Press release
Media Monitoring Market Overview - Forecast Market Size, Top Segments And Largest Region
Media Monitoring
The Business Research Company's Media MonitoringGlobal Market Report 2023 identifies social media as the major driver for the Media Monitoringmarket's growth in the forecast period. Social media refers to a group of websites and software programs that emphasize cooperation, interaction, sharing of material, and community-based input. Social media platforms need media monitoring tools for tracking audiences and industry by keeping an eye on trends, hashtags, keywords, and mentions of any given business; hence, the rising adoption of social media is expected to boost the media monitoring tools market.
the global media monitoring tools market size is expected to grow from $3.88 billion in 2022 to $4.44 billion in 2023 at a compound annual growth rate (CAGR) of 14.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global media monitoring tools market size is expected to reach $7.73 billion in 2027 at a CAGR of 14.9%.
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Major competitors in the Media Monitoring market are Agility PR Solutions LLC, BoomSonar Suite, Burrelle's Information Services LLC, Cision US Inc.
A key trend in the Media Monitoringmarket includes technological advancements. Major companies operating in the media monitoring tools market are focused on developing new technological solutions to strengthen their position. For instance, in July 2020, Onclusive, a US-based media monitoring platform, launched two new products: Essentials and Pro, the recent additions to the Onclusive software suite for media monitoring. These products have the unique feature to offer communications teams intelligent media monitoring that can be scaled across teams of any size and offers real-time, dynamic measurement and reporting. Essentials and Pro provide quick, AI-driven insights for developing communications strategies and evaluating their effectiveness. Onclusive Pro automates the process of arranging findings and producing reports, saving hours each week.
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https://www.thebusinessresearchcompany.com/report/media-monitoring-tools-global-market-report
The Media Monitoring market is segmented -
• By Component: Software, Service
• By Deployment Model: On Premise, Cloud
• By Type: Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Other Types
• By Application: Customer Experience And PR Management, Real-Time Analytics, Content Management, Digital Marketing And Sales Management, Other Application
• By End User: Healthcare, BFSI, IT And Telecom, Media And Entertainment, Retail And E-Commerce, Manufacturing, Other End Users
• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the Media Monitoring market.
The Business Research Company's "Global Media Monitoring Market Report 2023" provides a thorough understanding of the market across 60 geographies. The report covers market size, growth rate, segments, drivers and trends in every region and country. In addition, the report offers insights on historical and forecast growth, helping players analyze and strategize better.
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The Table Of Content For The Media MonitoringMarket Include:
1. Media MonitoringMarket Executive Summary
2. Media MonitoringMarket Segments
3. Media MonitoringMarket Size And Media MonitoringMarket Growth Rate
4. Key Media MonitoringMarket Trends
5. Major Media Monitoring Market Drivers
……
25. Key Mergers And Acquisitions In The Media Monitoring Market
26. Top Media Monitoring Companies
27. Media Monitoring Market Opportunities And Strategies
28. Media Monitoring Market, Conclusions And Recommendations
29. Appendix
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