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direct/ CellPoint (SE) - CellPoint get two of the worlds most prestige´s Award´s for 2 new products

11-19-2007 06:07 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: CellPoint (SE)

Las Vegas, NV- November 16th 2007 - CellPoint Connect AB, manufacturer of the award winning Flamingo Bluetooth headset, has announced that both its new nX6000 noise-canceling Bluetooth headset and upcoming Flamingo Stereo headset have been recognized by the CES Innovation Awards. CellPoint plans to showcase the headsets at the 2008 International Consumer Electronics Show (CES) in Las Vegas in January. CES, the world´s largest annual trade show for consumer technology, recognizes a select few exceptionally-designed products each year which can be seen in the Innovations Design and Engineering Awards Showcase during International CES.

"Most companies are satisfied with one of their products making the CES Innovation Honoree list," CellPoint´s Chairman, Michael Mathiesen said. "To have two of our products from entirely different design lines be placed on the list is outstanding. No other company has a better track record here; -this should give us a jumpstart in the market in 2008 and also support our work on a potential listing of CellPoint on the London Stock Exchange"
"Our engineers in Norway and Canada have done a fantastic job by creating these 2 new products and I am sure our significant investment in product development are going to pay off very well" says Katarina Henriksson, CEO of CellPoint.

CellPoint´s focus on quality and design has been recognized at CES in the past. In 2005, the company was made an Innovation honoree for its first Flamingo Bluetooth headset. The Flamingo represented a break from traditional Bluetooth headset design and featured the patented EarClick system, individually adaptable to the outer ear, ensuring a new dimension of comfort and secure fit. It is the EarClick system that separated the Flamingo from competitors and made it popular among those seeking a more comfortable Bluetooth headset.

The nX6000 was recognized for its exceptional communication technology, including extreme noise cancellation, combined with an unimposing design. The nX6000 utilizes the same hearing technology as the highly-acclaimed nXZEN(TM) but delivers it in a much smaller form factor. The nX6000 demonstrates both continual improvement and innovation in design, as well as application of medical-grade acoustic processing to everyday communications.
The Award confirm the huge potential CellPoint can get out of this summers acquisition of Gennum´s headset division, where nX6000 are the flagship product coming out of Gennum..

CellPoint´s other 2008 Honoree, the Flamingo Stereo headset, brings a series of revolutionary features to the world of headsets. Suspended from the ear in a manner similar to jewelry rather than a traditional headset, the Flamingo Stereo breaks free from the prevailing idea of how a headset should look. The clean, minimalist Flamingo comes in a range of colors and textures designed to appeal to a wider and more fashion-conscious audience, demonstrating that functionality can be fashionable. Like the classic Flamingo Bluetooth headsets before it, the Flamingo Stereo features the comfortable EarClick system. With the removable second ear bud, the headset expands into a stereo headset with dedicated music controls and A2DP streaming.

Both units will be available for viewing at the CellPoint Booth at CES, January 7-10.

About CellPoint Connect AB
CellPoint develops, manufactures and markets the Flamingo Bluetooth Headset, a wireless headset using patent-pending EarClick(TM) technology for a comfortable fit and also nXZEN and nX6000 with extreme "noise cancellation" technology. All products are compatible with Bluetooth devices such as mobile phones and computers. CellPoint has offices in Sweden, Denmark, Norway, China, Canada and the USA with markets throughout Europe, North America, Latin America and Asia. CellPoint is listed on Stockholm´s AktieTorget (www.aktietorget.se) with the following ticker symbol: CPNT. More information can be found at www.cellpoint.com

About International CES
The International CES is produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the consumer technology industry. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

Disclaimer
This document may contain forward-looking statements relating to CellPoint´s operations or to the environment in which it operates, and CellPoint´s strategy, litigation and investments, which are based on CellPoint´s operations, estimates, forecasts and projections. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict, and/or are beyond CellPoint´s control. A number of important factors could cause actual outcomes and results to differ materially from those expressed in these forward-looking statements. These factors include those set forth in other public filings. Consequently, readers should not place any undue reliance on such forward-looking statements. In addition, these forward-looking statements relate to the date on which they are made. CellPoint disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

EarClick(TM) and nXZEN(TM) are trademarks of CellPoint Connect AB and Bluetooth® is a registered trademark of the Bluetooth SIG, Inc.

For more information, contact:

Katarina Henriksson
CEO
CellPoint Connect AB
(46) 768 199 227
katarina.henriksson@cellpoint.com

Michael Mathiesen
Chairman
CellPoint Connect AB
(45) 4045 3332
michael.mathiesen@cellpoint.com

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