Global Adult Incontinence Products Market to Reap USD 23,281.1 Million By 2030 | Infinium Global Research

The Global Adult Incontinence Products Market, valued at USD 12,369.4 million in 2022, is set to reach USD 23,281.1 million by 2030, exhibiting a robust Compound Annual Growth Rate (CAGR) of 8.38% during the forecast period. The market's growth is primarily attributed to the growing prevalence of incontinence worldwide. Adult incontinence is a significant global health issue, exerting substantial social and economic impacts on individuals and society. The prevalence of incontinence increases with age, particularly affecting women over 70, where more than 40% of the female population is affected. The rapid growth of the geriatric population, especially in developed regions, is further driving market expansion. However, low awareness among the public about incontinence products poses challenges, while the launch of innovative products offers lucrative growth opportunities.

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Global Incontinence Prevalence Drives Market Growth

Adult incontinence represents a substantial health concern globally, with profound social and economic implications. The prevalence of incontinence rises significantly with age, affecting over 40% of women aged above 70. Women are more commonly affected by incontinence due to factors such as pregnancy, childbirth, and menopause. Urinary incontinence alone affects 200 million people worldwide, with approximately 25 million adult Americans experiencing some form of urinary incontinence. Of these, 75-80% are women. According to the National Association for Continence (NAFC), at least 25 million Americans live with urinary incontinence. Furthermore, around 17% of women and 16% of men over 18 years old have overactive bladder (OAB), and an estimated 12.2 million adults suffer from urge incontinence. In Australia, up to 38% of women and 10% of men are affected by urinary incontinence, with 80% of cases occurring in women.

Rapidly Aging Population Spurs Market Growth

The global population is undergoing rapid aging, particularly in developed regions. In 2015, approximately 8.5% of the global population, or 617.1 million people, were aged 65 and older. This demographic group constitutes 22% of the world's population, with even higher percentages in developed areas, accounting for 32% of the US population and 38% of the European population. By 2030, the number of older individuals is projected to grow by over 60%, reaching approximately 1 billion people or 12% of the total population. This demographic shift, coupled with increased lifespans and declining birth rates, has contributed to the rise in age-related diseases and disorders. Urinary incontinence, prevalent among the geriatric population, is a common issue, especially in nursing home settings.

Low Awareness and Stigma Impede Market Growth

Despite the high prevalence of incontinence, there exists low awareness among the public about available incontinence products. Many elderly individuals mistakenly consider incontinence as a normal aspect of the aging process and refrain from discussing it with healthcare providers. Families and caregivers often hesitate to address the issue, contributing to the silence surrounding incontinence problems. Raising awareness on a large scale is crucial to eliminate the stigma associated with incontinence and ensure a dignified life for the elderly population.

Innovation Drives Market Opportunities

Major market players such as Procter & Gamble Co, Kimberly-Clark Corporation, First Quality Consumer Products, LLC, Essity, and McKesson Corporation are actively focusing on increasing their market share by introducing innovative products tailored for the geriatric population. Recent launches include:

In July 2021, Essity, renowned for its Tena incontinence and skin care products, introduced Tena Stylish Incontinence Underwear. This form-fitting incontinence underwear product is designed to resemble real underwear while featuring a super-absorbent core for maximum liquid absorption.
In January 2021, First Quality Products, Inc. unveiled Incognito® by Prevail®, a line of 3-in-1 feminine pads with multi-fluid technology. This product provides discreet protection, support, and discretion for various life moments.
Conclusion: Ensuring Dignified Lives for the Elderly

The global adult incontinence products market is experiencing substantial growth driven by rising incontinence prevalence and the rapid aging of the global population. While challenges such as low awareness persist, innovative solutions are providing new avenues for market expansion. As society acknowledges the importance of addressing incontinence and the unique needs of the elderly, the market is expected to continue flourishing.

