Europe Natural Sweetener Market Report 2024-2032: Trends, Growth, Demand and Outlook

IMARC Group, a leading market research company, has recently releases report titled "Europe Natural Sweetener Market Report by Product Type (Stevia, Xylitol, Sorbitol, Mannitol, Erythritol, and Others), Form (Powder, Liquid), Application (Food & Beverages, Pharmaceuticals, Personal Care, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers, and Others), and Region 2024-2032." The study provides a detailed analysis of the industry, including the Europe Natural Sweetener Market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the Europe natural sweetener market?

The Europe natural sweetener market size reached US$ 4.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 8.1 Billion by 2032, exhibiting a growth rate (CAGR) of 7.03% during 2024-2032.

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What is the natural sweetener?

A natural sweetener is a substance sourced from nature, such as plants or fruits, that imparts sweetness to food and beverages. These sweeteners are valued for their ability to replace refined sugars or artificial sweeteners with a more wholesome option. Some well-known natural sweeteners include honey, which is produced by bees from flower nectar and offers sweetness, along with various vitamins, minerals, and antioxidants. Maple syrup, obtained from the sap of sugar maple trees, is another natural sweetener known for its rich, caramel-like flavor. Agave nectar, derived from the agave plant, is sweeter than sugar and is often used as a syrup or sweetening agent. Stevia, extracted from the leaves of the stevia plant, is a calorie-free natural sweetener that is significantly sweeter than sugar. Date sugar, made from dried, ground dates, provides a natural sweetness along with the nutritional benefits of dates. At present, natural sweeteners are gaining immense traction across Europe as individuals are looking for healthier alternatives to processed sugars and artificial sweeteners.

What are the growth prospects and trends in the Europe natural sweetener industry?

The Europe natural sweetener market is primarily driven by the growing consumer preference for healthier alternatives to refined sugars and artificial sweeteners due to the increasing health consciousness and concerns about obesity and diabetes. Apart from this, the rising demand for natural and organic food and beverages in Europe has accelerated the adoption of natural sweeteners, which are perceived as more wholesome and environmentally friendly. Additionally, several favorable regulatory initiatives to reduce sugar content in food and beverage products, such as sugar taxes and labeling requirements that encourage manufacturers to explore natural sweeteners as viable substitutes, are propelling market growth. Additionally, the versatility of natural sweeteners like stevia, honey, and maple syrup in diverse applications, including bakery, confectionery, and beverages, has catalyzed market growth. Besides this, the approval of novel sweeteners like steviol glycosides by the European Union is another major growth-inducing factor. Furthermore, the pursuit of sustainable and eco-friendly production methods and the promotion of fair-trade practices in the sweetener industry that resonates with European consumers are contributing to market growth.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Product Type:

Stevia
Xylitol
Sorbitol
Mannitol
Erythritol
Others

Breakup by Form:

Powder
Liquid

Breakup by Application:

Food & Beverages
Baked Goods
Confectionary Products
Dairy Products
Fruit Juices
Carbonated Drinks
Others
Pharmaceuticals
Personal Care
Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Retailers
Others

Breakup by Country:

Germany
France
United Kingdom
Italy
Spain
Russia
Others

Who are the key players operating in the industry?

The report covers the major market players including:

The Archer Daniels Midland Company
Associated British Foods PLC
Cargill Incorporated
Dupont De Nemours Inc.
HYET Sweet B.V.
Ingredion Incorporated
PureCircle
Roquette Freres
Symrise AG
Tate & Lyle PLC
Tereos Starch
Sweeteners

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