
3. Native ads
4. Social Ads
5. Others

by Organization Size

1. Small and medium enterprises (SME)
2. Large enterprises

by Platform

1. Demand-Side Platforms (DSPs)
2. Supply-Side Platforms (SSPs)
3. Data Management Platforms (DMPs)
4. Ad Exchanges
5. Ad servers
6. Ad networks

by Display

1. Mobile devices
2. Tablets & Laptops
3. Desktops
4. Connected television (CTV)
5. Digital-out-of-home (DooH)
6. Others

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Programmatic Display Advertising Market Key Players:

1. AppNexus Inc.
2. AOL Inc.
3. Yahoo! Inc.
4. DataXu Inc.
5. Google Inc.
6. Adobe Systems Incorporated
7. Rubicon Project Inc.
8. Rocket Fuel Inc.
9. MediaMath Inc.
10. IPONWEB Holding Limited
11. Between Digital
12. Fluct
13. Adform
14. Beeswax
15. Turn Inc.
16. Connexity Inc.
17. Centro Inc.
18. RadiumOne Inc.

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Table of content for the Programmatic Display Advertising Market includes:

1. Global Programmatic Display Advertising Market: Research Methodology

2. Global Programmatic Display Advertising Market: Executive Summary

• Market Overview and Definitions
• Introduction to the Global Market
• Summary
• Key Findings
• Recommendations for Investors
• Recommendations for Market Leaders
• Recommendations for New Market Entry

3.Global Programmatic Display Advertising Market: Competitive Analysis

• MMR Competition Matrix
• Market Structure by region
• Competitive Benchmarking of Key Players
• Consolidation in the Market
• M&A by region
• Key Developments by Companies
• Market Drivers
• Market Restraints
• Market Opportunities
• Market Challenges
• Market Dynamics
• PORTERS Five Forces Analysis
• PESTLE
• Regulatory Landscape by region
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
• COVID-19 Impact

4 . Company Profile: Key players

• Company Overview
• Financial Overview
• Global Presence
• Capacity Portfolio
• Business Strategy
• Recent Developments

Key Offerings:

• Past Market Size and Competitive Landscape (2022 to 2029)
• Past Pricing and price curve by region (2022 to 2029)
• Market Size, Share, Size and Forecast by different segment | 2022-2029
• Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region
• Market Segmentation - A detailed analysis by growth and trend
• Competitive Landscape - Profiles of selected key players by region from a strategic perspective
• Competitive landscape - Market Leaders, Market Followers, Regional player
• Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER's analysis
• Value chain and supply chain analysis
• Legal Aspects of business by region
• Lucrative business opportunities with SWOT analysis
• Recommendations

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