openPR Logo
Press release


03-09-2016 10:07 AM CET | Fashion, Lifestyle, Trends

Press release from: Konnect PR

/ PR Agency: Konnect PR
Pasture-raised Brand to Showcase Product Line and Support Egg Pledge at California Trade Event

ANAHEIM, Calif. (March 11, 2016) – Vital Farms, creator of the pasture-raised egg category and the largest national producer of pasture-raised eggs in the US, will showcase its new grass-fed, pasture-raised, Alfresco Butter, in addition to its line of pasture-raised eggs, at this years’ Natural Products Expo West trade show. Attendees will also have the opportunity to take part in the Vital Farms Egg Pledge, agreeing to never purchase caged eggs, as part of a video project being filmed at their booth, #5578.

Vital Farms has set the national standard for the welfare of egg-laying hens with a more humane and ethical approach to farming. The Vital Farms birds are healthy, happy and are raised outside on fresh pastures with 108 square feet of rotated pasture per hen. The pasture-raised category signifies a drastic change from the 67 inches (not feet!) provided to caged hens.

“Vital Farms’ mission is to bring ethically and sustainably produced food to the table through agricultural practices that keep the humane treatment of animals as the top priority,” said Matt O’Hayer, CEO of Vital Farms. “We are so excited to share our mission with attendees at Expo West by showing them what we do and asking them to take the Egg Pledge with us.”

Vital Farms is asking consumers to take a pledge to only choose eggs from hens not kept confined in cages as part of a national movement initiated by the Humane Society of the US to bring national attention to the issue of how hens are treated in caged production of eggs. This pledge marks a step in the right direction toward the ultimate goal of a commitment to Certified Humane®, pasture-raised eggs.

Additionally, Vital Farms is now offering customers Alfresco Butter, brought to you from happy cows which are pasture-raised and grass-fed. Alfresco is hand crafted by 5th generation butter makers that slow churn and hand craft the cream producing a butter that is high in butterfat and absolutely delicious, while being hormone and antibiotic free. The cows that produce the cream for Vital’s pasture-raised butter are raised in small herds on American family farms where they (the ‘ladies’) are free to roam their pastures.

Natural Products Expo West will be held from March 11-13, 2016 at the Anaheim Convention Center located at 800 West Katella Avenue, Anaheim, California. For more information on Vital Farms, please visit


About Vital Farms
Vital Farms offers Certified Humane® pasture-raised eggs that set the standard for taste and nutrition while also promoting the welfare of happy, healthy hens. Started in Austin, Texas, in 2007 with 50 hens, Vital Farms now partners with over 100 independent, family-owned farms throughout the pasture belt. It is the first and largest national supplier of pasture-raised eggs in the country. Vital Farms eggs are sold in grocery stores nationwide under the brand names Vital Farms, Pasture Verde, Backyard Eggs, Alfresco Eggs, and Texas Chicken Ranch. Vital Farms’ Alfresco Grass Fed Butter is sold in a growing number of retails outlets country-wide. Vital Farms is a Certified B-Corp and adheres to the principals of Conscious Capitalism.

1710 Evergreen Avenue, Austin, TX 78704

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.


