India Packaged Atta (wheat flour) Market Size, Price Trends, Sales, Investment Opportunity 2023-2028

The India packaged atta (wheat flour) market size reached INR 63.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 154.9 Billion by 2028, exhibiting a growth rate (CAGR) of 15.7% during 2023-2028.

An enhanced focus on hygiene and sanitation, the rising need for convenience and elimination of manual grinding and sifting of wheat grains and changing consumer lifestyles represent some of the key factors driving the market.

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Factors Affecting the Growth of the India Packaged Atta Industry:

• Increasing Health Consciousness:

The growing demand for packaged atta due to the rising health consciousness among the masses is supporting the market growth in India. Additionally, consumers are increasingly becoming aware about the nutritional aspects of their diet. Packaged atta is considered as a healthier option compared to traditionally ground flour due to stringent quality control measures in its production process. Apart from this, manufacturers ensure that the wheat is cleaned, milled, and processed under hygienic conditions, resulting in a product free from impurities. This quality assurance appeals to health-conscious consumers who seek safer and more consistent options for their daily wheat intake.

• Growing Demand for Hygienic Food Products:

The growing demand for hygienic food products on account of the increasing awareness about food safety is positively influencing the market in India. In line with this, there is a rise in awareness among people about the impact of healthy food on their well-being. As a result, they are preferring products that meet stringent hygiene standards, ensuring that they are free from potential health hazards. Hygienic food products assist in maintaining a healthy mind and body by preventing various diseases among individuals, which is propelling the market growth in the country.

• Rising Preferences for Convenient Products:

The escalating demand for packaged atta due to rising preferences for convenient products among people is strengthening the market growth. Besides this, people are adopting food products that are easy to use and save time. The increasing utilization of packaged atta among people with busy lifestyles and hectic working schedules is propelling the market growth in India. Traditional food preparation methods like grinding wheat manually are time consuming. On the other hand, packaged atta provides a ready-to-use solution and allows individuals to make chapati and other wheat-based dishes quickly.

India Packaged Atta Market Report Segmentation:

By Product Type:

• Whole Wheat
• Multigrain

Whole wheat represented the largest segment as it has higher nutritional value as compared to other wheat flour.

By Pack Type:

• Pouches
• Woven Bags

Pouches accounted for the largest market share due to their durability, cost-effectiveness, and enhanced convenience.

By Pack Size:

• 10 KG
• 5 KG
• 1 KG
• Others

10 KG exhibits a clear dominance in the market on account of the consumption of atta on daily basis and this packaging size avoids the purchase of atta multiple times that provide enhanced convenience.

By Distribution Channel:

• General Trade
o Convenience Stores
o Kirana Stores
• Modern Trade
o Supermarkets
o Hypermarkets
o Specialty Stores
• Online and E-Commerce

General trade holds the biggest market share as people can easily buy atta through convenience stores that are located in their areas.

Regional Insights:

• Maharashtra
• Andhra Pradesh
• Goa
• Others

Maharashtra dominates enjoys the leading position in the India packaged atta market on account of the rising demand for convenient food products among individuals.

India Packaged Atta Market Trends:

Key players are investing in branding and marketing to gain the trust of consumers, which is propelling the market growth in India. In addition, they are focusing on improving quality, purity, and consistency of their products.
The escalating demand for packaged atta due to inflating income levels of individuals is positively influencing the market in the country. Consumers are opting premium-quality and branded packaged atta products that offer quality assurance and consistency. In line with this, the rising adoption of packaged atta products, as consumers are exploring diverse culinary options, is impelling the market growth.

Other Key Points Covered in the Report:

• COVID-19 Impact
• Porters Five Forces Analysis
• Value Chain Analysis
• Strategic Recommendations

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This release was published on openPR.