New Zealand Food Testing and Certification Market 2023-2030

New Zealand Food Testing and Certification Market Poised for 7% CAGR Growth, Driven by Rising Food Safety Concerns:
The latest market report forecasts a robust Compound Annual Growth Rate (CAGR) of 7% for the New Zealand Food Testing and Certification Market during the upcoming forecast period. The surge is attributed to escalating concerns over food safety and quality, prompting a notable demand for testing services. Noteworthy competitors, including Bureau Veritas, Hill Laboratories, AsureQuality, and Intertek, are intensifying the competitive landscape.

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Ensuring Food Safety through Government Initiatives:
Food testing and certification have emerged as integral components of New Zealand's food safety ecosystem. With dairy, fruits, vegetables, seafood, and meat at the forefront of testing services, government bodies, particularly the Ministry for Primary Industries (MPI), are spearheading efforts to guarantee food safety. All regulatory testing services are exclusively conducted by MPI-approved laboratories.

Rising Health Consciousness Fuels Market Growth:
The driving force behind the New Zealand food testing and certification market is the heightened health consciousness among consumers. The dairy industry takes the lead, driven by stringent safety requirements for products such as Cheese and Butter. The well-established dairy processing sector has embraced certification services, fostering global market promotion. The rapidly expanding food industry, with a reported annual turnover of USD 49.4 billion in 2018, further propels the market. New Zealand's reputation as a major food exporter, boasting a USD 32.7 billion export value in 2019, reinforces the reliance on testing and certification programs to secure trust and premium prices.

Honey Dominates the Market:
Honey emerges as the leading food category in the testing and certification market in New Zealand. The country's significant growth in honey production and consumption, especially Manuka honey, renowned for its premium quality and health benefits, is a driving force. Apiculture activities, including beekeeping, witness consistent growth, with honey varieties like Manuka, clover, kamahi, kanuka, and rata gaining substantial demand in global markets. Manuka honey, known for its antioxidant and antimicrobial properties, finds applications in pharmaceuticals, food and beverages, nutraceuticals, and cosmetics.

Highly Competitive Landscape with Global Players:
The New Zealand food testing and certification market exhibit fierce competition, dominated by global players like SGS, Bureau Veritas, Hill Laboratories, AsureQuality, and Intertek. Despite the fragmented nature of the market, companies are engaging in strategic collaborations, acquisitions, and partnerships to expand service offerings. Notably, AsureQuality partnered with Bureau Veritas to acquire Australian food testing firm Dairy Technical Services in 2016, leveraging testing capabilities, especially in the dairy segment. Eurofins acquired New Zealand-based First Bay of Plenty Ltd. in 2016, enhancing their fruit maturity testing services

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Relevant Report:
Food Safety Testing Market: https://www.datamintelligence.com/research-report/food-safety-testing-market

Food Inclusions Market: https://www.datamintelligence.com/research-report/food-inclusions-market

Food Certification Market: https://www.datamintelligence.com/research-report/food-certification-market

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