Adventure Tourism Market 2023-2028: Growth, Size (US$ 3,001 Billion), Industry Trends, Top Companies, Global Report

According to the latest report by IMARC Group, titled "Adventure Tourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the study provides a detailed analysis of the industry, including the global adventure tourism market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How big is the adventure tourism market?

The global adventure tourism market size reached US$ 1,036 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3,001 Billion by 2028, exhibiting a growth rate (CAGR) of 19.6% during 2023-2028.

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What is adventure tourism?

Adventure tourism represents a form of traveling to exotic and remote places for the natural environment, cultural immersion, physical activities, etc. It generally involves climbing, cycling, caving, hiking, hunting, rafting, etc. Adventure tourism encourages travelers to interact with the local people and connect with their core values in the process. Furthermore, it offers economical and effective incentives to enhance biocultural diversity while generating financial benefits for private and domestic industries. Presently, adventure tourism is gaining widespread traction over conventional mass tourism as it supports economies, is resilient, encourages sustainable practices, etc.

What are the growth prospects and trends in the adventure tourism industry?

The growing demand for authentic and personalized traveling experiences, on account of the elevating levels of urbanization and disposable incomes of consumers, is primarily driving the adventure tourism market. Besides this, the inflating popularity of video blogging on numerous platforms, including Facebook, Instagram, Twitter, etc., is encouraging individuals to travel to offbeat places, which is further augmenting the market growth.

Moreover, the rising consumer concerns towards the adverse effects of conventional tourism, such as soil erosion, natural habitat loss, widespread pollution, etc., are acting as significant growth-inducing factors. Apart from this, the launch of several favorable policies by government bodies to create domestic employment opportunities and promote community development practices is also propelling the global market. Additionally, the introduction of fast and mobile-friendly websites that allow peer reviews, cater to 360-degree video tours, aid customers in making informed booking decisions, etc., is anticipated to fuel the adventure tourism market over the forecasted period.

Who are the key players operating in the industry?

The report covers the major market players including: 

Abercrombie & Kent USA LLC
Austin Adventures Inc
Butterfield & Robinson Inc
Cox & Kings Ltd
Discovery Nomads
G Adventures
Geographic Expeditions Inc
Intrepid Group Limited
Mountain Travel Sobek
Recreational Equipment Inc
ROW Adventures
TUI AG.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Type:

Hard Adventure
Soft Adventure

Breakup by Activity:

Land-based Activity
Water-based Activity
Air-based Activity

Breakup by Age Group:

Below 30 Years
30-41 Years
42-49 Years
50 Years and Above

Breakup by Sales Channel:

Travel Agent
Direct

Breakup by Region:

North America
Asia Pacific
Europe
Latin America
Middle East and Africa

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