Connected TV Market to reach USD 32.62 Bn by 2029, emerging at a CAGR of 13.3 percent and forecast 2023-2029

Connected TV Market Report Scope and Research Methodology:

Report Scope:

The latest research by Maximize Market Research Pvt. Ltd, Pune, India, delves into the dynamic landscape of the Connected TV (CTV) industry, providing comprehensive insights into market growth, drivers, restraints, and regional dynamics. The report offers valuable market segmentation, competitive analysis, and strategic considerations for stakeholders in this thriving sector.

Research Methodology:

Our rigorous research methodology employs a combination of primary and secondary data sources to ensure accuracy and credibility. We have normalized market sizes, factored in variables like inflation, economic trends, and policy changes. Our bottom-up approach, data triangulation, and country-wise analysis enhance the reliability of our findings.

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Connected TV Market Dynamics:

Market Drivers:

Connected TVs have gained traction thanks to the growing demand for personalized content and the surge in global internet usage. The availability of high-speed internet in many parts of the world has made streaming content on connected TVs increasingly accessible. Moreover, these TVs are now being used for gaming, offering users a large screen and high-quality graphics.

Market Challenges:

The connected TV market faces challenges related to compatibility issues and the fragmentation of user experiences due to multiple operating systems and streaming services. Data privacy and security concerns must be addressed, and the lack of industry-wide standards can hinder interoperability. Securing content licensing and distribution rights can also be complex and expensive, limiting the availability of certain content on connected TV platforms.

Market Restraints:

In regions with limited internet infrastructure or where traditional TVs are preferred, the full potential of connected TVs may not be realized. They are also generally more expensive compared to traditional TVs, acting as a barrier to adoption. Resistance to change is another restraint in the growth of the connected TV market.

Connected TV Market Regional Insights:

• North America: As the largest market for connected TVs globally, North America benefits from a strong appetite for original streaming content, with key players including Samsung, Sony, and LG.
• Europe: Europe, the second-largest market, boasts a variety of streaming services like Disney+, Amazon Prime Video, and Netflix, with Philips, LG, and Samsung as major players.
• Asia Pacific: China's CTV market is rapidly growing, driven by its sizable population, expanding middle class, and local competitors like Xiaomi, TCL, Hisense, Skyworth, and Huawei. Japan's market is marked by high smart TV and streaming device adoption.
• Latin America: Brazil and Mexico have growing CTV markets, with increased demand for on-demand streaming of original content. Samsung, LG, Sony, Amazon Fire TV, and Roku are significant market players in these regions.

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Connected TV Market Segmentation:

by Device Type

1.Smart TVs
2.Set-top Boxes
3.Streaming Sticks
4.Gaming Consoles
5.Media Streaming Devices

by Operating System

1.Roku OS
2.Android TV
3.webOS
4.Tizen
5.Fire TV OS

by Screen size

1.Less than 30 inches
2.30 inches to 50 inches
3.50 inches to 70 inches
4.Above 70 inches

by Screen technology

1.LED
2.OLED
3.QLED

by Resolution Type

1.4K
2.8K
3.1080p

by Sales Channel

1.Online retailer
2.Offline retailers
3.Hypermarkets and Supermarkets
4.Direct sales

by End-User

1.Residential
2.Commercial

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Connected TV Market Key Players:

1.Roku (California, United States)
2.Amazon Fire TV (Washington United States)
3.Google Chromecast (California, United States)
4. Apple TV (California, United States)
5. Samsung Smart TVs (South Korea)
6.LG Smart TVs (Seoul, South Korea)
7. Sony Android TVs (Tokyo, Japan)
8. Xiaomi (China)
9.TCL (Guangdong, China)
10.Hisense (Shandong, China)
11.Skyworth (Guangdong, China)
12. Huawei (Guangdong, China)
13. NVIDIA Shield TV (California, United States)
14.Vizio Smart TVs (United States)
15. Panasonic Smart TVs (Osaka, Japan)
16.Philips Android TVs (Amsterdam, Netherlands)
17.Sharp Smart TVs (Sakai, Osaka, Japan)
18.Roku TV (California, United States)
19.Amazon Fire TV Edition (Washinton, United States)
20.Google TV (California, United States)
21.Android-based smart TVs (Various manufacturers worldwide)
22. Sony PlayStation consoles (Tokyo, Japan)
23.Microsoft Xbox consoles (Washington, United States)
24. AT&T TV (California, United States)
25.Comcast Xfinity X1 and Flex (Philadelphia, Pennsylvania, United States)

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Table of content for the Connected TV Market includes:

1. Global Connected TV Market: Research Methodology

2. Global Connected TV Market: Executive Summary

• Market Overview and Definitions
• Introduction to the Global Market
• Summary
• Key Findings
• Recommendations for Investors
• Recommendations for Market Leaders
• Recommendations for New Market Entry

3. Global Connected TV Market: Competitive Analysis

• MMR Competition Matrix
• Market Structure by region
• Competitive Benchmarking of Key Players
• Consolidation in the Market
• M&A by region
• Key Developments by Companies
• Market Drivers
• Market Restraints
• Market Opportunities
• Market Challenges
• Market Dynamics
• PORTERS Five Forces Analysis
• PESTLE
• Regulatory Landscape by region
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
• COVID-19 Impact

4. Company Profile: Key players

• Company Overview
• Financial Overview
• Global Presence
• Capacity Portfolio
• Business Strategy
• Recent Developments

Key Offerings:

• Past Market Size and Competitive Landscape
• Past Pricing and price curve by region
• Market Size, Share, Size and Forecast by different segment | 2023-2029
• Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region
• Market Segmentation - A detailed analysis by growth and trend
• Competitive Landscape - Profiles of selected key players by region from a strategic perspective
• Competitive landscape - Market Leaders, Market Followers, Regional player
• Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER's analysis
• Value chain and supply chain analysis
• Legal Aspects of business by region
• Lucrative business opportunities with SWOT analysis
• Recommendations

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About Maximize Market Research:

Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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