News-ID: 325477 • Views: 1079

More Releases from Konnect PR

KRAVE Pure Foods, Inc., the Sonoma-based company that inspired the jerky renaissance with its culinary-inspired meat snacks, is spicing things up for National Jerky Day on June 12th with the nationwide launch of two new flavors: Pink Peppercorn Beef and the brand’s first-ever chicken jerky, Honey Habanero Chicken. To celebrate the food holiday, KRAVE is encouraging everyone to #KRAVEbetter by giving away more than 25,000 bags of delicious, artisanal-style
Wine & Design Expands New York Footprint with a Brand New Studio Opening
BROOKLYN, N.Y. (February 7, 2016) – Wine & Design, the leading paint and sip franchise that provides chic, upbeat spaces for memories and masterpieces, is continuing its national expansion with the opening of its newest studio in Brooklyn. To celebrate the latest location, Wine & Design is inviting the community to five days of festivities starting Friday, February 10 to Tuesday, February 14 packed with themed parties, discounted classes, giveaways
Barbershop Provides Free Moustache Shaves to Kick-Off Movember Seattle, WA. (October 25, 2016) – Rudy’s, a national lifestyle brand with barbershops and products, proudly announces its official partnership with the Movember Foundation. The brand, which first opened its doors 23 years ago and led the modern barbershop renaissance, will serve as official Shave Off locations to kick-off Movember. On October 31 and November 1 from 11:00 a.m. to 7:00 p.m.,
Daily Greens™ Introduces Green Ade™ Line at PMA’s Fresh Summit
Organic and Non-GMO Green Juice Maker Also Extends Popular Core Green with Three “Just” Greens™ Flavors Orlando, FL (October 15, 2016) – Daily Greens™, an organic Austin-based cold-pressed green juice company, will present a new Green Ade™ line comprising of four one-of-a-kind flavors at PMA’s Fresh Summit. The Green Ade™ line will expand upon the current Green Lemonade™ flavor for a total of five Green Ade™ flavor options. In

All 5 Releases

More Releases for Vital

Vital Alpha Testo Reviews – Consumer Report Released on Vital Alpha Testo Cana …
Vital Alpha Testo is a dietary supplement that has come up from the best company Vital Alpha Testo. It is manufactured by US-FDA which is the best company in manufacturing the best products. This is a Male Enhancement Supplement that supports better fat burn. Metabolism of people becomes weak when there is a weight gain in the body. Overweight leads to low self-esteem and lesser confidence. Overweight is thoroughly controlled
Deception Technology Market Vital Pace of 2025
Global Deception Technology Market : Snapshot Computing systems and servers are largely affected by numerous security issues such as viruses, malware, cyber-attacks, worm infections, trojan attacks, and others. To tackle these issues, there are several technological shields available that can not only stop such activities, but also protect the systems from any future attacks. One such method is called deception technology, which mainly deals with malware infections. The name derived for
Nutrigenomics Market – Overview of Vital Industry Drivers
Nutrigenomics Market: Overview The increasing advancement in the field of proteomics, metabolomics, computational biology, genomics, and bioinformatics has exponentially driven the employment of nutrigenomics globally. Nutrigenomics aid in exploring the effect of bioactive dietary elements and nutrients on gene expression and also study the inherent risk of a disease to an individual. Nutrigenomics also have the potential to impact the distinct parts of a food chain such as genetic alteration
Mangosteen Market – Overview of Vital Industry Drivers
Mangosteen is one of the most sought after, rare fruits in the world. Mangosteen is a tropical tree whose scientific name of this fruit is Garcinia mangostana. The mangosteen is recorded to have originated in Indonesia and currently is grown in many areas in Southeast Asia such as Thailand, Philippines, Malaysia, Sri Lanka, and India, as well as some parts of Africa. The mangosteen, at very low temperatures of below
Vital Signs Monitoring Market : Improving Healthcare Infrastructure And Rising D …
Vital signs monitoring devices perform monitoring of vital parameters such as blood pressure, heart rate, respiratory rate and body temperature. In addition, this may involve monitoring of various other additional signs such as pain, urinary continence, gait speed, shortness of breath, end-tidal carbon-dioxide. Such monitoring devices provide and record clinically relevant data regarding patient’s health status. Moreover, monitoring of vital signs before and after medical operation also minimizes patient risk
Experience Worlds – the vital competitive advantage
Experience Worlds – it’s not only about shopping and wellness Today’s experience worlds are no longer limited to theme parks, shopping arcades or wellness temples. Different official departments such as the civil registry office, social entities like hospitals, kindergartens and schools as well as important centres of communications, railway stations or airports are facilities where customers collect experiences by getting in touch with one or multiple companies. These experiences influence the