Press release
High Pollution and AQI Levels Boost Air Purifier Sales in India
According to Ravi Bhandari, Head of Consumer Insights and Transformation Strategy, 6wresearch, North India exhibited the highest demand for air purifiers, primarily driven by rising air pollution levels in major urban cities, particularly Delhi NCR, where the Air Quality Index (AQI) has exceeded 300. Furthermore, it is anticipated that the demand for Air purifiers is expected to pick up 30%-40% during the next quarter, post Diwali festival as people become more concerned regarding health risks as the Air quality is likely to reach 'very poor' category. The demand for Air purifiers can also be seen from other metropolitan cities such as Mumbai and Bangalore as air quality worsens.
Air purifier sales registered maximum uptake from residential sector, driven by growing concerns about indoor air quality and growing awareness of the advantages of air purifiers. Demand for air purifiers is also noticeable from Offices and healthcare facilities such as hospitals, clinics, and labs.
Competitive Summary, Q3 2023
Philips leads the market with 53% share in Q3 2023.
Xiaomi secured the second position in the Air Purifier market in Q3 2023 with a 15% share.
Other major players in the India Air purifier market are Dyson and Honeywell in Q3 2023.
Source: 6Wresearch Shipment Tracker, Q3 2023
About 6Wresearch:
6Wresearch is the premier, one stop market intelligence and advisory center, known for its best-in-class business research and consulting activity. We provide industry research reports and consulting service across different industries and geographies which provide industry players an in-depth coverage and help them in decision making before investing or enter into a particular geography.
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