North America Incontinence Care Products Market 2023-2030

North America Incontinence Care Products Market Sees Remarkable Growth:
The North America incontinence care products market, valued at USD 4,128 million in 2021, exhibiting a commendable Compound Annual Growth Rate (CAGR) of 5.2% during the forecast period from 2023 to 2030.

Incontinence, characterized by the inability to control evacuative urination or defecation functions, is predominantly caused by injuries such as traumatic brain injury (TBI), spinal cord injury (SCI), and Post Traumatic Stress Disorders (PTSD), impacting a substantial portion of young men, particularly military veterans. The market is driven by a surge in demand for incontinence care and management products owing to the prevalent challenges related to urinary and fecal incontinence in the region. Furthermore, technological advancements contribute significantly to the market's growth trajectory.

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Market Growth Driven by Rising Geriatric Population:
The escalating geriatric population in North America emerges as a key catalyst propelling the incontinence care products market. Chronic kidney disease (CKD) prevalence is notably higher in individuals aged 65 and above, accounting for 38%, according to the Centers for Disease Control and Prevention (CDC). The demographic shift towards an aging population is evident, with over 54 million adults aged 65 and older in the United States in 2021. Projections indicate a rise to 85.7 million by 2050, comprising approximately 20% of the total U.S. population.

Market Segmentation Highlights Dominance of Pads Segment:
Within the market segmentation, the pads segment claims the highest share in the North America incontinence care products market. Offering various thicknesses and absorption capacities, bladder control pads made from cotton fabric reduce heavy urinary incontinence, ensuring comfort, fit, and discretion. The disposable cloth pads with an absorbent inner layer are cost-effective, eco-friendly, and offer health benefits, fostering segment growth. Notably, the National Association for Continence (NAFC) reports that over 50% of its members use protective garments, with 47% of older adults and women utilizing absorbent products.

Geographical Penetration: United States Dominates the Market:
The United States asserts dominance in the North American incontinence care products market, holding the largest market share. Factors contributing to this leadership position include the widespread adoption of disposable incontinence products, a growing geriatric population, increased prevalence of urinary incontinence, robust healthcare infrastructure, effective government policies, and heightened public awareness of urinary dysfunction. According to the National Association for Incontinence (NAFC), nearly 200 million people in North America are affected by urinary incontinence.

Competitive Landscape: Key Players and Strategic Moves:
The incontinence care products market is highly competitive, marked by the presence of prominent companies such as Unicharm Corporation, Kimberly-Clark Corporation, Procter & Gamble, Essity, and Wellspect HealthCare (Dentsply Sirona), among others. Mergers and acquisitions are common strategies among major players to expand their business operations. Notably, in September 2020, Kimberly-Clark acquired a significant stake in Thinx, a leader in reusable period and incontinence underwear. Essity, another major player, secured the North American lead in leakproof apparel by acquiring Knix in July 2022 for USD 320 million.

Innovations Propel Market Growth:
Key players continue to drive market growth through product innovation. For instance, Essity launched TENA SmartCare, a digital incontinence care solution featuring a reusable digital sensor for improved care, available for both professional and family caregivers.

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