India Beer Market Size, Share, Trends, Outlook and Forecast 2024-2032

The Indian beer market has witnessed remarkable growth over the years, primarily driven by factors such as changing consumer preferences, rising disposable incomes, urbanization, and a growing young population. Beer, once considered a niche alcoholic beverage, has become increasingly popular among the masses.

India Beer Market Size and Share

As of 2023, the India beer market is valued at approximately INR 442.4 billion, making it one of the largest alcohol beverage markets in the country. The consumption of beer has been steadily rising, and this trend is expected to continue over the forecast period. India's evolving drinking culture and the increasing acceptance of beer as a mainstream beverage have contributed significantly to this growth.

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Trends in the India Beer Market
Craft Beer Craze: Craft beer has gained a loyal following in India, with consumers seeking unique and flavorful options. Microbreweries and craft beer brands have proliferated across major cities, offering a wide range of choices to beer enthusiasts.

Health-Conscious Consumer: There is a growing trend of health-conscious consumers looking for low-calorie and low-alcohol beer options. This has led to the emergence of lighter beer variants in the market.

Flavored Beer: Flavored beers, including fruit-infused and spice-infused varieties, have gained popularity among those looking for innovative and refreshing options.

Online Sales and Delivery: The e-commerce boom has extended to the beer market, with many breweries and distributors now offering online sales and home delivery services, making it more convenient for consumers.

Sustainable Brewing: Sustainability practices are becoming important in the beer industry, with breweries focusing on eco-friendly production methods and packaging.
India Beer Industry Segmentation

The India beer market can be segmented into various categories based on factors such as beer type, packaging, distribution channel, and region.

By Beer Type:

Lager: Lager beer dominates the Indian market, accounting for a significant share of consumption. It is renowned for tasting crisp and energizing.

Ale: Ale, including pale ale and Indian pale ale (IPA), has been gaining popularity among craft beer enthusiasts.

Stout: Stout beers with their rich and robust flavors are preferred by a niche segment of consumers.

By Packaging:

Bottles: Glass bottles remain the most popular packaging choice for beer in India.

Cans: The adoption of canned beer is on the rise, driven by factors such as convenience and recyclability.

Draught: Draught beer is commonly served in bars, restaurants, and pubs, offering a fresh and immersive experience for consumers.

By Distribution Channel:

Off-Trade: Beer is available through retail outlets, including liquor stores, supermarkets, and convenience stores.

On-Trade: On-trade refers to the sales of beer in bars, restaurants, hotels, and pubs, either through draught or bottles/cans.

By Region:

North India: Northern states like Delhi, Punjab, Haryana, and Uttar Pradesh are significant consumers of beer.

South India: States like Karnataka, Kerala, Tamil Nadu, and Andhra Pradesh have a thriving beer culture.

West India: Maharashtra, Gujarat, and Goa are known for their vibrant beer scenes.

East India: West Bengal, Odisha, and Bihar are emerging markets for beer.

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Outlook and Forecast (2024-2032)

The future of the India beer market looks promising, with an estimated CAGR of approximately 9.2% during the forecast period from 2024 to 2032 reaching a staggering INR 789.41 billion by the end of 2032. This expansion is anticipated to be fueled by several causes:

Changing Consumer Preferences: As consumers continue to experiment with different beer types and flavors, breweries will innovate to cater to evolving tastes.

Rising Disposable Incomes: Increasing incomes in urban and semi-urban areas will lead to higher spending on premium and craft beer.

Urbanization: The ongoing urbanization trend will result in more people living in cities, where access to a wider range of beer options is readily available.

Young Population: India has a youthful demographic, and the younger generation is more open to trying new alcoholic beverages, contributing to the growth of the beer market.

Marketing and Promotion: Breweries are likely to intensify their marketing and promotional efforts to create brand awareness and expand their consumer base.

Policy Changes: Regulatory changes and government policies regarding alcohol sales and distribution can significantly impact the beer market's growth trajectory.
Key Players in the India Beer Market

Several breweries and brands have established themselves as key players in the Indian beer market. These companies are driving innovation and contributing to the industry's growth. Some of the prominent players include:

United Breweries Holdings Limited
Carlsberg Group
B9 Beverages Pvt. Ltd
Anheuser-Busch InBev
Devans Modern Breweries Ltd.
Heineken N.V.
SABMiller plc
Sinq Beverage Pvt Ltd.
Sona Beverages Private Limited
White Rhino Brewing Co.
Others

Frequently Asked Questions (FAQs)

Q1. What is driving the growth of the Indian beer market?

Ans: The growth is primarily driven by changing consumer preferences, rising disposable incomes, urbanization, and a young population that is open to trying new alcoholic beverages.

Q2. Which beer type is most popular in India?

Ans: Lager is the most popular beer type in India, accounting for a significant share of consumption.

Q3. Are craft beers gaining popularity in India?

Ans: Yes, craft beers have gained popularity among consumers seeking unique and flavorful options. The craft beer segment is growing steadily.

Q4. How can I buy beer in India?

Ans: Beer can be purchased from retail outlets, including liquor stores, supermarkets, and convenience stores (off-trade), or enjoyed in bars, restaurants, hotels, and pubs (on-trade).

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