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Red Rice Market to Accelerate At a Whopping 3.5% CAGR; Revenue to Boost Cross $4,110.9 million by 2030

11-29-2023 05:47 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Allied Market Research

/ PR Agency: Allied Market Research
Red Rice Market

Red Rice Market

Red Rice Market by Product Type (Rakthashali, Thai Red Cargo rice, Bhutanese red rice, and others), Nature (Organic and Conventional), and Distribution Channel (Supermarket & Hypermarket, Specialty Store, Municipal Corporation Stores, Convenience Stores, and Online Stores & Others): Global Opportunity Analysis and Industry Forecast, 2021-2030." According to the report, the global red rice industry was estimated at $2.91 billion in 2020, and is anticipated to hit $4.11 billion by 2030, registering a CAGR of 3.5% from 2021 to 2030.

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The demand for red rice is increasing among consumers, as it is a rich source of fibers, which offer many health benefits such as it lowers cholesterol, promotes fullness, prevents the formation of blood clots, and improves digestive health, thus creating a lucrative opportunity for the expansion of the global red rice market. Furthermore, increase in efforts by major players in packaging attracts a large consumer base. In addition, innovation in planting & cultivation of rice globally gives higher yield and is proven to be more efficient than the traditional methods, thereby aiding the production of red rice and protecting the environment from the excessive use of chemicals, insecticides, and pesticides in agriculture.

Leading Key Players

Urmatt Ltd.
Ceylon Pure
Lundberg Family Farm
Woodland Foods, Inc.
Lotus Foods, Inc.
The Kruger Co.
Mars, Inc
Fabrar Liberia, Inc.
Wuhan Jiacheng Biotechnology Co. Ltd.
Riviana Foods, Inc.

Based on product type, Rakthashali segment held the major share of 44.6% in the global market. Rakthashali rice is natural red rice variant with red husk & grain that have high medicinal value. It is rich in antioxidants, calcium, zinc, iron, and other minerals which has led the red rice market growth over the forecast period.

On the basis of nature, the organic segment held the major red rice market share. The propensity of consumers to spend more on organic has been positive for red rice and its products. Consumers expect that their product is manufactured in an ethical manner and they also associate organically certified as a product that has been produced and processed in a chemical free manner. This is attributed to evolving lifestyle and changing trends in the food industry, which has boosted the demand for healthy food ingredients.

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Based on nature, the organic segment contributed to nearly two-thirds of the global red rice market revenue in 2020, and is projected to lead the trail throughout the forecast period. The advantages and nutrients in organic red rice are more than conventional red rice, which offers a boost to customers' demand for the product, thereby boosting the growth of the segment. However, the conventional segment is projected to grow at the fastest CAGR of 4.1% from 2021 to 2030. Rapid spread of awareness in consumers about maintaining proper health propels the segment growth.

Companies are focusing on diversification of their business and positioning their products in a right manner to get the target market. They are introducing products that are healthy and obtained from rice. Red rice is widely consumed as a traditional food in Europe. A key element expected to boost the global market's growth is the growing number of government rules and requirements linked to the safety and quality of food grains around the world.

On the basis of region, Europe was the prominent market in 2020, accounting for the maximum share in the global red rice market due to tremendous popularity and substantial consumption of plant-based foods in the region. In addition, this region is one of the largest producers and consumers of farro and its products. In addition, growing interest in its nutritional content, increasing attention to local traditions and ancient foods from consumers, growing interest in agrobiodiversity conservation and diversification of cropping system has propelled demand in the region.

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Based on region, the market across Europe, followed by LAMEA and North America, contributed to the highest share in 2020, accounting for more than two-fifths of the global red rice market, and is estimated to continue its dominant share in terms of revenue by 2030. Growing popularity of red rice and its ability of curing serious ailments in people have boosted the growth of the segment. Simultaneously, Asia-Pacific is expected to showcase the fastest CAGR of 4.2% during the forecast period. China and Japan are specialized in red rice products which they use for their traditional medicinal purposes. This factor drives the market growth in the region.

Key findings of the study

By product type, the Rakthashali segment held the highest share, accounting for 44.6% of the global Red Rice market.

Based on nature, the organic segment held the major share of 64.1% of the market.

Region wise, Europe held the major share in the red rice industry, and is expected to remain dominant throughout the forecast period.

Check out more related studies published by AMR Research:-

Europe Basmati Rice Market - https://www.globenewswire.com/news-release/2022/05/31/2453223/0/en/Europe-Basmati-Rice-Market-is-Expected-to-Reach-866-5-Million-by-2031-Says-AMR.html

Crop Micronutrients Market - https://www.prnewswire.com/news-releases/growing-awareness-of-the-benefits-of-crop-micronutrients-to-fuel-the-crop-micronutrients-market-870044140.html

Licorice Extract Market - https://www.globenewswire.com/fr/news-release/2021/07/14/2262914/0/en/Global-Licorice-Extract-Market-Is-Expected-to-Reach-3-57-Billion-by-2030-Says-AMR.html

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About Us

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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