The Rise of AI-Generated Content on Social Media: Lessons from a Founder's Experiment

October 17, 2023 - Pete Boyle, Founder of Growth Models, recently ran an fascinating experiment to test the power of AI-generated content on social media. For one month, he handed control of his Twitter and LinkedIn accounts to an AI system to auto-create content. The goal was to increase engagement and reach. Here are the key results:

Twitter:

Engagement rate ↑ 17%
Link clicks ↓ 94%
Retweets ↑ 800%
Likes ↓ 6.52%
Replies ↓ 42%
LinkedIn:

Impressions ↑ 57.74%
Engagements ↑ 33.92%
Followers ↑ 24.71%
The AI system generated 90 simple, inspirational posts aimed at performing well organically. While baseline engagement rose, the meaningful impact came from Pete's human-written content.

Key Takeaways:

- AI content boosted baseline metrics but paled versus strategic, original messaging.
- Human creativity remains essential for real business results.
- AI should complement, not replace, quality writing.
- More sophisticated AI is needed to truly drive strong outcomes.

In summary, this test indicates AI has a supporting role in social media marketing, but still falls short of human creativity. The technology does not yet produce meaningful results on its own. Social media managers should utilize AI content to supplement great writing, not substitute for it.

https://growthmodels.co/ai-social-media-marketing

Pete Boyle
Vagrants, Vagabonds, and Villains Ltd.
Unit 16535, 13 Freeland Park, Wareham Road, Poole, BH16 6FA
Support@growthmodels.co

Growth Models is the site of Pete Boyle where he runs constant experiments and analyses to find the best growth marketing strategies.

This release was published on openPR.