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Table of Content

Chapter 1. Preface

1.1. Report Description

1.2. Research Methods

1.3. Research Approaches

Chapter 2. Executive Summary

2.1. Adult Incontinence Products Market Highlights

2.2. Adult Incontinence Products Market Projection

2.3. Adult Incontinence Products Market Regional Highlights

Chapter 3. Global Adult Incontinence Products Market Overview

3.1. Introduction

3.2. Market Dynamics

3.2.1. Drivers

3.2.2. Restraints

3.2.3. Opportunities

3.3. Analysis of COVID-19 impact on the Adult Incontinence Products Market

3.4. Porter's Five Forces Analysis

3.5. IGR-Growth Matrix Analysis

3.5.1. IGR-Growth Matrix Analysis by Product Type

3.5.2. IGR-Growth Matrix Analysis by End User

3.5.3. IGR-Growth Matrix Analysis by Distribution Channel

3.5.4. IGR-Growth Matrix Analysis by Region

3.6. Value Chain Analysis of Adult Incontinence Products Market

Chapter 4. Adult Incontinence Products Market Macro Indicator Analysis

Chapter 5. Global Adult Incontinence Products Market by Product Type

5.1. Diaper and Protective Underwear

5.2. Pads & Liners

5.3. Disposal Bags & Pails

5.4. Wipes

5.5. Male Guards & Shields

5.6. Skin Care Products

5.7. Mattress Protectors

5.8. Other Product Types

Chapter 6. Global Adult Incontinence Products Market by End User

6.1. Male

6.2. Female

Chapter 7. Global Adult Incontinence Products Market by Distribution Channel

7.1. Institutional Sales

7.2. Retail Sales

7.3. Online Channels

Chapter 8. Global Adult Incontinence Products Market by Region 2023-2030

8.1. North America

8.1.1. North America Adult Incontinence Products Market by Product Type

8.1.2. North America Adult Incontinence Products Market by End User

8.1.3. North America Adult Incontinence Products Market by Distribution Channel

8.1.4. North America Adult Incontinence Products Market by Country

8.2. Europe

8.2.1. Europe Adult Incontinence Products Market by Product Type

8.2.2. Europe Adult Incontinence Products Market by End User

8.2.3. Europe Adult Incontinence Products Market by Distribution Channel

8.2.4. Europe Adult Incontinence Products Market by Country

8.3. Asia-Pacific

8.3.1. Asia-Pacific Adult Incontinence Products Market by Product Type

8.3.2. Asia-Pacific Adult Incontinence Products Market by End User

8.3.3. Asia-Pacific Adult Incontinence Products Market by Distribution Channel

8.3.4. Asia-Pacific Adult Incontinence Products Market by Country

8.4. RoW

8.4.1. RoW Adult Incontinence Products Market by Product Type

8.4.2. RoW Adult Incontinence Products Market by End User

8.4.3. RoW Adult Incontinence Products Market by Distribution Channel

8.4.4. RoW Adult Incontinence Products Market by Sub-region

Chapter 9. Company Profiles and Competitive Landscape

9.1. Competitive Landscape in the Global Adult Incontinence Products Market

9.2. Companies Profiles

9.2.1. DSG International Ltd.

9.2.2. First Quality Enterprises, Inc.

9.2.3. Procter & Gamble Co

9.2.4. Kimberly-Clark Corporation

9.2.5. Abena Holding A / Sc

9.2.6. Unicharm Corporation

9.2.7. Hollister Incorporated

9.2.8. McKesson Corporation

9.2.9. Hengan

9.2.10. Kao Corporation

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Reasons to Buy this Report:

=> Comprehensive analysis of global as well as regional markets of Adult Incontinence Products.

=> Complete coverage of all the product types and application segments to analyze the trends, developments, and forecast of market size up to 2030.

=> Comprehensive analysis of the companies operating in this market. The company profile includes an analysis of the product portfolio, revenue, SWOT analysis, and the latest developments of the company.

=> Infinium Global Research- Growth Matrix presents an analysis of the product segments and geographies that market players should focus on to invest, consolidate, expand, and/or diversify.

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